| name | marketplace-saas-publish |
| description | End-to-end guide for publishing a SaaS offer on Microsoft AppSource/Azure Marketplace. Covers Partner Center setup, offer creation, technical integration, listing content, and certification. Based on Microsoft's Mastering the Marketplace curriculum. |
Marketplace SaaS Offer Publishing
When to Use
- User asks to create, publish, or configure a marketplace offer
- User asks about SaaS fulfillment API, landing pages, or webhooks
- User asks about Partner Center offer configuration
- User asks about marketplace certification or review process
Prerequisites Check
Before starting, verify:
✅ Partner Center account (verified, enrolled in Marketplace program)
✅ D-U-N-S number (verified)
✅ Payout profile configured (bank account + W-8BEN-E)
✅ Azure subscription (for SaaS Accelerator deployment)
✅ Product ready for listing
IPAI Status:
- Partner Center: Authorized (MPN 7097326)
- D-U-N-S: 719209694
- Payout: NOT YET CONFIGURED — must do before publishing
Step 1: Create Offer in Partner Center
Partner Center → Marketplace offers → + New offer
→ Select: "Software as a Service (SaaS)"
→ Offer ID: "pulser-for-odoo" (cannot change after creation)
→ Offer alias: "Pulser for Odoo"
→ Create
Step 2: Offer Setup
Properties
- Categories: select up to 2 primary + 2 subcategories
- Recommended: "Business Applications" → "ERP" and "AI + Machine Learning" → "AI Solutions"
- Industries: select relevant (Financial Services, Professional Services, Media)
Offer Listing
- Name: Pulser for Odoo
- Search summary (100 chars max): AI-powered operations platform for Odoo CE — finance, projects, compliance
- Description (3000 chars): Use marketplace HTML formatting
- Privacy policy URL: https://insightpulseai.com/privacy
- Support URL: https://insightpulseai.com/support
- Screenshots: 5 required (1280x720 or 1920x1080)
- Videos: optional but recommended (YouTube or Vimeo link)
Pricing and Availability
- Markets: Select countries (start with Philippines, expand later)
- Pricing model: Flat rate per user/month
- Plans: Create Starter ($29), Growth ($49), Scale ($39)
- Free trial: Enable 14-day free trial
Technical Configuration
Legal
- Use Microsoft Standard Contract: YES (simplest — no custom EULA needed)
- Amendment: optional, add if needed
Step 3: Technical Integration
SaaS Fulfillment API v2
Microsoft requires your app to implement these webhook endpoints:
POST /api/marketplace/webhook
Actions to handle:
├── Subscribe → provision new tenant
├── Unsubscribe → decommission tenant
├── Suspend → pause access
├── Reinstate → resume access
├── ChangePlan → upgrade/downgrade
└── ChangeQuantity → adjust seat count
Landing Page Flow
Customer clicks "Get it now" on AppSource
→ Microsoft redirects to YOUR landing page with marketplace token
→ Your page calls Marketplace API to resolve the token
→ Shows: "Welcome! Setting up your Pulser instance"
→ You provision their Odoo instance (manual initially, automate later)
→ Activate subscription via Marketplace API
→ Customer gets access
Shortcut: SaaS Accelerator
Instead of building from scratch, deploy Microsoft's pre-built solution:
github.com/Azure/Commercial-Marketplace-SaaS-Accelerator
One-click deploy to Azure. Provides landing page + webhook + admin portal.
Step 4: Certification Submission
Pre-submission checklist
Submit
Partner Center → Offer overview → Review and publish → Publish
Review timeline
- Automated validation: minutes
- Certification review: 5-10 business days
- If issues found: fix and resubmit (adds 3-5 days)
Step 5: Post-Publication
Reference
- Mastering the Marketplace: github.com/microsoft/Mastering-the-Marketplace
- SaaS Accelerator: github.com/Azure/Commercial-Marketplace-SaaS-Accelerator
- SaaS Fulfillment API v2: learn.microsoft.com/en-us/partner-center/marketplace-offers/partner-center-portal/pc-saas-fulfillment-api-v2
- Azure Skills: github.com/microsoft/azure-skills
