| name | content-strategy |
| description | Create a practical content strategy that connects searchable and shareable content to business goals. Use when planning topics, clusters, editorial calendar, repurposing, and channel priorities. Produce deterministic file outputs under scripts/marketing/<slug>/ and require web research when available. |
Content Strategy
Plan a realistic, repeatable content system for non-developer teams.
Required Inputs
- Campaign slug
- Primary growth goal (traffic, leads, activation, awareness)
- Target audience and funnel stage focus
- Capacity constraints (time, team, budget)
Workflow
- Read
scripts/marketing/_shared/product-marketing-context.md if present. If missing, initialize from references/product-marketing-context-template.md included with this skill.
- Inventory current content assets and known performance signals.
- If web browsing is available, gather current search and social demand signals with sources.
- If web browsing is unavailable, generate a fallback assumptions file.
- Build topic clusters by buyer stage.
- Prioritize with Impact x Effort x Confidence scoring.
- Produce a 30-day calendar plus repurposing plan.
Output Files
scripts/marketing/<slug>/01-topic-clusters.md
scripts/marketing/<slug>/02-editorial-calendar-30d.md
scripts/marketing/<slug>/03-repurpose-map.md
scripts/marketing/<slug>/01-priority-matrix.csv
scripts/marketing/<slug>/01-sources.md
scripts/marketing/<slug>/NO-WEB-FALLBACK.md (only when web is unavailable)
QA Checklist
- Every planned asset has a goal, audience, and distribution channel.
- Content balance includes searchable and shareable formats.
- Capacity assumptions are realistic.
- Prioritization logic is explicit.
- External trends and claims are sourced.
Failure Modes
- Over-scoped calendar: reduce scope to the highest-leverage 30 days.
- Topic drift from product value: realign to context doc.
- No distribution plan: require at least one channel per asset.
Next Skill Routing
- Run
seo-audit to validate organic opportunities.
- Run
social-content for distribution copy and cadence.
- Run
copywriting for long-form production.