Synthex visual content enforcer. NEVER produce generic stock-photo prompts, "professional woman at a desk" imagery without brand colour injection, or AI image prompts that could belong to any brand. ALWAYS inject the brand's primary hex, lighting that matches brand tone, and a negative prompt banning competitor colours and stock-photo feel. Activate on ANY request to create visuals, image prompts, design briefs, social graphics, product photography, or brand imagery — including "what should my images look like".
Installer avec Codex ou Claude Copiez ce prompt, collez-le dans Codex, Claude ou un autre assistant, puis laissez-le vérifier la page du skill et l'installer pour vous.
Une commande directe contourne le prompt de vérification. Examinez la source avant de l'exécuter.
Synthex visual content enforcer. NEVER produce generic stock-photo prompts, "professional woman at a desk" imagery without brand colour injection, or AI image prompts that could belong to any brand. ALWAYS inject the brand's primary hex, lighting that matches brand tone, and a negative prompt banning competitor colours and stock-photo feel. Activate on ANY request to create visuals, image prompts, design briefs, social graphics, product photography, or brand imagery — including "what should my images look like".
Visual generation (binding): all images/video route through the grounded
pipeline — see .claude/rules/real-images-only.md + the grounded-visuals
skill. Direct provider calls fail CI.
Purpose
Translates a Business DNA profile into precise AI image generation prompts and
visual direction briefs. Bridges Pomelli's visual generation concept with Synthex's
content workflow — prompts feed the grounded pipeline (see "Generation via the
grounded pipeline" below); the resulting images are used in Synthex's scheduled
posts.
Workflow
1. Load Business DNA (colours, visual style, tone)
2. Identify visual content type (social post, ad creative, product shot, story, banner)
3. Generate tailored AI image prompts for each type
4. Produce platform-specific dimension specs
5. Output visual brief document
6. (Optional) Generate via Synthex's image pipeline if BYOK image key available
A calm professional woman working at a minimalist desk, soft morning light,
brand palette: sage green #8FAF8F and warm white #FAFAF8, clean editorial style,
shallow depth of field, magazine-quality photography, no text overlays,
16:9 aspect ratio, photorealistic
Negative prompt (always include):
Avoid: busy backgrounds, stock photo feel, competitor brand colours,
harsh shadows, low resolution, watermarks, text in image
2. Brand Colour Application Guide
PRIMARY COLOUR: [hex from DNA]
→ Background fills, CTA buttons, key accent elements
SECONDARY COLOURS: [hex list]
→ Supporting elements, borders, typography backgrounds
NEUTRAL: white/near-white or dark
→ Image backgrounds, breathing room
FORBIDDEN: [colours that clash with brand or signal competitors]
3. Platform Specs
Platform
Format
Dimensions
Safe Zone
Instagram Feed
Square / 4:5 portrait
1080×1080 / 1080×1350
250px top/bottom
Instagram Story
9:16 vertical
1080×1920
250px top/bottom
LinkedIn Post
Landscape
1200×627
100px all sides
Facebook Post
Landscape
1200×628
100px all sides
Twitter/X
Landscape
1600×900
100px all sides
TikTok / Reel
9:16 vertical
1080×1920
350px top/bottom
YouTube Thumbnail
16:9
1280×720
100px all sides
Content Type Templates
Product Photography
[Product name] on [clean background matching brand colour], [lighting style],
professional product photography, [surface texture], brand colour accent [hex],
top-down / 45-degree angle, crisp focus, ecommerce-ready, white background
optional for cutout use
Social Proof / People
[Demographic matching target audience], [setting relevant to product use],
candid authentic moment, not stock-photo feel, brand colour accent in environment,
diverse representation, natural lighting, editorial photography style
Abstract / Brand Awareness
Abstract [brand concept] visualisation, [primary colour hex] dominant,
geometric / organic shapes, minimal and sophisticated, no human figures,
suitable for brand awareness campaign, premium feel
Animated / Video Thumbnails
Split-screen before/after | Dynamic motion blur | Bold text overlay position:
[top third / bottom third] — leave [X]% of frame clear for text
Generation via the grounded pipeline (REAL IMAGES ONLY mandate)
The sole sanctioned entry point is generateImage()/generateBatch() in
lib/services/ai/image-generation.ts, or the generate_image / generate_video
MCP studio tools (which inherit the same defaults). Every generation is
grounded-by-default on the owned reference library — public/reference-library/manifest.json
(143+ subjects incl. 135 CCW products) plus the PRIVATE Supabase bucket
reference-library-private (customer job photos, signed URLs, ingest via
POST /api/admin/private-refs). The prompt auto-detects the industry; no owned
references ⇒ the call is blocked: true ("No owned references for this subject —
add real photos to the reference library first"). useReferences: false is the
sole audited escape hatch and every result it produces is stamped UNGROUNDED.
The carpet-style-v1 LoRA (trigger ccwcarpet) auto-applies for carpet-cleaning.
Direct provider calls (Artlist/Nano Banana/margot/Gemini/OpenAI/Stability/fal) fail
the CI guard test tests/unit/ai/no-direct-image-apis.test.ts.
Keep the prompt formula / negative-prompt / brand-colour discipline above — it
feeds the prompt parameter of generateImage(). Use the dashboard's 3-variant
batch + tap-to-rank flow to deliver a prompt set for review.
Output Format
Deliver the brief as a structured document the user can save:
──────────────────────────────────────────
VISUAL BRIEF — [Brand Name]
Generated: [date]
──────────────────────────────────────────
BRAND VISUAL DNA
Primary: [hex] | Secondary: [hexes]
Style: [image style from DNA]
Avoid: [list]
PROMPT SET A — Instagram Feed (×3 variations)
Prompt 1: [full prompt]
Negative: [negative prompt]
Dimensions: 1080×1080
PROMPT SET B — LinkedIn (×2 variations)
...
PRODUCT PHOTOGRAPHY BRIEF
[structured brief]
NEVER produce a prompt that omits the brand's colour palette, uses
"professional woman/man at a clean desk" as a default setting, outputs prompts
that could apply to any brand, or skips the negative prompt.
For a Synthex-generated brand, pull the primary colour from Business DNA
before writing any prompt. A prompt without a hex code is not a Synthex prompt.
.claude/memory/verification-gates.md — gate state for any claim referenced.
Output gate: every client-facing artefact this skill produces routes through brand-voice-enforce before the CEO batched-review queue. A REJECT blocks the artefact until the quoted offending string is fixed.
Evidence standard: every quantitative or factual claim carries exactly one tag — [VERIFIED] / [INFERENCE] / [UNCONFIRMED]. Untagged = defect (.claude/rules/fabel-evidence-standard.md). Never state a projected result as fact.
