| name | gtm-outreach |
| description | Guides cold outreach strategy for email and LinkedIn using business-agnostic best practices. Use when planning, reviewing, or executing cold outreach, outbound sales, prospecting, GTM motions, or when the user mentions cold email, LinkedIn outreach, lead generation, or sales development. |
GTM Outreach
When to Use This Skill
Apply this skill as the entry point for any cold outreach work in this project. Route to specialized skills based on the task.
Skill Routing
| User need | Read and follow |
|---|
| Inbox placement, DNS auth, ESP/SEG setup, sending infrastructure | cold-email-deliverability |
| Writing, editing, or reviewing email copy | cold-email-copywriting |
| LinkedIn messaging or connection requests | Coming soon — apply email copy principles until dedicated skill exists |
Outreach Stack (Mental Model)
Sending infrastructure Message Recipient environment
───────────────────── ─────── ─────────────────────
SPF / DKIM / DMARC → Plain text, relevant → Google / Microsoft / custom ESP
Domain reputation Hook → Bridge → CTA SEGs (Proofpoint, Mimecast…)
Plain text, no links Low-friction ask Corporate security filters
Agent Workflow
- Clarify the goal — Who is the ICP? What is the offer? What outcome does the user want (reply, meeting, asset sent)?
- Check infrastructure first — Before drafting or approving send plans, verify deliverability prerequisites via the deliverability skill.
- Draft or review copy — Use the copywriting skill. Never approve copy that violates deliverability rules unless the user explicitly opts in.
- Validate as a unit — Infrastructure + copy + CTA must align. A great email on a broken domain still fails.
Non-Negotiables
- Deliverability is always top of mind.
- Cold email defaults to plain text with no links or images unless the user intentionally chooses otherwise.
- Missing SPF, DKIM, or DMARC must be flagged immediately — do not treat as optional.
- No small talk, no flattery openers, no novels.
- CTAs should be low-friction; hard asks for meetings are the exception, not the rule.
Business-Agnostic Adaptation
These skills define how to outreach. The user supplies what:
- ICP (ideal customer profile)
- Value proposition and proof (case studies, outcomes)
- Sending domain and tooling
Ask for missing context rather than inventing specific claims, metrics, or customer names.
Project Context
For broader project intent and agent behavior defaults, see cursor/gtm-outreach-overview.md.
