b2bforce

Create and maintain the firm profile for a professional service firm skills + workspace repo. Use when starting a new firm repo, onboarding, missing business context, or before any marketing/sales/intelligence skill. For competitor monitoring, see intel-competitor-monitoring.

Discover new competitors via SERP results for a search phrase and location, deduplicate by root domain against already-monitored accounts, and propose candidates to add to monitoring. Use when the user wants to find competitors, research the market, or seed the monitoring list. Read firm profile first.

Files-only competitor website monitoring for a shared B2BForce workspace. Use to maintain competitor profiles, monitored page lists, page snapshots, change notes, and weekly report inputs under workspace/intelligence/. Read firm profile first; for firm profile setup, see firm-context.

Generate a weekly competitive-intelligence report from monitored competitor page changes within a date range, with an AI business-impact summary and per-page change list. Use when the user wants a weekly digest, monitoring summary, or shareable intel report. Read firm profile and monitoring files first.

Create, enrich, or refresh workspace/firm/profile.md from a company website URL. Use during setup after firm-context interview, or later when the firm's website, positioning, proof points, or target market changed.

Write an 800-1500 word B2B blog post in Markdown from a content idea. Use when content_type is blog_post. Applies stage-specific frameworks and Exa reference articles. Output to workspace/marketing/content/drafts/blog/. For LinkedIn or X use marketing-content-linkedin-post or marketing-content-x-post instead.

Write a B2B case study (500-1500 words, PASTOR framework) from a content idea. Use when content_type is case_study and buying_stage is decision or vendor. Uses Exa reference articles. Output to workspace/marketing/content/drafts/case-studies/.

Generate B2B content ideas across buying stages and content types (blog, LinkedIn, X, case study, service-page opportunity). Use when planning a content calendar from ICP and service context. Requires firm profile, service, ICP, and persona files. For writing drafts use marketing-content-* skills per type.

Write a LinkedIn post (150-250 words, plain text) from a content idea. Use when content_type is linkedin_post. No Exa research. Stage-specific frameworks apply. Output to workspace/marketing/content/drafts/linkedin/. Not for blog or X formats.

Write an X (Twitter) post or thread from a content idea. Use when content_type is x_post. Max 280 chars per tweet, no external links in body. Output to workspace/marketing/content/drafts/x/. For LinkedIn use marketing-content-linkedin-post.

Create or enrich an Ideal Customer Profile and 1-3 buyer personas for a B2B service. If the service is missing, first create it from a URL, text description, or both via marketing-service. Use when ICP/personas are missing before content, landing pages, or prospecting. Output to workspace/marketing/icp/.

Research SEO keywords and search metrics for a topic (DataForSEO with AI research fallback), then produce an SEO context block and a target keyword for content. Use when the user wants keyword research, SEO data, or a target keyword for a content idea or draft. Read firm profile for industry/location.

Create or refresh a standalone B2B service page from a service brief, URL, existing service file, or a mix of inputs. Use when the user wants a landing page/service page without first creating a content idea. Output to workspace/marketing/landing-pages/{slug}/.

Create, enrich, or refresh a B2B service definition in workspace/firm/services/ from a URL, a text description, or both. Use when a service is missing, incomplete, or outdated before ICP generation.

Generate a one-to-one B2B outbound email sequence for a service, ICP, and persona, with framework selection, cadence, proof/compliance guardrails, and ready-to-send email copy. Use when content_type is prospecting_sequence or the user needs outbound sales emails. Output to workspace/sales/prospecting/. Not for blog, social content, or newsletter campaigns.

Fetch Google SERP results or keyword search-volume data via the DataForSEO API. Use when a skill needs competitor discovery (SERP), keyword research, or search metrics. Reads DATAFORSEO_LOGIN and DATAFORSEO_PASSWORD from .env.

Run neural web search, fetch page contents, find similar pages, or get a cited answer via the Exa API. Use when a skill needs market research, reference articles, or a content landscape. Reads EXA_API_KEY from .env.

Scrape a web page to clean markdown or map a site's URLs using the Firecrawl API. Use when another skill needs page content from a URL (company/service extraction, competitor crawl, ICP from URL). Reads FIRECRAWL_API_KEY from .env.