| name | marketing-copy |
| description | Generate workshop marketing copy. Use for: write posts, promotional content, Facebook/WhatsApp copy. |
Marketing Copy Generator
Generate engaging, personal, and intriguing marketing copy for workshop promotion across different platforms.
Brand Voice
Presenter: אביז - האדריכל (Aviz - The Architect)
Tone: Personal, authentic, excited, slightly provocative, curious
Language: Hebrew (עברית)
Style: Conversational, not salesy. Like sharing a discovery with friends.
Platform Guidelines
Facebook Posts
Characteristics:
- Longer form, storytelling allowed
- Personal anecdotes and discoveries
- Provocative questions
- Pattern interrupts (unexpected openings)
- Emotional hooks
- Link is ALWAYS in first comment - mention this at the end
Structure options:
- Hook → Story → Insight → CTA → "קישור בתגובה הראשונה"
- Question → Tension → Resolution → CTA → "קישור בתגובה הראשונה"
- Confession → Discovery → Invitation → "קישור בתגובה הראשונה"
- Myth-busting → Truth → Proof → CTA → "קישור בתגובה הראשונה"
Length: 3-8 sentences
WhatsApp Messages
Characteristics:
- Shorter, punchier
- Direct and to the point
- Emoji-friendly (but not overdone)
- Link included at bottom
- Easy to forward
Structure:
Hook → Key benefit → Details → Link
Length: 2-5 sentences + link
Story Posts (Instagram/Facebook)
Characteristics:
- Very short (1-2 sentences)
- Strong visual hook text
- Urgency or curiosity
- Swipe up / link in bio reference
Content Angles
Use variety of angles:
- Personal discovery - "גיליתי משהו שהפך לי את העבודה..."
- Myth-busting - "כולם חושבים ש-AI זה... אבל..."
- Social proof - "בשבוע האחרון בניתי 10 פרויקטים..."
- Urgency - "מחר אני מלמד את זה בפעם הראשונה..."
- Curiosity gap - "יש משהו שרציתי לספר לכם..."
- Contrarian - "אני לא אמור לספר לכם את זה..."
- Confession - "אני צריך להודות במשהו..."
- Question - "מה הייתם עושים עם 10x זמן פנוי?"
- Behind the scenes - "ככה נראה השבוע שלי..."
- FOMO - "אלה שיגיעו מחר יבינו למה..."
Workshop Details to Include
Always include relevant details:
- What: שם הסדנה ונושא
- When: תאריך ושעה
- Where: פלטפורמה (Zoom)
- Price: מחיר (אם רלוונטי)
- CTA: הזמנה להצטרף
Output Format
Generate copy in markdown format:
## Facebook Posts
### Post 1 - [Angle name]
[Content]
קישור להצטרפות בתגובה הראשונה 👇
---
### Post 2 - [Angle name]
...
## WhatsApp Messages
### Message 1 - [Angle name]
[Content]
🔗 להצטרפות: [link]
---
Important Rules
- Be authentic - Write as yourself, not as a marketer
- Create variety - Each post should feel different
- Avoid clichés - No "שינה לי את החיים" without context
- Include specifics - Numbers, examples, details
- End with clear CTA - Always tell them what to do next
- Save to workshop - All content saved to workshop's marketing.md file
Templates
See references/templates.md for proven post templates based on aviz's writing style.
| Template | Energy | Best For |
|---|
big-announcement | High | Launches, major reveals |
When writing, consider which template fits the situation and follow its structure.
