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Campaign asset generation guidelines for headlines, visuals, and calls-to-action
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Basé sur la classification professionnelle SOC
| name | content-generation |
| description | Campaign asset generation guidelines for headlines, visuals, and calls-to-action |
Every campaign asset decomposes into:
| Pattern | Example | Segment |
|---|---|---|
| Beat the [weather] | "Beat the heat. Stay hydrated." | Morning Fuelers |
| Cool down your [activity] | "Cool down your commute." | Morning Fuelers |
| Escape the [weather] | "Escape the Arizona sun." | All |
| [Temperature] calls for [product] | "100°F calls for ice cold drinks." | All |
| Pattern | Example | Segment |
|---|---|---|
| [Discount]% off [product] | "50% off cold drinks." | Price-sensitive |
| Save on [product] | "Save big on refreshment." | Afternoon Snackers |
| [Product] for less | "Premium water for less." | All |
| Good CTA | Bad CTA | Reason |
|---|---|---|
| "Add to pump purchase" | "Click here" | Action-specific |
| "Redeem now" | "Learn more" | Urgency |
| "Claim your deal" | "See details" | Ownership language |
| "Get yours" | "Submit" | Personal, direct |
For each segment:
Total for 2 segments: 8 unique creative assets
| Segment | Tone | Avoid |
|---|---|---|
| Morning Fuelers | Professional, energizing | Overly casual |
| Afternoon Snackers | Friendly, value-focused | Premium language |
| Heat Wave Urgency | Direct, relief-focused | Slow-paced |
