campaign-architecture

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Mis à jour4 juillet 2026 à 17:42

Use when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.

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criptogus

criptogus/agent-evolve-network

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Analystes en études de marché et spécialistes en marketingProfessions des affaires et des opérations financières·SOC 13-1161

SKILL.md

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name	campaign-architecture
description	Use when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.

Campaign Architecture Patterns Skill

When to Use

Designing new campaigns across multiple platforms.
Reorganizing accounts bloated with overlapping audiences or learning-phase resets.
Planning test cells to isolate variables (audience, creative, bidding).

Framework

Objective Alignment – match campaign objective to business KPIs + conversion events.
Hierarchical Testing – campaign = goal, ad set = audience/bid, ad = creative variant.
Budget Strategy – CBO vs ABO, pacing guardrails, flighting.
Signal Quality – ensure each ad set receives enough conversions/week.
Lifecycle Coverage – separate prospecting, retargeting, and customer expansion streams.

Templates

Naming convention guide (Channel_CampaignGoal_Audience_TestID).
Funnel coverage matrix (stage vs channel vs messaging).
Test design brief (variable, hypothesis, metric, sample size, duration).

Tips

Limit active tests to preserve learning phase stability.
Centralize exclusions (existing customers, employees, low-LTV segments).
Archive underperforming structures monthly to maintain account health.

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name	campaign-architecture
description	Use when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.

Campaign Architecture Patterns Skill

When to Use

Designing new campaigns across multiple platforms.
Reorganizing accounts bloated with overlapping audiences or learning-phase resets.
Planning test cells to isolate variables (audience, creative, bidding).

Framework

Objective Alignment – match campaign objective to business KPIs + conversion events.
Hierarchical Testing – campaign = goal, ad set = audience/bid, ad = creative variant.
Budget Strategy – CBO vs ABO, pacing guardrails, flighting.
Signal Quality – ensure each ad set receives enough conversions/week.
Lifecycle Coverage – separate prospecting, retargeting, and customer expansion streams.

Templates

Naming convention guide (Channel_CampaignGoal_Audience_TestID).
Funnel coverage matrix (stage vs channel vs messaging).
Test design brief (variable, hypothesis, metric, sample size, duration).

Tips

Limit active tests to preserve learning phase stability.
Centralize exclusions (existing customers, employees, low-LTV segments).
Archive underperforming structures monthly to maintain account health.