| name | email-sequence |
| description | Design and draft lifecycle email sequences such as welcome, onboarding, nurture, re-engagement, and upgrade flows. Use when defining triggers, sequence maps, email copy, and performance metrics. Produce file-first outputs under scripts/marketing/<slug>/ and align with product marketing context. |
Email Sequence
Build practical lifecycle flows with clear goals and triggers.
Required Inputs
- Campaign slug
- Sequence type (welcome, onboarding, nurture, re-engagement, upgrade)
- Entry trigger
- Primary conversion objective
Workflow
- Read
scripts/marketing/_shared/product-marketing-context.md if present. If missing, initialize from references/product-marketing-context-template.md included with this skill.
- Define audience state at sequence entry.
- Map sequence steps with one job per email.
- Draft each email with subject, preview, body, and one CTA.
- Add branching logic for key user states when needed.
- Define metrics and guardrails for sequence quality.
Output Files
scripts/marketing/<slug>/17-email-sequence-map.mdscripts/marketing/<slug>/18-email-copy.mdscripts/marketing/<slug>/19-email-metrics-plan.mdscripts/marketing/<slug>/19-email-qa-checklist.md
QA Checklist
- Sequence objective and stop conditions are explicit.
- Each email has one primary job and one main CTA.
- Timing and cadence are realistic for audience context.
- Metrics include open, click, conversion, and negative guardrails.
Failure Modes
- Too many asks per email: reduce to one primary action.
- Sequence fatigue risk: increase spacing or shorten flow.
- Misaligned stage messaging: rewrite based on entry trigger state.
Next Skill Routing
- Run
copy-editing for final polish.
- Run
launch-strategy when sequence supports a release campaign.
