end-cta

name	end-cta
description	Add a brand-defined CTA to the end of content. Text and image CTAs can be overlaid on images, while videos receive an appended CTA card or CTA video from brand assets.
metadata	{"openclaw":{"emoji":"📣","requires":{"bins":["ffmpeg","uv"],"env":[]}}}

end-cta — End CTA Renderer

Apply a CTA from skills/brand-manager/brand-assets/asset-manifest.json.

CTA behavior

CTA type	Input image	Input video
text	overlay text at lower-middle by default	append a black CTA card with centered text
image	overlay CTA image at lower-middle by default	append a black CTA card with centered image
video	error	append the CTA video

CTA selection

Resolution order:

1. --cta <name>
2. manifest CTA entry with "default": true
3. otherwise fail

Brand fonts

Text CTAs use brand fonts when they are specified and available. Font resolution order is:

1. cta.font if set to an explicit font file path
2. a font from skills/brand-manager/brand-assets/asset-manifest.json tagged heading or bold, then any available brand font
3. common system fonts such as DejaVu Sans Bold

Set CLAW_BRAND_ASSETS_DIR to point at a different brand asset store. Keep cta.font as auto when you want downloaded brand fonts from brand-manager to be used automatically.

Setup

cd "$SKILL_DIR" && uv sync

Run

cd "$SKILL_DIR" && uv run python scripts/cta.py

Override defaults via CLI:

cd "$SKILL_DIR" && uv run python scripts/cta.py \
  --input ./input \
  --output ./output \
  --cta book-call \
  --duration 2.5 \
  --position lower-middle

Config reference

Key	Values	Default	Description
input_dir	path	./input	Source media directory
output_dir	path	./output	Output directory
format	auto, reels, feed-portrait, feed-square	auto	Layout profile
cta.selection	auto or CTA name	auto	CTA to resolve from brand assets
cta.duration	float	2.0	CTA card duration for text/image on videos
cta.position	top-left, top-right, upper-middle, center, lower-middle, bottom-right, bottom-left	lower-middle	Overlay position for image inputs
cta.font	auto or file path	auto	Font override for text CTA; auto uses available brand fonts first
cta.font_size	integer or null	null	Explicit text size
cta.stroke_width	integer	4	Text outline width
cta.preset	bold-white, bold-black, neon-red, neon-yellow, minimal	bold-white	Text style preset
cta.background	hex color	#000000	Background color for appended CTA cards

Output

• Images: same filename and extension in output_dir
• Videos: MP4 named <original-stem>.mp4

Errors

• no CTA configured or no default CTA found
• selected CTA missing from the manifest
• selected CTA asset file missing
• video CTA chosen for an image input

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CTA Strategy Guide

A CTA is only effective when it matches the trust level the content has already established. Asking for a sale before trust exists destroys credibility. Use this guide when selecting or recommending CTAs.

The monetization ladder

Progress through these steps in order. Only move to the next step once the previous is in place:

1. Contact info — the simplest possible CTA: "DM me", "Reply here", or a link in bio. This is the baseline and the first monetization step for any personal brand.
2. Email list — retains audience attention outside social platforms. Email beats social reach for conversion. CTA: "Join my weekly note at [link]".
3. Services — the natural extension of demonstrated expertise. CTA: "Book a call", "Work with me".
4. Low-ticket products — guides, templates, workshops. CTA: "Get the guide".
5. Higher-ticket offers — programs, consulting retainers. CTA: "Apply for [program]".

Match CTA to content type

Content type	Appropriate CTA
Educational / how-to	Email list signup or "follow for more"
Story / behind-the-scenes	DM or comment engagement
Expert insight / thought leadership	"Work with me" or book a call
Product demo / result showcase	Direct service or product link
Industry commentary	Email list or profile visit

What to avoid

• Never put the highest-commitment CTA (book a call, buy now) on content that hasn't established credibility first
• Avoid more than one CTA per piece — the Rule of One applies here too
• Do not put external links in the body of LinkedIn posts — use the first comment instead
• Avoid vague CTAs like "let me know what you think" on conversion content — be direct about the next step

First 60 minutes

After posting on LinkedIn, actively responding to comments in the first 60 minutes amplifies reach. If the CTA asks for comments ("drop a question below"), plan to be available to respond. This is part of the CTA strategy, not just engagement hygiene.