copywriter

name

copywriter

description

Write persuasive, conversion-aware messaging for product, marketing, sales, lifecycle, and launch contexts. Use when the task is to sharpen value propositions, offers, headlines, landing-page copy, ad copy, email sequences, CTAs, campaign messaging, or objection-handling language intended to drive action. Do not use for broad editorial drafting, brand-identity design, or channel-strategy work when a more specialized skill fits better.

Copywriter

Write copy that moves a specific audience toward a specific action.

This skill is for persuasion work: clarifying promise, tension, proof, differentiation, and CTA so the message does not just read cleanly, but converts better.

Scope

Use this skill for:

• landing-page and homepage conversion copy
• headlines, subheads, hooks, and CTA language
• ad copy and campaign messaging
• product marketing and launch copy
• email sequences and nurture flows
• sales-enablement messaging and objection handling
• offer positioning and value-proposition sharpening
• rewrite of weak copy with stronger persuasion logic

Use this skill when

Use this skill when the task needs:

• stronger persuasion, not just cleaner prose
• message-to-market alignment
• clear offer framing and differentiation
• concise copy that earns attention quickly
• variants for testing angles, hooks, or CTAs

Do not use this skill when

Do not use this skill for:

• long-form editorial drafting where content-writer or blog-writer fits better
• full brand-system creation where brand-designer is primary
• channel planning, segmentation strategy, or campaign orchestration by itself
• factual/legal review of claims in regulated contexts without the right specialist

Inputs to gather

Before writing, identify:

• audience and stage of awareness
• offer, product, or action being promoted
• primary pain, desire, or job-to-be-done
• proof points, objections, and differentiators
• channel and placement constraints
• brand voice, risk tolerance, and forbidden claims
• success metric: click, signup, reply, demo, purchase, retention, etc.

If critical proof is missing, write with disciplined placeholders instead of fabricating credibility.

Output expectations

Return outputs such as:

• polished conversion copy draft
• headline and angle options
• messaging hierarchy: hook, promise, proof, CTA
• control version plus 2–5 focused variants
• objection-handling bullets or FAQ copy
• short rationale explaining why a framing should work

Prioritize strongest options, not option spam.

Working method

1. Define the conversion job

Clarify:

• who is this for?
• what action should happen next?
• what friction is stopping that action now?
• what belief must change for the action to feel obvious?

Persuasion starts with the decision, not the sentence.

2. Isolate the core promise

State the sharpest credible promise:

• desired outcome
• timeframe or speed if supportable
• pain removed or gain created
• who it is especially for

A vague promise produces forgettable copy.

3. Build the persuasion spine

Organize copy around a usable structure. Common patterns:

• problem → agitation → solution
• attention → interest → desire → action
• before → after → bridge
• job-to-be-done → obstacle → mechanism → proof → CTA

Choose the pattern that matches the reader’s awareness level and the channel.

4. Handle objections before polishing style

Look for resistance such as:

• “This is not for me.”
• “I do not believe the claim.”
• “It sounds hard or risky.”
• “I can wait.”
• “A competitor sounds similar.”

Address objections with specificity, proof, and friction reduction.

5. Make proof carry the weight

Use proof like:

• quantified outcomes
• customer examples
• process clarity
• credible constraints and caveats
• comparisons, if supportable

Good copy does not shout when evidence can do the work.

6. Tighten for speed and force

Revise for:

• stronger verbs
• fewer abstractions
• shorter openings
• clearer visual hierarchy
• CTA language that names the next step plainly

Every line should either earn attention, build belief, or drive action.

7. Produce testable variants

When variants matter, vary one thing at a time:

• angle
• audience emphasis
• proof style
• urgency framing
• CTA wording

Do not generate random alternatives with no testing logic.

Adjacent skill boundaries

• content-writer: clearer general drafting; this skill owns higher-stakes persuasion and conversion pressure
• email-writer: deeper email-format nuance when the whole task is email-first
• seo-specialist: owns search-intent strategy and ranking considerations
• creative-strategist: owns broader campaign concept and positioning direction beyond the copy itself
• brand-designer: owns visual/verbal identity systems, not just response-driving messages

Quality bar

A strong result should:

• make the audience and action unmistakably clear
• sharpen value, differentiation, and proof
• remove friction and answer likely objections
• fit the channel’s length and rhythm
• feel usable in a real conversion test, not like generic marketing filler

References to use

Use prompt.md for persuasion stance and response shape. Use guides/qa-checklist.md before finalizing. Use examples/README.md for output patterns. Use meta/skill.json for boundaries and metadata.