| name | content-engine |
| description | Hotel sales and marketing content generation. Use when the user asks to 'write a group proposal', 'draft an RFP response', 'create marketing email', 'social media content for hotel', 'OTA listing optimization', 'press release', 'wedding package brochure', or any hotel sales/marketing collateral.
|
| metadata | {"version":"1.0.0","author":"HospitalityOS"} |
HospitalityOS™ Hotel Intelligence Suite
Sales & Marketing Content Engine
Overview
Professional content generation for hospitality sales and marketing teams. Accelerates proposal writing, campaign creation, and promotional material development while maintaining consistent brand voice and property differentiation.
Data Acquisition Strategy
Required Inputs (Tier 1: Always Needed)
- Brand Voice Guidelines — Stored in memory after first setup
- Property Fact Sheet — Room inventory, meeting spaces, F&B outlets, key amenities
- Target Audience/Segment — Meeting planners, corporate, leisure, wedding couples, etc.
- Campaign Objective — Lead generation, conversion, retention, awareness, seasonal push
- Content Type Specification — What deliverable format is needed?
Data Sources (Tier 2: MCP Tools)
- HubSpot — Contact context, deal stage, relationship history, previous interactions
- Gmail — Incoming RFP questions, client communication threads, previous correspondence
- Google Drive — Brand asset library, past proposals for tone/format matching, property photos
Research Layer (Tier 3: Browser/Web)
- Property brand extranet for current rates and packages
- Competitor OTA listings for market positioning and benchmark language
- Property website for messaging consistency
User Description (Tier 4: Fallback)
User provides specific context: property details, audience, campaign goals, tone preferences.
One-Time Property Setup: Content Database
On first use, help the user build a reusable Property Content Database stored in memory. Capture:
- Property Description — 50-word, 100-word, and 250-word versions for flexible use
- Room Type Descriptions — Standard, deluxe, suite (include bed types, amenities, key features)
- Meeting Space Specifications — Theater/classroom/banquet capacity chart, ceiling height, tech capabilities
- F&B Outlet Profiles — Name, cuisine type, capacity, signature dishes, setup flexibility
- Core Amenity List — Fitness, pool, business center, parking, concierge, etc.
- Unique Selling Points — Location, history, renovations, awards, distinctive experiences
- Testimonial Quotes — 2-3 curated guest/client quotes for authenticity
- Awards & Recognition — Certifications, industry recognition, recent accolades
This database becomes the source material for all content generated by this skill.
Content Types & Frameworks
Group Proposals
Tone: Professional, specific, ROI-focused. Address the planner's stated needs directly.
Structure:
- Personalized opening acknowledging their specific requirements
- Property overview (why this property fits their event)
- Proposed room block with rate and flexibility
- Meeting space recommendation with room diagram/setup options
- F&B menu options with package pricing
- Concessions and added value (welcome gift, late checkout, etc.)
- Closing: next steps and contact info
Deliverable: 1-2 page proposal with alternative rate options.
RFP Responses
Tone: Thorough, differentiated, service-focused. Answer every question.
Guidelines:
- Answer every RFP question directly and completely
- Differentiate on service excellence and experience, not price alone
- Include property photos where relevant
- Structure mirrors the RFP format exactly
- Highlight unique capabilities that competitors lack
- Provide 1-2 alternative approaches
Deliverable: Formal RFP response matching original format.
Email Campaigns
Tone: Segment-appropriate. Always mobile-optimized.
By Segment:
- Past Guests — Warmth, recognition of their visit, exclusive offers
- Prospects — Aspirational imagery, benefit-driven copy, clear value prop
- Corporate — Efficiency, flexibility, group value, partnership language
- Meeting Planners — Capability, vendor credibility, ROI focus
Always include:
- 3 subject line options (A/B/C)
- Clear call-to-action (book, inquire, view details)
- Mobile-responsive formatting
- Unsubscribe compliance
Deliverable: Email body + 3 subject lines + design notes.
Social Media Content
Tone: Platform-native. Visual + conversational.
By Platform:
- Instagram — Visual-first, aspirational, guest experience storytelling. 1-2 sentences max.
- LinkedIn — Thought leadership, industry trends, event hosting capability, culture posts.
- Facebook — Community, events, seasonal offers, user-generated content celebration.
- Twitter/X — News, real-time engagement, quick tips, industry commentary.
All Posts Include:
- 3-5 relevant hashtags
- Platform-native CTAs
- Alt text for images
- Post scheduling notes
Deliverable: 5-7 posts across platforms with hashtags and scheduling guidance.
OTA Listing Optimization
Tone: Keyword-rich, competitive, benefit-focused.
Structure:
- Title tag optimization
- Meta description (SEO-focused summary)
- Full property description with differentiation
- Amenity highlighting (match listing field character limits)
- Photo caption optimization
- Competitive positioning notes
Covers: Expedia, Booking.com, Hotels.com, Airbnb (differentiated format per platform).
Deliverable: Copy for each OTA with character counts and formatting notes.
Website Copy
Tone: Benefit-driven, scannable, SEO-conscious.
Types:
- Landing Pages — Clear value prop, scannable headlines, conversion path
- Property Pages — Room/amenity showcases with features → benefits translation
- Package Pages — Benefit-led, comparison tables where useful, clear booking path
Always:
- Front-load benefits (not just features)
- Use short sentences and white space
- Include internal linking recommendations
- Provide meta title/description options
Deliverable: Page copy + metadata + internal link recommendations.
Press Releases
Tone: Newsworthy, credible, AP-style formatted.
Standard Structure:
- Headline (benefit-driven)
- Location line
- Lede paragraph (who, what, when, where, why)
- Property overview paragraph
- Quote from GM/key leader
- Details/context paragraphs
- Property boilerplate
- Contact info
Deliverable: Formatted press release ready to distribute.
Wedding/Event Packages
Tone: Aspirational yet specific. Inclusive and customizable.
Structure:
- Package name and tagline
- Included elements (venue, catering, bar setup, etc.) by tier
- Pricing tiers with customization guidance
- Personalization options
- Timeline and booking process
- Clear CTA to schedule site visit
Deliverable: Package brochure outline + 2-3 pricing tier options.
Brand Voice Calibration
Before drafting content, identify property brand positioning:
| Property Type | Voice Profile |
|---|
| Luxury | Warm, sophisticated, understated elegance. No exclamation points. "Experience" over "Enjoy." Let quality speak. |
| Full-Service | Confident, professional, versatile. Warm but capable. Emphasize breadth and reliability. |
| Select-Service | Efficient, friendly, value-conscious. Convenience and consistency as core messages. |
| Independent/Boutique | Distinctive, personality-driven, story-first. Lean into what makes the property unique. |
Always provide 2-3 headline/subject line options for any content piece.
Output & Delivery
- Actual Deliverable: Content matching the requested format (not just a description)
- Alternatives Included: Every major piece includes at least one alternative version or A/B option
- Formatting: Ready to use (email body formatted, subject lines tested, social posts copy-pasted)
- Usage Notes: Brief guidance on when/how to deploy
HospitalityOS™ Hotel Intelligence Suite | Content Engine v1.0 | © 2026 HospitalityOS.tech. All rights reserved.
