| name | seo-geo-aeo-action-plan |
| description | Use after completing an SEO/GEO/AEO audit wave to classify every finding into a phased action plan with AI-doable vs OWNER tags, estimate score impact, and write the ACTION-PLAN.md artifact that gates fix execution. |
SEO/GEO/AEO — Action Plan
Classify every finding from findings/*.md into the Phase 0–3 taxonomy. Write ACTION-PLAN.md in the audit dir. This document gates all fix execution — the fix executor reads it.
Phase Taxonomy
| Phase | Timeline | Focus |
|---|
| Phase 0 | Same day | Trust & safety — fake/placeholder content, fabricated schema, conversion blockers |
| Phase 1 | Week 1 | Identity unification — NAP consistency, single-entity schema, llms.txt, security headers |
| Phase 2 | Weeks 2–3 | Money pages + speed — rebuild primary pages, cost cluster, dedupe doorways, perf |
| Phase 3 | Month 2 | Authority — reviews engine, GBP appeal, citation wiring, local links, measurement loop |
Tags (required on every item)
- AI-doable — executable from this environment with backups + validation
- OWNER — requires client decision, credentials, physical access, or login-gated platform
Never silently convert an OWNER item to AI-doable by routing around an access gate. Bot-blocked platforms (Yelp/DataDome, Google login walls) stay OWNER with a handoff card.
ACTION-PLAN.md Structure
# Action Plan — <Business> — <Date>
## Score: <weighted-score>/100 (<grade-band>)
## Phase 0 — Same Day
- [ ] [AI-doable] <finding>: <one-line why it matters>
- [ ] [OWNER] <finding>: <handoff card with exact steps>
## Phase 1 — Week 1
...
## Phase 2 — Weeks 2–3
...
## Phase 3 — Month 2
...
## OPEN backlog
<!-- Updated every session — done items get date + backup stamp -->
Scoring discipline
- Include score impact estimate per item (e.g. "+3–5 pts technical if redirects fixed")
- Phase 0 items are highest priority regardless of estimated score delta
- OWNER items get a handoff card: exact steps, prefilled canonical NAP, reply keywords so the owner can confirm from their phone
Cross-reference
- Preceded by:
seo-geo-aeo-audit-wave
- Feeds into:
seo-geo-aeo-qa-gate (Gate 1 reads this plan)
- Full taxonomy:
references/action_plan_taxonomy.md in seo-geo-aeo-engine skill
