google-analytics

name

google-analytics

description

Comprehensive Google Analytics 4 guide covering property setup, events, custom events, recommended events, custom dimensions, user tracking, audiences, reporting, BigQuery integration, gtag.js implementation, GTM integration, Measurement Protocol, DebugView, privacy compliance, and data management. Use when working with GA4 implementation, tracking, configuration, debugging, BigQuery export queries, gtag/dataLayer setup, or any GA4-related tasks. Do NOT use for Universal Analytics (sunset July 2024), Adobe Analytics, Mixpanel, Amplitude, or other non-GA4 platforms. Do NOT use for ad-platform reporting (use google-ads-scripts for that).

Google Analytics 4 Complete Guide

Overview

Google Analytics 4 (GA4) is Google's event-based analytics platform for measuring user interactions across websites and applications. Every user interaction is tracked as an event with associated parameters, providing flexible cross-platform measurement.

When to Use This Skill

Invoke this skill for any GA4-related task:

• Setting up GA4 properties, data streams, and Measurement IDs
• Installing GA4 via gtag.js, GTM, or CMS plugins
• Implementing event tracking (automatic, recommended, custom, ecommerce)
• Creating custom dimensions, audiences, and reports
• Exporting data to BigQuery for SQL analysis
• Server-side tracking via Measurement Protocol
• User ID and cross-device tracking
• Privacy compliance, Consent Mode, and GDPR/CCPA
• Testing and debugging with DebugView

Quick Start

1. Create property: analytics.google.com -> Admin -> Create -> Property
2. Create data stream: Add web stream, note Measurement ID (G-XXXXXXXXXX)
3. Install tracking (choose one):
   • GTM (recommended): Install container, create Google Tag with Measurement ID, trigger on All Pages, publish