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Conducts real-time residential real estate market research including MLS activity, price trends, days-on-market, absorption rates, interest rates, and neighborhood-level analytics.
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Manages showing appointments, listing consultations, buyer consultations, open houses, and client meetings. Handles scheduling, reminders, confirmations, and cancellations.
Manages CRM contact records, tracks client interaction history, drafts and sends personalized emails, and maintains follow-up pipelines for active leads and clients.
Handles all inbound customer inquiries across channels — website, email, social media, text, and messaging apps. Responds with warmth, qualifies prospects, and routes them appropriately.
Manages lead generation strategy and execution including outreach to expired listings, FSBOs, sphere of influence campaigns, and online lead nurture sequences.
Proactively monitors listing activity, price changes, interest rate shifts, and market signals. Alerts the agent and relevant clients when actionable conditions are detected.
Creates high-converting real estate social media content and paid ad campaigns for Facebook, Instagram, and Google. Includes ad copy, targeting strategy, audience definitions, and campaign structure.
Basé sur la classification professionnelle SOC
| name | real-estate-market-research |
| description | Conducts real-time residential real estate market research including MLS activity, price trends, days-on-market, absorption rates, interest rates, and neighborhood-level analytics. |
| user-invocable | true |
| metadata | {"openclaw":{"emoji":"📊","always":true}} |
Use this skill whenever you need to research current residential real estate market conditions, pull comparable sales data, analyze neighborhood trends, check interest rates, or generate market reports for buyers and sellers.
Extract the target location: city, ZIP code, neighborhood, or county. If not specified, use the agent's primary service area stored in memory.
Use the web tool to search and fetch from these sources in order of preference:
MLS & Listing Data:
site:zillow.com/homes [city] sold — recent sales activitysite:redfin.com/city/[city] housing-market — Redfin market dashboardsite:realtor.com/local/[city] — inventory and median pricesInterest Rates (always pull current):
https://www.freddiemac.com/pmmshttps://www.bankrate.com/mortgages/mortgage-rates/Economic & Macro Context:
https://www.nar.realtor/research-and-statisticshttps://www.census.gov/topics/construction/new-residential-construction.htmlFor any market analysis, compute and report:
6 months = Buyer's market
Translate numbers into plain English. A buyer needs to know: "Is this a good time to buy, and will I face competition?" A seller needs to know: "How quickly will my home sell and at what price?"
For Buyers: "The [neighborhood] market has [X] months of supply, meaning it's currently a [buyer's/seller's/balanced] market. Homes are selling at [Y]% of list price in an average of [Z] days. I'd recommend [action]."
For Sellers (CMA Summary): Include 3-5 comparable recent sales, adjusted for square footage, condition, and features. State a recommended list price range with reasoning.
For Market Reports: Structure as: Overview → Key Numbers → Trend Analysis → What This Means → Forecast.
Always note the date of the data you're citing. Real estate data can lag 2-4 weeks. If data is older than 30 days, flag it and recommend pulling updated comps.
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