skill-forge

Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "buyer utility map", "eliminate-reduce-raise-create", or "uncontested market". Also trigger when comparing pricing strategies, exploring new market categories, finding underserved customer segments, or asking how to stop competing on price. Covers the Four Actions Framework, buyer utility map, and value-cost trade-offs. For tech adoption strategy, see crossing-the-chasm. For product positioning, see obviously-awesome.

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "viral loop", "referral program", or "organic growth". Also trigger when designing shareable features, crafting social media campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.

Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "split testing", or "conversion funnel". Also trigger when diagnosing why signups are low, designing experiment hypotheses, or auditing checkout flows for friction points. Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.

Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs. mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", or "pragmatist buyers". Also trigger when a startup has early traction but struggles to grow beyond initial users, or when planning go-to-market for technical products. Covers D-Day analogy, bowling-pin strategy, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.

Design motivation systems using Autonomy, Mastery, and Purpose (AMP) for products and teams. Use when the user mentions "intrinsic motivation", "gamification isnt working", "team incentives", "autonomy", "mastery", "purpose-driven", "employee engagement", or "reward systems". Also trigger when designing onboarding progression systems, fixing broken gamification, or building team structures that sustain high performance. Covers why carrot-and-stick fails and how to build progress systems. For habit-forming product loops, see hooked-ux. For retention behavior design, see improve-retention.

Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity. Use when the user mentions "pricing strategy", "irresistible offer", "bonuses and guarantees", "value-to-price ratio", "offer naming", "grand slam offer", "guarantee strategy", or "premium pricing justification". Also trigger when packaging products for higher perceived value, designing money-back guarantees, or structuring pricing tiers to maximize conversions. Covers the MAGIC naming formula and starving-crowd targeting. For product positioning, see obviously-awesome. For outbound sales, see predictable-revenue.

Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", or "commitment and consistency". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.

Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", "product-market fit", "switching behavior", "milkshake moment", or "functional vs emotional jobs". Also trigger when investigating why users choose competitors, designing features around real customer needs, or reframing product value propositions. Covers JTBD interviews, competition analysis, and jobs-oriented roadmaps. For product positioning, see obviously-awesome. For rapid validation, see design-sprint.

Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "sticky messaging", "tagline", "value proposition", "why the message isnt landing", "knowledge curse", "surprise gap", or "concrete language". Also trigger when writing pitch decks, simplifying complex product explanations, or making presentations more compelling and memorable. For narrative brand frameworks, see storybrand-messaging. For viral sharing, see contagious.

Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method. Use when the user mentions "salary negotiation", "contract terms", "handling objections", "mirroring and labeling", "difficult conversation", "deal terms", "BATNA", or "anchoring". Also trigger when preparing for vendor negotiations, resolving pricing disputes, or navigating high-stakes conversations where both parties need to feel heard. Covers accusation audits, Black Swan discovery, and the "Thats Right" technique. For persuasion in product/marketing, see influence-psychology.

Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "why customers dont get it", "positioning canvas", "repositioning", or "category creation". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont understand the products value. Covers positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Build a scalable outbound B2B sales process with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "prospecting emails", "sales pipeline", "SDR process", "B2B SaaS sales", "sales development", or "pipeline velocity". Also trigger when setting up a sales team from scratch, designing cold email sequences, or building qualification frameworks to improve close rates. Covers lead generation, qualification frameworks, and separating prospecting from closing. For offer design, see hundred-million-offers. For persuasion science, see influence-psychology.

Build quiz and assessment funnels that generate qualified leads at 30-50%% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead generation", "score-based segmentation", "interactive content", "lead qualification", or "quiz marketing". Also trigger when designing self-assessment tools, building calculators or graders for marketing, or creating personalized result pages that drive conversions. Covers question design, dynamic results by tier, and automated follow-up sequences. For landing page conversion, see cro-methodology. For full marketing plans, see one-page-marketing.

Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isnt resonating", "brand script", "StoryBrand framework", or "customer as hero". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.

Implement the Entrepreneurial Operating System (EOS) to align vision and execution across a company. Use when the user mentions "EOS", "V/TO", "quarterly rocks", "Level 10 meetings", "accountability chart", "IDS process", "Entrepreneurial Operating System", or "business operating system". Also trigger when a growing company needs meeting structure, goal-setting frameworks, or a systematic approach to solving recurring organizational issues. Covers the six EOS components: Vision, People, Data, Issues, Process, Traction. For team motivation design, see drive-motivation. For lean experimentation, see lean-startup.

Execute self-learning system that captures corrections during sessions and syncs them to CLAUDE.md. Use when discussing learnings, corrections, or when the user mentions remembering something. Trigger with phrases like "remember this", "don't forget", "use X not Y", or "actually...".

Apply foundational design principles: affordances, signifiers, constraints, feedback, and conceptual models. Use when the user mentions "why is this confusing", "affordance", "error prevention", "discoverability", "human-centered design", "fault tolerance", "mental model", "mapping", or "seven stages of action". Also trigger when diagnosing why users make mistakes, reducing product complexity, or improving error messages and feedback systems. Covers the gulfs of execution and evaluation. For usability scoring, see ux-heuristics. For iOS-specific patterns, see ios-hig-design.

Design habit-forming product loops using the Hook Model (Trigger, Action, Variable Reward, Investment). Use when the user mentions "users arent coming back", "engagement loops", "habit formation", "push notifications", "variable rewards", "daily active users", "habit zone", or "user retention loops". Also trigger when designing notification strategies, building streaks or progress systems, or analyzing why users stop using a product after initial signup. Covers ethics evaluation and onboarding for habits. For friction reduction and B=MAP, see improve-retention. For viral sharing, see contagious.

Design native iOS interfaces following Apple Human Interface Guidelines. Use when the user mentions "iPhone app", "iPad layout", "SwiftUI", "UIKit", "Dynamic Island", "safe areas", "HIG compliance", "SF Symbols", "haptic feedback", or "iOS accessibility". Also trigger when building tab bars, navigation stacks, sheets, or modals for iOS, implementing dark mode, or adapting layouts for different screen sizes. Covers navigation patterns, accessibility, SF Symbols, and platform conventions. For general UI polish, see refactoring-ui. For affordance design, see design-everyday-things.

Audit and fix visual hierarchy, spacing, color, and depth in web UIs. Use when the user mentions "my UI looks off", "fix the design", "Tailwind styling", "color palette", "visual hierarchy", "design system", "spacing scale", or "component styling". Also trigger when building consistent design tokens, creating dark mode themes, improving data visualization clarity, or polishing UI details before launch. Covers grayscale-first workflow, constrained design scales, shadows, and component styling. For typeface selection, see web-typography. For usability audits, see ux-heuristics.

Create award-winning, immersive web experiences at the level of Awwwards-featured agencies. Use when the user mentions "premium website", "portfolio site", "scroll animations", "Awwwards quality", "brand experience", "cinematic web design", "parallax storytelling", or "agency-quality site". Also trigger when building landing pages that need to impress, designing creative portfolios, or elevating a standard website to a memorable digital experience. Covers dramatic typography, purposeful motion, scroll-based composition, and performance-optimized animation. For foundational UI, see refactoring-ui. For type selection, see web-typography.

Evaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "UX review", "users are confused", "heuristic evaluation", "form usability", "navigation problems", "Nielsen heuristics", "cognitive walkthrough", or "usability testing". Also trigger when reviewing a design for usability issues, improving form completion rates, or evaluating information architecture and navigation. Covers Nielsens 10 heuristics, severity ratings, and information architecture. For visual design fixes, see refactoring-ui. For conversion-focused audits, see cro-methodology.

Select, pair, and implement typefaces for web projects. Use when the user mentions "font pairing", "which typeface", "line height", "responsive typography", "web font loading", "type hierarchy", "variable fonts", "FOUT/FOIT", or "typographic scale". Also trigger when choosing between system fonts and web fonts, optimizing font loading performance, or designing readable long-form content layouts. Covers readability evaluation, CSS implementation, and performance optimization. For overall UI design systems, see refactoring-ui. For dramatic typographic experiences, see top-design.

Run a structured 5-day process to prototype, test, and validate product ideas with real users. Use when the user mentions "design sprint", "validate in a week", "rapid prototype", "test with users", "de-risk before building", "GV sprint", "prototype testing", or "design workshop". Also trigger when a team needs to make a critical product decision quickly, resolve stakeholder disagreements, or test risky ideas before investing in development. Covers mapping, sketching, deciding, prototyping, and testing. For ongoing experimentation, see lean-startup. For customer job analysis, see jobs-to-be-done.

Design MVPs, validated learning experiments, and pivot-or-persevere decisions using Build-Measure-Learn. Use when the user mentions "MVP scope", "validated learning", "pivot or persevere", "vanity metrics", "test assumptions", "innovation accounting", "build-measure-learn", or "minimum viable experiment". Also trigger when deciding what to include in a first version, measuring startup progress, or evaluating whether to change direction on a product bet. Covers innovation accounting and actionable metrics. For 5-day prototype testing, see design-sprint. For customer motivation analysis, see jobs-to-be-done.

Query any public GitHub repo's documentation via DeepWiki. Use when needing to understand a library, framework, or dependency. Triggers on "look up docs", "how does X work", "deepwiki".

Install, remove, and manage Claude Code skills dynamically with hot-reload. Use when the user wants to add or remove skills, list available or installed skills, check the skill catalog, search for skills, or troubleshoot skill installation. Covers all 519 skills across 21 categories.

Install skills from the claude-code-plugins-plus-skills catalog to the current project via interactive selection. Use when the user asks to add skills, browse the skill catalog, install toolkit skills, or says "install toolkit skills". Covers all 519 skills across 21 categories.

Strategic advisor for evaluating software/AI product ideas and generating defensible startup strategies. Use this skill whenever the user wants to evaluate a product idea, brainstorm startup directions, assess defensibility against foundation model companies, choose between build-vs-buy for AI components, or needs a strategic positioning check for a development project. Trigger on phrases like "is this idea defensible", "what should I build", "will OpenAI/Anthropic eat this", "startup idea", "product strategy", "moat", "competitive positioning", "should I build X", "vertical AI opportunity", "business model for AI", or any discussion about whether a software product is worth building given the current AI landscape. Also trigger when the user is evaluating technical architecture decisions through a strategic lens — e.g. "should I use a fine-tuned model or API calls" where the answer has competitive implications.

USE THIS SKILL to design and build a high-converting questionnaire-style onboarding flow for an app — 5-phase workflow (Discovery → Transformation → Blueprint → Content → Implementation), modelled on proven patterns from Mob, Headspace, Noom, Duolingo. Persists progress to memory across sessions.

Complete Apple platform development toolkit — iOS, macOS, watchOS, Swift, SwiftUI, StoreKit, ASO, legal, security, testing, and growth. Install for any Apple-platform project.

USE THIS SKILL for AppleScript and JavaScript for Automation (JXA) on macOS — secure script execution, safe input interpolation, application dictionaries, async via osascript, and the security pitfalls that make AppleScript dangerous.

USE THIS SKILL for any question about Claude API, Claude Code CLI, hooks, plugins, skills, subagents, MCP servers, SDKs, extended thinking, tool use, streaming, or deployment. This skill has complete local documentation — do not use web search, WebFetch, or claude-code-guide instead.

Drop-in DESIGN.md design-system files for 71 popular brands (Claude, Linear, Stripe, Vercel, Apple, Figma, Tesla…). Use when the user wants to match a brand's look and feel, asks to "apply a design system", says "make it look like <brand>", mentions DESIGN.md, or needs design tokens (colors, typography, components) extracted from a known site.

USE THIS SKILL for Fusion 360 scripting, add-ins, adsk.core, adsk.fusion, or parametric modeling scripts. Has verified API patterns and local docs — do not rely on training data or web search.

USE THIS SKILL for any question about Google Gemini API — models, function calling, structured output, Live API, embeddings, pricing, or SDKs. This skill has complete local documentation — do not use web search or WebFetch instead.

USE THIS SKILL for building Claude Code hooks — all 24 hook events, 4 hook types (command, http, prompt, agent), conditional `if` filtering, decision control patterns, validators, and self-correcting workflows.

Analyze any codebase and generate workspace-aware Claude Code configuration with justfile, hooks, and project-local skills. Use when setting up Claude Code in a new project, generating a justfile, or configuring hooks and workspace automation.

Manage flight505-marketplace plugin synchronization and validation. Sync plugin versions from submodules to marketplace.json, validate manifests, and maintain marketplace versioning. Use when syncing plugins, validating marketplace manifests, or updating marketplace.json.