post-booking-nurture

name	post-booking-nurture
description	Produce the the paid media director Show-Rate Stack — confirmation page + email cadence + SMS cadence + optional phone triage from call-booking to call-show. Targets 70%+ show-rate. Critical for Book-a-Call and Application Funnel archetypes (build-funnel types 3 + 4).
signal	{"mode":"linguistic","genre":"post-booking-stack","type":"inform","format":"markdown","structure":"w-post-booking-stack","receiver":"booked prospect","receiver_capacity":"medium"}
department	nurture
agent_affinity	["nurture-head","email-copywriter"]
required_compartments	{"audience_intelligence_system":60,"offer_architecture":50,"copy_messaging":40,"conversion_sales":30}
upstream_dependency	build-funnel
execution_mode	interactive
tier	structured_ai
temperature_gate	warm
required_tools	["file_read","file_write"]
required_mcps	["filesystem"]
required_integrations	{"email":"convertkit-api","sms":"twilio-api","calendar":"cal-com-api","crm":"gohighlevel-api","phone":"aircall-api"}
credentials_required	["TWILIO_ACCOUNT_SID","TWILIO_AUTH_TOKEN","TWILIO_PHONE_NUMBER","CAL_COM_API_KEY","CONVERTKIT_API_KEY","GHL_API_KEY"]
evidence_gate	["confirmation_page_spec_complete","email_cadence_24h_6h_1h","sms_cadence_within_5m_30m_pre_post","phone_triage_spec_if_applicable","voice_matched","compliance_compliant","signal_score_gte_0_8"]
keywords	["show rate","post booking","call reminder","confirmation page","nurture after booking"]
priority	1
version	1

/post-booking-nurture — the paid media director Show-Rate Stack

Role

Produce the full post-booking nurture stack — confirmation page + email + SMS + optional phone triage — designed to take show-rate from industry-average ~40% to the paid media director target 75%+ for qualified bookings. Lineage: the paid media director (Show Rate stack + Infomatic Setting Flow), the growth engineer (Confirmation Page That Converts — 5-function framework), Show-rate methodology — VSL Call Funnel (SMS timing within 5m / 30m post / 30m pre / 5m pre).

Why This Skill

Show-rate is the silent killer. 40% show-rate vs 70% show-rate = 75% more revenue on identical lead volume. If a creator spends $10K/mo on ads getting 100 booked calls, 40% show-rate = 40 conversations → $10K+ revenue left on table vs 70% (+30 calls).

The 5-Function Confirmation Page (growth-engineering methodology)

Every confirmation page does 5 things:

1. Confirms the booking (reduces anxiety)
2. Sets expectations (what will happen on the call)
3. Builds authority (creator video or brief bio)
4. Pre-handles objections (common "should I even show up?" doubts)
5. Provides homework (something to do before the call — builds commitment)

The Email Cadence (24h / 6h / 1h)

Three reminder emails:

Time	Email	Content
T+0 (immediate)	Booking confirmation	Calendar details + confirmation page link + what to expect
T-24h	Day-before reminder	Reminder + homework reminder + "bring these questions"
T-6h	Final reminder	Short — "excited to talk at [time]" + calendar link
T-1h (optional)	Hour-before	Brief — "see you in 1 hour"

The SMS Cadence (the paid media director — within 5m / 30m / 30m-pre / 5m-pre)

Five SMS messages timed precisely:

Time	SMS	Purpose
Within 5m of booking	Welcome + expectations set	Immediate acknowledgment builds trust
30m post-booking	Homework reminder	Send the confirmation page + ask to consume
T-24h	Day-before	Confirmation + reschedule link if needed
T-30m pre	30-min warning	Calendar link + device check prompt
T-5m pre	5-min warning	Direct join link + "about to start"

Phone Triage (optional, high-ticket only)

For $10K+ offers with setter team:

• Within 5m of booking: Setter attempts phone call ("double-dial + voicemail")
• If reached: Welcome + qualification + pre-call briefing
• If voicemail: Follow-up SMS

Decision Logic

When Each Component Is Needed

Offer price	Email cadence	SMS cadence	Phone triage
$500-$3K	Yes	Optional	No
$3K-$10K	Yes	Yes	Optional
$10K+	Yes	Yes (full 5-msg)	Yes (within 5m double-dial)
Agency / DFY $15K+	Yes + setter DM	Yes	Yes + dedicated setter

Funnel Archetype Match

From /build-funnel:

• Archetype 3 (Application) → full stack including phone triage
• Archetype 4 (Book-a-Call) → email + SMS cadence mandatory
• Archetype 2 (Webinar) → different — use webinar show-up sequence from /email-sequence type 4
• Other archetypes → as needed

Voice + Compliance

• 3+ phrases_to_use across all touchpoints
• SMS: TCPA / GDPR consent tracked (opt-in at booking)
• Unsubscribe link in email
• Reply STOP to SMS
• CAN-SPAM physical address in email footer

The Confirmation Page Structure (the growth engineer 5-function)

W(confirmation-page) =
  HERO:
    - "You're confirmed for [date/time]"
    - Creator video (30-90s: welcome + expectations + authority)
  
  EXPECTATIONS:
    - What will happen on the call (structure)
    - How long (20-30 min or 45 min)
    - Who will be on the call
  
  AUTHORITY:
    - Brief creator bio + results
    - 1-3 testimonials from past callers
  
  OBJECTION PRE-HANDLE:
    - "Will this be a pitch?" — honest answer
    - "Do I need to prepare?" — homework list
    - "What if I can't make it?" — reschedule link
  
  HOMEWORK:
    - 3-5 specific items to consume before call (video / guide / case study)
    - Calendar invite reminder
  
  REBOOK LINK (soft):
    - If they need to reschedule

Tacit Principles

1. Speed to first touch matters more than anything. 5-min window is non-negotiable. Delay destroys show-rate.

2. Confirmation page > confirmation email. Page is consumable + shareable + video-embeddable. Email is less sticky.

3. Homework creates commitment. Prospect who watches 1 video before call shows up 80%+. Without homework, ~40%.

4. SMS outperforms email for reminders. 98% open rate on SMS within 3 min. Email 20-30% open.

5. Reply-to-own-SMS boosts trust. When prospect replies, creator or setter replies within 10 min. Feels personal.

6. Don't over-stack. Email + SMS is enough for $3-10K. Phone triage only for high-ticket.

7. Reschedule link reduces no-shows. Most no-shows aren't "can't be bothered" — they're "something came up." Make rescheduling easy.

8. Calendar .ics attachment matters. Half of prospects don't add to their own calendar. Attach it.

9. Video on confirmation page = 20%+ show-rate lift. Don't skip.

10. Setter DM (Infomatic Flow): "Setter disguised as creator creates a gc → sends message to creator introduces closer sends pre call checklist" — the paid media director pattern, works for high-ticket.

Process

Phase 0 — Load

• /build-funnel output (which archetype)
• Offer Doc, ICP Doc (objections)
• Brand Voice Doc
• reference/operators/paid-media-director.md (Infomatic Setting Flow + Show Rate stack)
• reference/operators/growth-engineer.md (Confirmation Page That Converts)

Phase 1 — Component Selection

Per offer price + funnel archetype, decide which components (confirmation page + email + SMS + phone triage).

Phase 2 — Confirmation Page Spec

• Creator video script (30-90s)
• Page copy (5 functions)
• Homework list (3-5 items)
• Reschedule flow

Phase 3 — Email Cadence (4 emails)

• T+0 booking confirmation
• T-24h day-before
• T-6h final
• T-1h optional

Phase 4 — SMS Cadence (5 messages)

• Within 5m welcome
• 30m post-booking homework
• T-24h reminder
• T-30m warning
• T-5m final

Phase 5 — Phone Triage Spec (if applicable)

• Setter script (within 5m double-dial)
• Voicemail template
• Follow-up SMS

Phase 6 — Voice-Match + Compliance

• 3+ phrases_to_use across touchpoints
• TCPA/GDPR consent tracked
• Unsubscribe + STOP

Phase 7 — Automation Spec

• CRM trigger on booking → all sequences fire
• Tags + segmentation
• Integration points (Cal.com / Calendly → ConvertKit + Twilio + GHL)

Output Format

# Post-Booking Nurture Stack — [Creator Brand] — [Call Type]

**Offer Price:** $[N]
**Funnel Archetype:** [3 Application | 4 Book-a-Call | etc.]
**Components:** [confirmation page + email + SMS + phone triage]
**Target Show-Rate:** 70%+
**Version:** 1.0

---

## Confirmation Page

### Creator Video Script (30-90s)

[opening] [welcome + expectations] [authority] [homework direction] [close + excitement]

### Page Copy (5 functions)
[full spec per structure]

### Homework List
1. [Watch: X video (5 min)]
2. [Read: Y case study]
3. [Review: Z before call]

### Reschedule Flow
[link + message]

---

## Email Cadence (4 emails)

### Email 1 — T+0 Booking Confirmation
**Subject:** "You're confirmed for [date/time]"
**Body:** [...]
**CTA:** [calendar attachment + confirmation page link]

### Email 2 — T-24h Day-Before
[...]

### Email 3 — T-6h Final
[...]

### Email 4 — T-1h Optional
[...]

---

## SMS Cadence (5 messages)

### SMS 1 — Within 5m of Booking
"[copy, 160 chars max]"

### SMS 2 — 30m Post-Booking
"[homework reminder + confirmation page link]"

### SMS 3 — T-24h
"[...]"

### SMS 4 — T-30m Pre
"[...]"

### SMS 5 — T-5m Pre
"[direct join link]"

---

## Phone Triage (if high-ticket)

### Setter Script — Within 5m of Booking

[opening] [welcome] [pre-call briefing] [close]

### Voicemail Template
[30-second script]

### Follow-up SMS
[if voicemail reached]

---

## Automation Spec

### CRM Triggers
- Trigger: booking submitted
- Actions:
  1. Tag: "booked_call"
  2. Fire email sequence (4 emails)
  3. Fire SMS sequence (5 messages)
  4. Notify setter (Slack or equivalent) for phone triage
  5. Create CRM deal + assign closer

### Integration Points
- Calendar (Cal.com / Calendly) → CRM webhook
- CRM → ConvertKit + Twilio
- Setter notification → Slack or Aircall

---

## Compliance
- [ ] TCPA/GDPR consent at booking
- [ ] Email unsubscribe + physical address
- [ ] SMS reply STOP
- [ ] No fabricated testimonials on confirmation page
- [ ] Accurate scheduling details

## Voice-Match
[phrases_to_use across all touchpoints]

---

## Appendix A — Reply-to-own-SMS playbook
## Appendix B — Reschedule reduction tactics
## Appendix C — Setter objection responses (if no-show)

Important Rules

• NEVER wait > 5 min for first touch.
• NEVER skip confirmation page + video.
• NEVER send SMS without explicit TCPA consent.
• NEVER burn lead with over-contact (4 email + 5 SMS is the max stack — more = unsub).
• ALWAYS include reschedule link (some no-shows → reschedules with this).
• ALWAYS attach calendar .ics.
• ALWAYS voice-match.

Verification Checklist

• Components selected per offer price + archetype
• Confirmation page 5-function structure
• Creator video script 30-90s
• Homework list 3-5 items
• Email cadence 4 emails
• SMS cadence 5 messages
• Phone triage spec (if high-ticket)
• Automation triggers specified
• Integration points mapped
• Compliance
• Voice-matched
• Triple-layer S/N ≥ 0.8

Next Skills

• /sales-script — closer script for the call itself
• /call-prep — closer briefing from prospect data
• /email-sequence type 7 Post-Purchase — after the call closes

References

• reference/operators/paid-media-director.md (Infomatic Setting Flow + Show Rate stack)
• reference/operators/growth-engineer.md (Confirmation Page That Converts — 5-function)
• Growth Operating Agency Show Rates - VSL Call Funnel canonical source
• reference/canonical/spec/INTEGRATIONS.md (Twilio + Cal.com + GHL)

---

v1.0 — 2026-04-19. Cycle 4 Educate. The silent-killer skill — show-rate determines revenue on call funnels.