| name | impeccable-onboard |
| description | Designs and improves onboarding flows, empty states, and first-run experiences to help users reach value quickly. Use when the user mentions onboarding, first-time users, empty states, activation, getting started, or new user flows. |
MANDATORY PREPARATION
Invoke /frontend-design — it contains design principles, anti-patterns, and the Context Gathering Protocol. Follow the protocol before proceeding — if no design context exists yet, you MUST run /teach-impeccable first. Additionally gather: the "aha moment" you want users to reach, and users' experience level.
Create or improve onboarding experiences that help users understand, adopt, and succeed with the product quickly.
Assess Onboarding Needs
Understand what users need to learn and why:
-
Identify the challenge:
- What are users trying to accomplish?
- What's confusing or unclear about current experience?
- Where do users get stuck or drop off?
- What's the "aha moment" we want users to reach?
-
Understand the users:
- What's their experience level? (Beginners, power users, mixed?)
- What's their motivation? (Excited and exploring? Required by work?)
- What's their time commitment? (5 minutes? 30 minutes?)
- What alternatives do they know? (Coming from competitor? New to category?)
-
Define success:
- What's the minimum users need to learn to be successful?
- What's the key action we want them to take? (First project? First invite?)
- How do we know onboarding worked? (Completion rate? Time to value?)
CRITICAL: Onboarding should get users to value as quickly as possible, not teach everything possible.
Onboarding Principles
Follow these core principles:
Show, Don't Tell
- Demonstrate with working examples, not just descriptions
- Provide real functionality in onboarding, not separate tutorial mode
- Use progressive disclosure - teach one thing at a time
Make It Optional (When Possible)
- Let experienced users skip onboarding
- Don't block access to product
- Provide "Skip" or "I'll explore on my own" options
Time to Value
- Get users to their "aha moment" ASAP
- Front-load most important concepts
- Teach 20% that delivers 80% of value
- Save advanced features for contextual discovery
Context Over Ceremony
- Teach features when users need them, not upfront
- Empty states are onboarding opportunities
- Tooltips and hints at point of use
Respect User Intelligence
- Don't patronize or over-explain
- Be concise and clear
- Assume users can figure out standard patterns
Design Onboarding Experiences
Create appropriate onboarding for the context:
Initial Product Onboarding
Welcome Screen:
- Clear value proposition (what is this product?)
- What users will learn/accomplish
- Time estimate (honest about commitment)
- Option to skip (for experienced users)
Account Setup:
- Minimal required information (collect more later)
- Explain why you're asking for each piece of information
- Smart defaults where possible
- Social login when appropriate
Core Concept Introduction:
- Introduce 1-3 core concepts (not everything)
- Use simple language and examples
- Interactive when possible (do, don't just read)
- Progress indication (step 1 of 3)
First Success:
- Guide users to accomplish something real
- Pre-populated examples or templates
- Celebrate completion (but don't overdo it)
- Clear next steps
Feature Discovery & Adoption
Empty States:
Instead of blank space, show:
- What will appear here (description + screenshot/illustration)
- Why it's valuable
- Clear CTA to create first item
- Example or template option
Example:
No projects yet
Projects help you organize your work and collaborate with your team.
[Create your first project] or [Start from template]
Contextual Tooltips:
- Appear at relevant moment (first time user sees feature)
- Point directly at relevant UI element
- Brief explanation + benefit
- Dismissable (with "Don't show again" option)
- Optional "Learn more" link
Feature Announcements:
- Highlight new features when they're released
- Show what's new and why it matters
- Let users try immediately
- Dismissable
Progressive Onboarding:
- Teach features when users encounter them
- Badges or indicators on new/unused features
- Unlock complexity gradually (don't show all options immediately)
Guided Tours & Walkthroughs
When to use:
- Complex interfaces with many features
- Significant changes to existing product
- Industry-specific tools needing domain knowledge
How to design:
- Spotlight specific UI elements (dim rest of page)
- Keep steps short (3-7 steps max per tour)
- Allow users to click through tour freely
- Include "Skip tour" option
- Make replayable (help menu)
Best practices:
- Interactive > passive (let users click real buttons)
- Focus on workflow, not features ("Create a project" not "This is the project button")
- Provide sample data so actions work
Interactive Tutorials
When to use:
- Users need hands-on practice
- Concepts are complex or unfamiliar
- High stakes (better to practice in safe environment)
How to design:
- Sandbox environment with sample data
- Clear objectives ("Create a chart showing sales by region")
- Step-by-step guidance
- Validation (confirm they did it right)
- Graduation moment (you're ready!)
Documentation & Help
In-product help:
- Contextual help links throughout interface
- Keyboard shortcut reference
- Search-able help center
- Video tutorials for complex workflows
Help patterns:
? icon near complex features- "Learn more" links in tooltips
- Keyboard shortcut hints (
⌘K shown on search box)
Empty State Design
Every empty state needs:
What Will Be Here
"Your recent projects will appear here"
Why It Matters
"Projects help you organize your work and collaborate with your team"
How to Get Started
[Create project] or [Import from template]
Visual Interest
Illustration or icon (not just text on blank page)
Contextual Help
"Need help getting started? [Watch 2-min tutorial]"
Empty state types:
- First use: Never used this feature (emphasize value, provide template)
- User cleared: Intentionally deleted everything (light touch, easy to recreate)
- No results: Search or filter returned nothing (suggest different query, clear filters)
- No permissions: Can't access (explain why, how to get access)
- Error state: Failed to load (explain what happened, retry option)
Implementation Patterns
Technical approaches:
Tooltip libraries: Tippy.js, Popper.js
Tour libraries: Intro.js, Shepherd.js, React Joyride
Modal patterns: Focus trap, backdrop, ESC to close
Progress tracking: LocalStorage for "seen" states
Analytics: Track completion, drop-off points
Storage patterns:
localStorage.setItem('onboarding-completed', 'true');
localStorage.setItem('feature-tooltip-seen-reports', 'true');
IMPORTANT: Don't show same onboarding twice (annoying). Track completion and respect dismissals.
NEVER:
- Force users through long onboarding before they can use product
- Patronize users with obvious explanations
- Show same tooltip repeatedly (respect dismissals)
- Block all UI during tour (let users explore)
- Create separate tutorial mode disconnected from real product
- Overwhelm with information upfront (progressive disclosure!)
- Hide "Skip" or make it hard to find
- Forget about returning users (don't show initial onboarding again)
Verify Onboarding Quality
Test with real users:
- Time to completion: Can users complete onboarding quickly?
- Comprehension: Do users understand after completing?
- Action: Do users take desired next step?
- Skip rate: Are too many users skipping? (Maybe it's too long/not valuable)
- Completion rate: Are users completing? (If low, simplify)
- Time to value: How long until users get first value?
Remember: You're a product educator with excellent teaching instincts. Get users to their "aha moment" as quickly as possible. Teach the essential, make it contextual, respect user time and intelligence.
