Menu
Define 3-5 content pillars and a topic taxonomy that translates brand positioning into repeatable content categories the agent can generate against every week without running out of ideas.
Installer avec Codex ou Claude Copiez ce prompt, collez-le dans Codex, Claude ou un autre assistant, puis laissez-le vérifier la page du skill et l'installer pour vous.
Basé sur la classification professionnelle SOC
Analyze A/B tests across hook variations, posting times, content formats, and CTAs — declare statistical winners, document learnings, and build an always-on optimization engine.
Track post-level metrics across all platforms — impressions, engagement rate, profile clicks, follows, link clicks — with weekly aggregation and trend detection for performance analysis.
Generate weekly and monthly performance summary reports — top/bottom posts, content type analysis, pillar performance, follower growth, conversion tracking, and actionable recommendations.
Write Instagram and LinkedIn captions with scroll-stopping hooks, value-dense bodies, platform-appropriate CTAs, and strategic hashtag sets — optimized for each platform's reading behavior and visual context.
Select and write the optimal call-to-action for any social post — follow, reply, DM, save, share, link, or signup — matched to platform, content type, content value, and audience psychology.
Generate 5-10 hook variations for any post, thread, or caption across X, LinkedIn, Instagram, and TikTok — using different styles (question, contrarian, statistic, story, observation, promise) so the best one can be tested or selected.
| name | content-pillars |
| description | Define 3-5 content pillars and a topic taxonomy that translates brand positioning into repeatable content categories the agent can generate against every week without running out of ideas. |
| version | 2.0.0 |
| author | Crewm8 |
| maintainer | Gokul (github.com/gokulb20) |
| license | MIT |
| homepage | https://crewm8.ai |
| tags | ["social","strategy","content-pillars","taxonomy","planning","repetition"] |
| related_skills | ["positioning-statement","brand-voice-system","content-calendar","hook-write"] |
| inputs_required | ["positioning-statement","audience-research-or-customer-insights"] |
| deliverables | ["content-pillar-document-with-topic-bank"] |
| compatible_agents | ["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"] |
| execution_tier | 2 |
| required_tools | ["FIRECRAWL_API_KEY"] |
| required_env_vars | ["FIRECRAWL_API_KEY"] |
Transform brand positioning into 3-5 repeatable content categories (pillars). Each pillar is a lens through which the brand talks about the world. The topic taxonomy underneath ensures the agent never runs out of specific, on-brand ideas.
Without pillars, content is random. With pillars, every post has a job: educate, persuade, prove, humanize, or convert. Pillars make the content calendar fillable without creativity blocks, and they make the brand's feed feel cohesive instead of scattershot.
positioning-statement skill)brand-voice-system skill)| Pillar Type | Purpose | Example Topics | Best Formats |
|---|---|---|---|
| Education / How-to | Teach something valuable | Frameworks, step-by-step guides, mistakes to avoid | Threads, carousels, how-to videos |
| Point of View / Contrarian | Share a differentiated opinion | Hot takes, industry myths, "unpopular opinion" | Short posts, quote tweets, opinion threads |
| Proof / Social Proof | Show the thing works | Case studies, results, revenue updates, customer stories | Metric-led posts, testimonial graphics |
| Behind the Scenes / Build-in-Public | Humanize the brand | Team culture, process, failures, lessons learned, "how it's going" | Photo + caption, process videos, raw updates |
| CTA / Conversion | Drive action | Product launches, demo requests, waitlists, newsletter signups | Launch posts, demo clips, link posts |
Start with the positioning statement. For each potential pillar, ask: "Does content in this pillar reinforce the brand's core message?" If the answer is "not really," that pillar doesn't belong.
Define 3-5 pillars. Each pillar gets:
Map each pillar to the right formats:
Map each pillar to the right platforms:
Define the pillar mix (recommended starting point, adjust per data):
Build a 15-topic bank per pillar. Topics should be specific, not generic. Bad: "SaaS tips." Good: "Why charging monthly killed our growth (and what we switched to)."
Set pillar health check rules:
# [Brand] Content Pillars — [Date]
## Pillar 1: [Name]
**Goal:** [What this content achieves for the audience and the brand]
**Target split:** [X]% of weekly output
**Best formats:** [List 2-3]
**Platform priority:** [Platform A > Platform B > ...]
**Emotional target:** [Think / Feel / Act]
### Topic Bank (15 ideas)
1. [Specific, actionable topic]
2. [Specific, actionable topic]
...15
## Pillar 2: [Name]
...
## Pillar Mix Target
| Pillar | % of Weekly | X | LinkedIn | IG | TikTok |
|--------|------------|---|---|-----|--------|
| Education | 35% | Threads | Carousels | Carousels | How-tos |
| POV | 25% | Short posts | Opinion posts | — | Reaction videos |
| Proof | 20% | Metric posts | Case studies | Testimonials | — |
| BTS | 15% | Photo posts | — | Stories | POV clips |
| CTA | 5% | Launch posts | Demos | — | — |
## Pillar Health Check (Review Monthly)
- Which pillar drives the most engagement?
- Which pillar drives the most conversions?
- Which pillar is underrepresented or overperforming?
- Is any pillar below average ER for 3+ weeks? Diagnose.
The skill is complete when:
Map the last 2 weeks of posts to pillars. If more than 20% don't fit any pillar, the taxonomy is wrong. If one pillar exceeds 50% of output, rebalance. Can you look at the topic bank and immediately write a post from any topic? If a topic makes you think "I have nothing to say about this," it's not specific enough.
Input: SaaS analytics tool positioning = "Product analytics for B2B founders who hate dashboards."
Output: