ALWAYS invoke when user asks which mozg skill/plugin to use, says 'what plugins do I have', 'which pipeline fits', 'route this'. Maps task phrases to skills across mz-dev-base, mz-dev-pipe, mz-dev-git, mz-research-pipe, mz-memory, mz-biz-outreach, mz-job-outreach, mz-creative, mz-gov.
ALWAYS invoke when the user wants to install or update the governance policy in CLAUDE.md. Triggers:"gov init","install governance policy","set up governance". NOT for running a decision (use govern) or auditing artifacts (use gov-review).
ALWAYS invoke to audit existing governance artifacts for quality gaps. Triggers:"review our ADRs","audit decision records","check governance docs". NOT for making a new decision (use govern) or reviewing code (use audit/review-branch).
ALWAYS invoke for a substantial design or architecture decision — schema/API/dependency/boundary changes. Triggers:"should I","ADR for X","decide between","record this decision". NOT for refactors, trivial fixes, or prototyping.
ALWAYS invoke when answering a user question that needs codebase or web research. Triggers: "how does X work here", "why do we use Y", "does the project support Z". When NOT to use: code edits, diagram-rich walkthroughs (use explain).
ALWAYS invoke when the user wants to find potential companies, generate leads, or plan outreach. Triggers: "find companies", "lead generation", "outreach", "prospect", "find potential clients", "research targets".
ALWAYS invoke when the user wants creative ideas, brainstorming, multi-perspective thinking, or diverse viewpoints on a problem. Triggers: "brainstorm", "creative ideas for", "think about this from different angles", "diverse perspectives on".
ALWAYS invoke when the user wants promotional, marketing, or persuasive copy. Triggers: "write a landing page for", "draft a launch email", "write release notes", "social post for", "pitch one-pager", "marketing copy for", "announcement copy". Researches positioning + product context, dispatches expert-copywriter, then runs an automatic naturalize pass.