| name | metrikia-campaign-audit |
| description | Deep-dive audit of an ad campaign via Metrikia (performance, creative breakdown, multi-touch attribution journey, recommendations). Triggers on "audit campaign X", "Metrikia campaign deep-dive". |
| version | 1.0.0 |
| author | Alexandre Mallet / BULDEE |
| license | Apache-2.0 |
| platforms | ["macos","linux"] |
| metadata | {"hermes":{"tags":["Marketing","Analytics"]}} |
| required_environment_variables | [{"name":"METRIKIA_API_KEY","prompt":"Metrikia API key (mk_live_...) for the Metrikia MCP server"}] |
Metrikia campaign audit
Deep-dive on one campaign: attributed performance, creatives, conversion paths, levers.
Prerequisite
Metrikia MCP server configured (see the metrikia-weekly-report skill). Tools used: list_campaigns, get_campaign_performance, get_creative_report, get_attribution_journey, get_budget_advice, ask_diana.
Procedure
- Identify the campaign: if the user gives a name, resolve the id via
list_campaigns. Otherwise ask which one.
- Performance:
get_campaign_performance over the period. Metrikia-attributed ROAS (MTA then CRM), CPA, spend, conversions.
- Creatives:
get_creative_report for the campaign. Identify winners, losers, fatigue signals (CTR dropping, high frequency).
- Attribution:
get_attribution_journey to understand the campaign's role in the paths (first touch, assist, last touch). A campaign can be under-credited in last-click yet essential in MTA.
- Budget:
get_budget_advice for the allocation lever (scale, cut, redistribute).
- Synthesis:
ask_diana for 2-3 concrete actions.
Output format
Campaign audit: [name]
Performance (Metrikia attribution)
ROAS X.Xx | CPA X EUR | spend X EUR | conversions X
Creatives
Winners: ...
Fatigue: ...
Role in attribution (MTA)
[first touch / assist / last] - X% of converting paths
Recommendations
1. ...
Pitfalls
- ROAS = Metrikia attribution only. A campaign that looks "bad" in last-click can be key in MTA (assist): always cross-check with
get_attribution_journey before recommending to cut it.
- Check
get_sync_status if the numbers look incomplete.
Verification
The audit cross-checks at least performance + creatives + attribution. No "cut the campaign" recommendation without first verifying its assist role in MTA.
