| name | tiktok-marketing |
| description | TikTok content strategy, video creation workflows, posting optimization, and analytics. Based on n8n automation templates. |
| version | 1.0.0 |
| author | claude-office-skills |
| license | MIT |
| category | marketing |
| tags | ["tiktok","social-media","video-marketing","content-strategy","automation"] |
| department | Marketing |
| models | {"recommended":["claude-sonnet-4","claude-opus-4"],"compatible":["gpt-4","gpt-4o"]} |
| mcp | {"server":"social-media-mcp","tools":["tiktok_upload","tiktok_analytics","video_generate","caption_generate","hashtag_research"]} |
| capabilities | ["content_strategy","video_scripting","posting_schedule","hashtag_optimization","analytics_tracking"] |
| languages | ["en","zh"] |
| related_skills | ["social-publisher","ads-copywriter","image-generation","content-writer"] |
TikTok Marketing
Comprehensive TikTok marketing skill covering content strategy, video creation workflows, posting optimization, and analytics tracking. Integrates with n8n automation for scalable content production.
Overview
This skill enables:
- Content strategy development for TikTok
- AI-powered video script generation
- Automated posting workflows
- Hashtag and trend optimization
- Performance analytics and reporting
Content Strategy Framework
1. Content Pillars (4-6 pillars recommended)
content_pillars:
- name: "Educational"
ratio: 40%
formats: [tutorials, tips, how-tos, explainers]
goal: build_authority
- name: "Entertainment"
ratio: 30%
formats: [trends, challenges, humor, behind-scenes]
goal: increase_reach
- name: "Promotional"
ratio: 15%
formats: [product_demos, launches, offers]
goal: drive_conversions
- name: "Community"
ratio: 15%
formats: [UGC, duets, Q&A, polls]
goal: build_engagement
2. Content Calendar Template
| Day | Pillar | Format | Hook Type | CTA |
|---|
| Mon | Educational | Tutorial | Question | Follow for more |
| Tue | Entertainment | Trend | Shock | Like if you agree |
| Wed | Community | Q&A | Direct | Comment below |
| Thu | Educational | Tips | List | Save this |
| Fri | Entertainment | Behind-scenes | Story | Share with friend |
| Sat | Promotional | Demo | Problem | Link in bio |
| Sun | Community | UGC Repost | Gratitude | Tag us |
Video Script Framework
The Hook-Content-CTA Structure
┌─────────────────────────────────────────────────────────┐
│ HOOK (0-3 seconds) │
│ • Question: "Did you know...?" │
│ • Statement: "This changed everything" │
│ • Shock: "I can't believe this works" │
│ • List: "3 things you need to know" │
│ Must stop the scroll immediately │
└─────────────────────────────────────────────────────────┘
│
▼
┌─────────────────────────────────────────────────────────┐
│ CONTENT (3-50 seconds) │
│ • Deliver on the hook promise │
│ • One clear message per video │
│ • Visual demonstrations > talking │
│ • Pattern interrupts every 3-5 seconds │
│ • Text overlays for key points │
└─────────────────────────────────────────────────────────┘
│
▼
┌─────────────────────────────────────────────────────────┐
│ CTA (last 2-3 seconds) │
│ • Follow: "Follow for more tips" │
│ • Engage: "Comment your experience" │
│ • Share: "Send to someone who needs this" │
│ • Save: "Save for later" │
│ • Convert: "Link in bio" │
└─────────────────────────────────────────────────────────┘
Script Templates
Educational Video:
[HOOK - 3s]
"Here's a [topic] hack most people don't know..."
[SETUP - 5s]
"I used to struggle with [problem] until I discovered this."
[CONTENT - 20s]
"Step 1: [action with visual]
Step 2: [action with visual]
Step 3: [action with visual]"
[PROOF - 5s]
"And look at the results: [show before/after]"
[CTA - 3s]
"Follow for more [niche] tips!"
Trend Participation:
[TREND AUDIO SYNC]
- Match transitions to beat drops
- Use trending sound within first 48 hours
- Add unique twist to stand out
[VISUAL STRUCTURE]
- Opening: Match first beat
- Middle: Key message during hook
- End: Surprise or punchline
Hashtag Strategy
Hashtag Mix Formula
hashtag_strategy:
total: 5-7 hashtags (TikTok optimal)
mix:
- niche_specific: 2-3
examples: ["#smallbusinesstips", "#marketinghacks"]
reach: 100K-1M views
- trending: 1-2
examples: ["#fyp", "#viral", "#trending"]
reach: 1B+ views
- branded: 1
examples: ["#yourbrandname", "#yourcampaign"]
reach: custom
- community: 1
examples: ["#tiktokmademedoit", "#learnontiktok"]
reach: 10M-100M views
Hashtag Research Process
1. Search your niche keyword
2. Note hashtags on top 10 videos
3. Check hashtag view counts
4. Mix high (1B+), medium (1M-100M), low (100K-1M)
5. Test and track performance
6. Rotate bottom performers weekly
Posting Optimization
Best Posting Times (General)
| Audience | Best Times | Best Days |
|---|
| US | 7am, 12pm, 7pm EST | Tue, Thu, Fri |
| UK | 7am, 12pm, 10pm GMT | Wed, Thu, Fri |
| China | 7am, 12pm, 9pm CST | Mon, Wed, Sat |
| Global | 7am, 10pm UTC | Thu, Fri, Sat |
Posting Frequency
recommended_frequency:
minimum: 1 video/day
optimal: 2-3 videos/day
maximum: 5 videos/day
consistency_rules:
- Same time slots daily builds audience habit
- Never go more than 24h without posting
- Quality > quantity after 3/day
- Test different times for 2 weeks before deciding
Automation Workflows (n8n)
Workflow 1: AI Video Content Pipeline
┌──────────────┐ ┌──────────────┐ ┌──────────────┐
│ Google Sheet │───▶│ OpenAI │───▶│ ElevenLabs │
│ (Ideas) │ │ (Script) │ │ (Voiceover) │
└──────────────┘ └──────────────┘ └──────────────┘
│
┌──────────────┐ ┌──────────────┐ ┌──────┴───────┐
│ TikTok │◀───│ Video Editor │◀───│ Image Gen │
│ (Publish) │ │ (Combine) │ │ (Visuals) │
└──────────────┘ └──────────────┘ └──────────────┘
n8n Configuration:
workflow: "AI TikTok Content Generator"
nodes:
1. trigger:
type: schedule
cron: "0 9 * * *"
2. get_idea:
type: google_sheets
action: get_next_unused_row
sheet: "Content Ideas"
3. generate_script:
type: openai
model: gpt-4
prompt: |
Create a TikTok script for: {idea}
Format: Hook (3s) + Content (20s) + CTA (3s)
Style: Casual, engaging, with text overlays
4. generate_voiceover:
type: elevenlabs
voice: "young_professional"
script: "{script}"
5. generate_visuals:
type: dalle
prompts: "{visual_descriptions}"
6. create_video:
type: video_editor
template: "tiktok_vertical"
assets: [voiceover, visuals, captions]
7. publish:
type: tiktok
caption: "{generated_caption}"
hashtags: "{hashtags}"
schedule: "{optimal_time}"
8. update_tracker:
type: google_sheets
action: mark_as_published
Workflow 2: Multi-Platform Publishing
workflow: "Publish to TikTok + Instagram Reels + YouTube Shorts"
trigger:
type: google_drive
event: new_video_uploaded
folder: "/Ready to Publish"
actions:
1. detect_video:
get_metadata: [duration, aspect_ratio, filename]
2. generate_captions:
openai_prompt: |
Create platform-specific captions for this video: {title}
- TikTok: casual, hashtag-heavy
- Instagram: slightly longer, emoji-rich
- YouTube: descriptive, keyword-optimized
3. parallel_publish:
- tiktok:
caption: "{tiktok_caption}"
hashtags: ["#fyp", "#viral", "{niche_tags}"]
- instagram:
type: reel
caption: "{instagram_caption}"
hashtags: "{instagram_tags}"
- youtube:
type: short
title: "{youtube_title}"
description: "{youtube_description}"
4. track_in_airtable:
base: "Content Tracker"
fields: [video_url, platforms, publish_time, status]
5. notify_slack:
channel: "#content-published"
message: "Video published to all platforms: {title}"
Analytics & Optimization
Key Metrics to Track
| Metric | Target | Action if Below |
|---|
| Watch Time | >50% | Improve hooks |
| Engagement Rate | >5% | Better CTAs |
| Share Rate | >1% | More shareable content |
| Follow Rate | >2% | Stronger value prop |
| Profile Visits | >10% of views | Clearer CTA |
Performance Analysis Template
# TikTok Weekly Performance Report
## Overview
- Videos Posted: 21
- Total Views: 150,000
- New Followers: 500
- Engagement Rate: 6.2%
## Top Performing Videos
| Video | Views | Likes | Comments | Shares |
|-------|-------|-------|----------|--------|
| "3 productivity hacks" | 45K | 3.2K | 234 | 567 |
| "POV: Monday morning" | 38K | 2.8K | 189 | 423 |
## Content Analysis
- Best performing pillar: Educational (avg 25K views)
- Best posting time: 7pm (2x engagement)
- Best hook type: Question format
## Recommendations
1. Create more tutorial content (40% → 50%)
2. Shift posting to 7pm slot
3. Use question hooks more frequently
4. Participate in trending sound X
Trend Identification
How to Find Trends Early
trend_sources:
- TikTok Discover Page: Check daily
- Creator Search Insights: In-app analytics
- TrendTok App: Trend tracking tool
- Exploding Topics: Early trend detection
- Twitter/X: Cross-platform trends
trend_criteria:
- Sound usage growth: >500% in 48h
- Not yet saturated: <10K uses
- Fits your niche: Can add unique angle
- Positive sentiment: No controversy
action_speed:
- Day 1-2: Highest potential
- Day 3-5: Still good
- Day 6+: Likely saturated
Output Examples
Script Output
Request: "Create a TikTok script about productivity tips for remote workers"
Output:
📹 TikTok Script: Remote Work Productivity
[HOOK - 0:00-0:03]
"Working from home but can't focus? Try this:"
[TEXT: "WFH Productivity Hack 🏠"]
[CONTENT - 0:03-0:25]
"I've been remote for 3 years, and this changed everything."
"First - the 2-minute rule."
[TEXT: "If it takes 2 min, do it NOW"]
"Any task under 2 minutes, do it immediately."
"Second - the fake commute."
[TEXT: "Walk around the block"]
"A 10-minute walk before work tricks your brain into work mode."
"Third - the shutdown ritual."
[TEXT: "Close laptop + say 'shutdown complete'"]
"Literally say 'shutdown complete' when you close your laptop."
[CTA - 0:25-0:28]
"Follow for more WFH tips that actually work!"
[TEXT: "Follow @yourhandle"]
---
📊 Hashtags: #workfromhome #productivityhacks #remotework #wfhtips #fyp
🎵 Suggested sound: Trending productivity audio
⏰ Best time to post: Tuesday 7pm
TikTok Marketing Skill - Part of Claude Office Skills
