| name | marketing-plan |
| description | Use when organizing marketing priorities, growth backlog, campaign calendar, budgets, weekly execution, channel focus, reporting, or quarterly planning. |
Marketing Plan
Turn scattered marketing ideas into a focused weekly plan with owners, priorities, metrics, and clear kill criteria.
Inventory The Work
Collect:
- Business target.
- Current channels and active campaigns.
- Budget, team capacity, and time horizon.
- Funnel bottleneck.
- Known customer segments.
- Measurement confidence.
- Ideas backlog.
- Fixed dates: launches, seasonal moments, renewals, events.
If the team lacks a target or measurement, make that the first operating task.
Sort The Backlog
Classify each idea:
- Revenue now.
- Learning.
- Audience building.
- Infrastructure.
- Retention.
- Brand credibility.
- Maintenance.
Score by impact, confidence, effort, time-to-feedback, and strategic fit. Keep a separate parking lot for ideas that sound good but do not match the current constraint.
Set The Weekly Rhythm
Define:
- Weekly focus.
- Work-in-progress limit.
- Channel owner.
- Campaign owner.
- Decision meeting agenda.
- Reporting metric.
- Learning log.
- Kill, continue, or pause criteria.
- Parking-lot review rule.
- Next review date.
Protect focus. A small team should not run every channel at once.
Output
Marketing operating read:
[one paragraph]
Current constraint:
[the bottleneck]
Focus limit:
[number and reason]
Priority board:
| Initiative | Type | Impact | Confidence | Effort | Owner | Next decision |
Next 30 days:
Week 1:
Week 2:
Week 3:
Week 4:
Metrics:
- Primary:
- Guardrails:
- Learning:
Decision log:
| Decision | Owner | Date | Evidence | Next review |
Parking lot:
- [idea] - [why later]
