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Lead-generation funnel construction — lead magnets, tripwires, gated content, qualified-lead routing into CRM.
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Basé sur la classification professionnelle SOC
Higgsfield image prompt director covering Banana Pro, Soul Cinema, and GPT-2. Three asset types in strict order — single-image character outfit on white seamless studio (Banana Pro or Soul Cinema two-step), 6-panel multi-angle character sheet off that base, and scene plates with/without characters. Plus GPT-2 for detail face/chest-up portraits. Reads reference images for hair, makeup, wardrobe, jewelry, identity. Outputs photorealistic prompts with locked hyperreal stack — skin pores, subsurface scattering, strand-by-strand hair, fabric weave, Kodak Vision3 film. Use for any character outfit reference, character sheet, model sheet, ref sheet, multi-angle sheet, scene plate, environment plate, face detail, or photorealistic still — even without saying 'Banana Pro,' 'Nano Banana,' or 'Soul Cinema.'
Universal cinema worldbuilding director for Seedance video prompts. Five cinema modes (Narrative, Studio, Action, Performance, Atmospheric) with locked ARRI + Panavision/Cooke camera specs and diegetic-only audio rules. Reads reference images for wardrobe, hair, makeup, identity, and environment. Outputs production-ready Seedance prompts. Use whenever CC asks for a Seedance video prompt, mentions Seedance, asks for cinematic scene breakdowns, uploads reference images for a scene, describes a scene for video generation, or asks for shot prompts for music videos, action sequences, performance scenes, narrative shorts, fashion films, or atmospheric environment plates — even if 'cinematic' or a mode name isn't said.
Complete automated video production system for CC's content pipeline. Use whenever CC provides raw video footage and says "make this a post", "edit this", or asks for a cinematic output. Replaces a human video editor entirely. Covers hook engineering, pacing, caption styling, color grading, audio mastering, sound design, motion graphics, and multi-platform export.
Read-only social + web listening across public platforms (YouTube, Twitter/X, LinkedIn, Reddit, the open web, GitHub, Exa search) for competitive intelligence, content research, transcript mining, and checking public post results. Wraps Agent Reach via scripts/social_reach_tool.py. Does NOT read Instagram, TikTok, or Facebook.
Build high-converting, education-first advertorial / "infomercial" landing pages for ecommerce products — long-form scrollable HTML that warms cold paid traffic and clicks through to the product page. Covers angle selection, direct-response copy doctrine, AI image generation with a product reference, a premium anti-slop design system, and a portable build/QA convention. Use for advertorials, pre-sell pages, native/listicle ad landers, VSL pages, or any "read-an-article-then-buy" funnel page.
Automated video editing pipeline for CC's personal brand content. Use whenever CC drops raw footage and needs it edited, captioned, graded, and sent for review. The primary tool is video_editor.py which handles the full 8-step pipeline.
| name | lead-generation |
| description | Lead-generation funnel construction — lead magnets, tripwires, gated content, qualified-lead routing into CRM. |
| canon_references | ["hormozi-lead-flows","holmes-buyer-pyramid","miner-nepq"] |
| canon_source | brain/MARKETING_CANON.md |
| universal | true |
| note | Examples in this skill may reference SunBiz (legacy client); the skill itself is brand-agnostic. Per-brand context lives in brain/clients/<brand>.md. |
| triggers | ["build a lead funnel","capture more leads","set up lead gen","create a lead magnet","qualify inbound leads"] |
End-to-end lead capture system — from ad click to qualified MCA merchant.
This skill covers the complete lead generation funnel for SunBiz Funding's MCA consolidation and business funding services. The goal is to capture qualified merchant leads through the JotForm and route them to underwriting as efficiently as possible.
IMPRESSION (see ad)
↓
CLICK (interested — goes to JotForm)
↓
JOTFORM SUBMISSION (lead captured) ← Primary conversion event
↓
QUALIFICATION (underwriting team reviews bank statements)
↓
FOLLOW-UP (call/SMS within 5-15 minutes)
↓
FUNDED DEAL (revenue)
CRITICAL: ALL ad CTAs link to the JotForm. This is the single lead capture destination.
?utm_source=meta&utm_medium=paid&utm_campaign=[name]&utm_content=[ad_id]The JotForm must capture:
If testing in-platform forms for comparison:
# Meta Lead Form for MCA Consolidation
lead_form = page.create_lead_gen_form(params={
'name': 'SunBiz Funding - MCA Consolidation',
'privacy_policy': {'url': 'https://sunbizfunding.com/privacy'},
'context_card': {
'title': 'See If You Qualify',
'content': 'Find out if you can consolidate your MCA positions and reduce your daily payments. Takes 30 seconds.',
},
'questions': [
{'type': 'CUSTOM', 'key': 'monthly_revenue', 'label': 'Average Monthly Revenue',
'options': [
{'value': 'Under $15K'},
{'value': '$15K - $25K'},
{'value': '$25K - $50K'},
{'value': '$50K - $100K'},
{'value': '$100K - $250K'},
{'value': '$250K - $500K'},
{'value': '$500K+'},
]},
{'type': 'CUSTOM', 'key': 'mca_positions', 'label': 'Current MCA Positions',
'options': [
{'value': '0 - No current positions'},
{'value': '1-2 positions'},
{'value': '3-5 positions'},
{'value': '5+ positions'},
]},
{'type': 'CUSTOM', 'key': 'time_in_business', 'label': 'Time in Business',
'options': [
{'value': 'Less than 6 months'},
{'value': '6-12 months'},
{'value': '1-2 years'},
{'value': '2-5 years'},
{'value': '5+ years'},
]},
{'type': 'BUSINESS_NAME'},
{'type': 'FULL_NAME'},
{'type': 'EMAIL'},
{'type': 'PHONE'},
],
'thank_you_page': {
'title': 'Thank You!',
'body': 'A SunBiz Funding capital specialist will contact you within 1 business hour to discuss your options.',
'button_text': 'Visit Our Website',
'url': 'https://sunbizfunding.com',
},
'form_type': 'HIGHER_INTENT', # Adds review step — critical for lead quality
})
Use "Higher Intent" form type — adds a review step where merchants confirm info before submitting. Fewer leads but significantly higher quality.
| Criteria | Points | Reasoning |
|---|---|---|
| Revenue $100K+/mo | +30 | Premium merchant, large deal |
| Revenue $50K-$100K/mo | +25 | Strong candidate |
| Revenue $25K-$50K/mo | +15 | Meets minimum ICP |
| Revenue $15K-$25K/mo | +5 | Borderline |
| Revenue <$15K/mo | -10 | Below minimum — likely disqualify |
| 2-5 MCA positions | +25 | Primary ICP — consolidation |
| 0-1 MCA positions | +20 | Secondary ICP — growth capital |
| 5+ MCA positions | +10 | Complex — possible death spiral |
| TIB 2+ years | +15 | Established |
| TIB 1-2 years | +10 | Meets minimum |
| TIB <1 year | 0 | Risky |
| Phone provided | +10 | Reachable |
| Day | Action | Channel |
|---|---|---|
| Day 0 | Instant confirmation + specialist call within 15 min (HOT) or 1 hour (WARM) | SMS + Phone |
| Day 1 | "Here's what we found" — educational email about consolidation | |
| Day 2 | Follow-up call if not connected | Phone |
| Day 3 | Case study email: "How we took a business from 4 positions to 1" | |
| Day 5 | "Still interested? Your options are waiting." | SMS |
| Day 7 | Final direct outreach | Phone + SMS |
| Day 14+ | Weekly nurture — educational content, industry insights |
?utm_source=meta
&utm_medium=paid
&utm_campaign=sunbiz_consolidation_q1
&utm_content=before_after_v1
&utm_term=overleveraged
| Metric | Formula | Target |
|---|---|---|
| CPL (Cost Per Lead) | Ad Spend / Leads | <$50 |
| CPQL (Cost Per Qualified Lead) | Ad Spend / Qualified Leads | <$100 |
| Lead-to-Qualification Rate | Qualified / Total Leads | >30% |
| Lead-to-Fund Rate | Funded / Total Leads | >5% |
| Speed-to-Contact | Time from submission to first call | <15 min (HOT) |
Meta Pixel:
Offline Conversions: