| skill_id | campaign_appeal_generation |
| name | Campaign Appeal Generation |
| description | Clarify the campaign appeal, tone, and emotional direction. |
Purpose
Turn strategy into a clear emotional and creative appeal.
When To Use
Use for requirements-analysis and creative-direction nodes.
Inputs
Audience analysis, selling points, desired emotion, visual style, references.
Output Guidance
Provide a concise appeal statement and tone guidance for script and visuals.
Prompt Rules
- Make the appeal specific to the product and audience.
- Keep tone consistent with requested emotion and channels.
- Produce guidance that can become scenes and shots.
Do Not
- Do not create unrelated campaign themes.
- Do not overcomplicate the concept for short video duration.