| name | marketing-skills |
| description | Marketing skills for AI agents. CRO, copywriting, SEO, analytics, pricing, and growth engineering. From Corey Haines' Marketing Skills collection. Use when working with marketing, cro, conversion, copywriting, seo, landing page, pricing, growth. |
| metadata | {"version":"1.0.0"} |
| license | MIT |
Marketing Skills for AI Agents
Source: This skill collection is adapted from Corey Haines' Marketing Skills
for Claude Code and AI agents. See marketing-skills.com.
A comprehensive collection of marketing skills covering conversion optimization, copywriting, SEO,
analytics, pricing strategy, and growth engineering.
Available Skills
| Skill | Description | When to Use |
|---|
SKILL-CRO.md | Page conversion optimization | "optimize landing page", "improve conversions", "CRO" |
SKILL-COPYWRITING.md | Marketing copy and headlines | "write copy", "headline help", "rewrite this page" |
SKILL-SEO.md | SEO audit and optimization | "SEO audit", "why am I not ranking", "technical SEO" |
SKILL-PSYCHOLOGY.md | 70+ marketing mental models | "psychology", "persuasion", "why people buy" |
SKILL-PRICING.md | Pricing and monetization | "pricing tiers", "freemium vs trial", "price increase" |
Quick Reference: CRO Framework
Page Optimization Priority
- Value Proposition Clarity — Can visitors understand what this is in 5 seconds?
- Headline Effectiveness — Does it communicate core value?
- CTA Placement & Copy — Is there one clear action with value-focused button text?
- Visual Hierarchy — Can someone scanning get the main message?
- Trust Signals — Social proof near CTAs and after benefit claims
- Objection Handling — FAQ, guarantees, comparisons
- Friction Removal — Form fields, load times, mobile experience
Strong CTA Patterns
Weak: Submit, Sign Up, Learn More, Click Here
Strong: Start Free Trial, Get [Specific Thing], See [Product] in Action
CTA formula: [Action Verb] + [What They Get] + [Qualifier]
Quick Reference: Copywriting
Headline Formulas
- Outcome + Pain:
{Achieve outcome} without {pain point}
- Opposite Process:
The {opposite} way to {outcome}
- Never Again:
Never {unpleasant event} again
- Feature + Audience:
{Feature} for {audience} to {use case}
- No Skills Needed:
You don't have to {skill} to {outcome}
- How It Works:
{Outcome} by {how product makes it possible}
- Pain Question:
{Question highlighting main pain point}?
- Transformation:
Turn {input} into {outcome}
Copywriting Principles
- Clarity over cleverness — If you must choose, choose clear
- Benefits over features — What it means for the customer
- Specificity over vagueness — "4 hours to 15 minutes" not "save time"
- Customer language — Use words they use, not jargon
- One idea per section — Don't say everything everywhere
Quick Reference: SEO Audit
Priority Order
- Crawlability & Indexation — Can Google find and index it?
- Technical Foundations — Fast, functional, mobile-friendly?
- On-Page Optimization — Titles, metas, headings optimized?
- Content Quality — Does it deserve to rank?
- Authority & Links — Does it have credibility?
Quick Checks
| Element | Check For |
|---|
| Title tags | Unique, 50-60 chars, keyword near start |
| Meta descriptions | Unique, 150-160 chars, value proposition |
| H1 | One per page, contains primary keyword |
| Core Web Vitals | LCP < 2.5s, INP < 200ms, CLS < 0.1 |
| Mobile | Responsive, proper tap targets |
| Indexation | site:domain.com, Search Console coverage |
Quick Reference: Pricing
Value-Based Pricing
Price between the next best alternative and perceived value. Cost is a floor, not a basis.
Tier Structure (Good-Better-Best)
| Tier | Purpose | Target |
|---|
| Good (Entry) | Remove barriers | Small teams, try before buy |
| Better (Recommended) | Where most land | Growing teams, serious users |
| Best (Premium) | Capture high value | Larger teams, power users |
Value Metrics
| Metric | Best For | Examples |
|---|
| Per user/seat | Collaboration tools | Slack, Notion |
| Per usage | Variable consumption | AWS, Twilio |
| Per feature | Modular products | HubSpot add-ons |
| Per record | CRM, email tools | Mailchimp |
| Flat fee | Simple products | Basecamp |
Freemium vs Free Trial
Freemium when: Viral/network effects, free users provide value, low marginal cost
Free trial when: Product needs time to show value, B2B buying committees, higher prices
Quick Reference: Psychology
Key Mental Models
| Challenge | Models to Apply |
|---|
| Low conversions | Hick's Law, Activation Energy, BJ Fogg Model |
| Price objections | Anchoring, Framing, Loss Aversion |
| Building trust | Authority, Social Proof, Reciprocity |
| Increasing urgency | Scarcity, Loss Aversion, Zeigarnik Effect |
| Retention/churn | Endowment Effect, Switching Costs, Status-Quo Bias |
| Decision paralysis | Paradox of Choice, Default Effect, Nudges |
Persuasion Principles
- Reciprocity — Give first, people want to give back
- Commitment & Consistency — Small commitments lead to larger ones
- Social Proof — People follow what others do
- Authority — People defer to experts
- Scarcity — Limited availability increases value
- Liking — People say yes to those they like
Page Structure Template
Landing Page Sections
- Hero — Headline, subheadline, primary CTA, supporting visual
- Social proof bar — Logos or stats
- Problem/pain section — Articulate their frustration
- How it works — 3-4 simple steps
- Key benefits — 2-3, not 10
- Testimonial — Specific results, attribution
- Use cases/personas — Help visitors self-identify
- Comparison — vs. alternatives or status quo
- Case study snippet — Real customer story
- FAQ — Address objections
- Final CTA — Recap value, repeat CTA, risk reversal
Avoid This Pattern
❌ Hero → Feature 1 → Feature 2 → Feature 3 → Feature 4 → CTA
Use variety: stories, social proof, comparisons, use cases, FAQs.
A/B Test Ideas by Page Type
Homepage
- Headline variations (specific vs. abstract, benefit vs. feature)
- Hero visual (screenshot vs. video vs. illustration)
- CTA button text and color
- Customer logos placement
- Interactive demo in hero
Pricing Page
- Annual vs. monthly emphasis
- Number of visible tiers
- "Most Popular" badge placement
- Price anchoring strategies
- FAQ addressing pricing objections
Demo/Signup Page
- Form length (fewer fields)
- Multi-step vs. single-step form
- Product video/GIF near form
- Testimonials near form
- On-demand vs. live demo options
Related Supplements
SKILL-CRO.md — Deep page conversion optimization frameworkSKILL-COPYWRITING.md — Complete copywriting guide with formulasSKILL-SEO.md — Full SEO audit checklistSKILL-PSYCHOLOGY.md — 70+ mental models for marketingSKILL-PRICING.md — Pricing research, tiers, and strategy
Credits & Attribution
This skill is based on the excellent work by
Corey Haines.
Original repository: https://github.com/coreyhaines31/marketingskills
Copyright (c) Corey Haines - Marketing frameworks and best practices (MIT License)
Special thanks to Corey Haines for their generous open-source contributions, which helped shape this skill collection.
Adapted by webconsulting.at for this skill collection
