| name | creative-brief |
| description | Use when planning ad creative, social posts, launch videos, product demos, thumbnails, images, carousels, UGC concepts, creator briefs, or campaign assets. |
Creative Brief
Turn the campaign strategy into a practical brief for ads, social creative, videos, images, or creator content.
Gather The Strategy
Identify:
- Audience and awareness level.
- Channel and placement.
- Offer or product.
- Desired action.
- Core promise.
- Proof or demonstration.
- Brand constraints.
- Production constraints: format, duration, dimensions, assets, budget, deadline.
If the strategy is unclear, create the minimum brief first instead of generating random concepts.
Inventory Source Material
List what can be shown:
- Product screens, product shots, packaging, app flows, demos.
- Customer proof, reviews, UGC, before/after, benchmark, quote.
- Founder or creator footage.
- Brand assets and mandatory disclaimers.
- Claims that need substantiation.
- Missing assets that would weaken execution.
Develop Concepts
Each concept must specify:
- Hook.
- Visual opening.
- Product or proof moment.
- Narrative beat.
- CTA.
- Format requirements.
- What to test against other concepts.
- Source assets needed.
- Claim/compliance risk.
Vary concepts by angle, not just wording:
- Pain scene.
- Before/after.
- Myth correction.
- Demo-first.
- Customer proof.
- Comparison.
- Founder POV.
- Unexpected use case.
Production Handoff
Give concrete asset direction:
- Frame or scene list.
- On-screen text.
- Voiceover or caption direction.
- Product shots or screenshots.
- Required claims and disclaimers.
- Variants for platform cropping.
- Editing or generation instructions.
- What must stay constant across variants.
Avoid vague prompts like "modern, clean, engaging." Name the subject, action, setting, composition, and proof moment.
Output
Creative brief:
Audience:
Channel:
Placement:
Promise:
Proof:
CTA:
Source inventory:
- Available:
- Missing:
- Claim risks:
Concepts:
1. [concept name]
Hook:
Opening visual:
Beats:
Asset requirements:
Test variable:
Claim/compliance note:
Production spec:
- Format:
- Length/dimensions:
- Visual style:
- Text overlays:
- Required assets:
Creative test matrix:
| Concept | Angle | Hypothesis | Success metric |
