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Basé sur la classification professionnelle SOC
Affichage de SKILL.md
| name | social-media-designer |
| slug | social-media-designer |
| description | Create platform-optimized social media graphics |
| category | design |
| complexity | simple |
| version | 1.0.0 |
| author | ID8Labs |
| triggers | ["social media design","social graphics","instagram post","social content","design for social"] |
| tags | ["social-media","design","marketing","content"] |
A social media design expert that creates platform-optimized graphics for maximum engagement. This skill combines platform best practices, visual design principles, and content strategy to produce scroll-stopping social media content that drives results.
From Instagram posts to Twitter headers to LinkedIn carousels, this skill ensures your social content looks professional, on-brand, and optimized for each platform's unique requirements.
Define content type
Design feed post
Create story template
Build content series
Choose format
Design for platform
Create carousel
Optimize for feed
Design tweet images
Create header image
Design thread graphics
Design master concept
Adapt for each platform
Create platform variants
Maintain consistency
| Action | Command/Trigger |
|---|---|
| Instagram post | "Design Instagram post about [topic]" |
| Story template | "Create Instagram story template" |
| LinkedIn carousel | "Design LinkedIn carousel on [topic]" |
| Twitter graphic | "Create Twitter image for [content]" |
| Multi-platform | "Design social campaign for [message]" |
| Profile graphics | "Create social media profile graphics" |
| Format | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Feed (square) | 1080x1080px | 1:1 | Most common |
| Feed (portrait) | 1080x1350px | 4:5 | More feed space |
| Feed (landscape) | 1080x566px | 1.91:1 | Less common |
| Story | 1080x1920px | 9:16 | Safe zone matters |
| Reel | 1080x1920px | 9:16 | Vertical video |
| Profile Picture | 320x320px | 1:1 | Displays 110x110 |
| Highlight Cover | 1080x1920px | 9:16 | Center circle |
Best Practices:
| Format | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Feed Image | 1200x630px | 1.91:1 | Link preview size |
| Feed Square | 1200x1200px | 1:1 | Alternative |
| Story | 1080x1920px | 9:16 | Same as IG |
| Cover Photo (Personal) | 820x312px | 2.7:1 | Profile |
| Cover Photo (Page) | 820x312px | 2.7:1 | Business |
| Event Cover | 1920x1005px | 1.91:1 | Desktop optimized |
Best Practices:
| Format | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| In-stream Photo | 1200x675px | 16:9 | Recommended |
| Header Photo | 1500x500px | 3:1 | Profile banner |
| Profile Photo | 400x400px | 1:1 | Displays smaller |
Best Practices:
| Format | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Shared Image | 1200x627px | 1.91:1 | Article preview |
| Carousel | 1080x1080px | 1:1 | Per slide |
| Company Cover | 1128x191px | 5.9:1 | Page header |
| Personal Banner | 1584x396px | 4:1 | Profile |
| Logo | 300x300px | 1:1 | Square |
Best Practices:
| Format | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Standard Pin | 1000x1500px | 2:3 | Recommended |
| Square Pin | 1000x1000px | 1:1 | Alternative |
| Long Pin | 1000x2100px | 1:2.1 | Max height |
| Profile Picture | 165x165px | 1:1 | Circular |
| Board Cover | 600x600px | 1:1 | Square |
Best Practices:
| Format | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Video | 1080x1920px | 9:16 | Vertical |
| Profile Picture | 200x200px | 1:1 | Circular |
Best Practices:
| Format | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Thumbnail | 1280x720px | 16:9 | Critical for CTR |
| Channel Cover | 2560x1440px | 16:9 | Desktop |
| Profile Picture | 800x800px | 1:1 | Circular display |
Best Practices:
Mobile-First
Scroll-Stopping
Brand Consistency
Platform-Native
Value-First
Educational
Inspirational
Entertainment
Promotional
Community
Headline Sizes
Font Choices
Text Amount
High-Contrast Palettes
Brand Colors
Platform Considerations
SOCIAL MEDIA DESIGN PACKAGE
Campaign: [Name]
Duration: [Dates]
Platforms: Instagram, LinkedIn, Twitter
DESIGN CONCEPT
Theme: [Description]
Message: [Core message]
Style: [Modern/Minimal/Bold/etc.]
ASSET LIST
1. Instagram Feed Post
Dimensions: 1080x1080px
Format: PNG/JPG
Design:
- Background: [Brand gradient]
- Headline: "[Text]" - [Font] Bold 72pt
- Subtext: "[Text]" - [Font] Regular 32pt
- Logo: Bottom right corner
- CTA: "[Text]" - Button style
Midjourney prompt (if applicable):
"[Detailed prompt for background imagery]"
2. Instagram Story
Dimensions: 1080x1920px
Format: PNG with transparency
Design:
- Safe zones respected
- Link sticker area: 250px from bottom
- Progress indicator: Top
- Swipe-up affordance
- Interactive element: Poll at 40% height
3. LinkedIn Carousel (5 slides)
Dimensions: 1080x1080px each
Format: PDF (all slides)
Slide 1 (Cover):
- Hook headline
- Eye-catching visual
- "Swipe for [benefit]"
Slides 2-4 (Content):
- One idea per slide
- Supporting visual
- Consistent template
Slide 5 (CTA):
- Summary
- Call to action
- Contact info
4. Twitter Image
Dimensions: 1200x675px
Format: PNG
Design:
- Bold statement
- High contrast
- Minimal text
- Works as thumbnail
FILES DELIVERED
- IG-feed-post-v1.png
- IG-story-template.png
- LinkedIn-carousel-slides.pdf
- LinkedIn-carousel-slide-1.png (individual)
- [... individual slides ...]
- Twitter-image.png
- Social-media-templates.fig (Figma source)
BRAND ELEMENTS USED
Colors:
- Primary: #HEX
- Secondary: #HEX
- Accent: #HEX
Fonts:
- Headline: [Font] Bold
- Body: [Font] Regular
Logo: [Version used]
USAGE GUIDELINES
Instagram:
- Post between 11am-1pm or 7pm-9pm
- Use hashtags: #tag1 #tag2 #tag3
- Tag relevant accounts
- Encourage saves and shares
LinkedIn:
- Post Tuesday-Thursday 9am-12pm
- Tag company page
- Write compelling caption (100-200 words)
- Engage with comments
Twitter:
- Include link to blog post
- Use 2-3 hashtags max
- Tag mentions
- Pin for 24 hours
METRICS TO TRACK
- Reach
- Engagement rate
- Saves (Instagram)
- Shares (LinkedIn)
- Click-through rate
Content Pillars (recurring series)
Post Types
Product launch: Multi-platform announcement graphics with product imagery Quote post: Minimal design with typography focus Stat graphic: Data visualization for LinkedIn/Instagram Story series: 3-5 connected stories with swipe progression Carousel: Educational 5-10 slide deck for LinkedIn Profile refresh: New headers, profile pics across platforms