Build competitive battle cards with side-by-side feature comparisons, pricing intel, win/loss patterns, objection responses, and sales talk tracks. Use this skill whenever the user mentions battle cards, competitive positioning, "how do we compare to X", competitor analysis for sales, win themes, competitive differentiation, or needs ammunition against a specific competitor. Also trigger when a rep asks "what do I say when a prospect brings up [competitor]".
Build and refine ideal customer profiles (ICPs) and buyer personas with pain points, motivations, and messaging guidance. Use this skill whenever someone needs to define their target buyer, create buyer personas, refine their ICP, understand a specific buyer type, says "who should we be selling to", "build a buyer persona for [role]", "define our ICP", "what does a [title] care about", or when developing messaging for a specific audience. Also trigger when someone mentions ideal customer profile, buyer journey, persona development, customer segmentation, or target market definition.
Bridge between marketing campaigns and field-ready sales materials — translate launches, campaigns, and messaging into talk tracks, email templates, and discovery angles that reps can actually use. Use this skill whenever marketing launches a campaign and sales needs to know how to leverage it, when there's a product launch and reps need positioning materials, when a rep says "marketing just launched X — how do I use this?", "what's the messaging for [campaign]?", or when aligning sales and marketing on go-to-market motions. Also trigger when someone mentions sales-marketing alignment, campaign enablement, field readiness, or launch readiness.
Self-healing content monitoring system that tracks freshness of all enablement assets, detects when content is stale, and triggers updates automatically. Use this skill whenever checking if enablement content is current, when a product change happens and assets need updating, when competitive landscape shifts, or when win rates drop (which may signal stale playbooks). Also trigger proactively when any enablement asset is older than 30 days, when a competitor makes news, when pricing changes, or when the user says "is our content up to date", "what needs refreshing", "we just launched a new feature", or "competitor just announced X". This is the self-healing engine that Matthew describes — content that knows when it's decaying.
Qualify sales deals using MEDDIC, BANT, SPICED, or CHAMP frameworks with structured scoring and gap analysis. Use this skill whenever a rep needs to qualify a deal, assess deal health, decide whether to invest more time in an opportunity, says "should I pursue this deal", "qualify this opportunity", "MEDDIC score", "BANT check", or asks about deal qualification criteria. Also trigger when a manager reviews pipeline quality or when someone mentions deal scoring, opportunity assessment, or go/no-go decisions.
Run structured discovery calls using SPIN, Sandler, or Challenger frameworks with tailored question sets and call guides. Use this skill whenever a rep needs help preparing discovery questions, is about to do a first call with a new prospect, wants a discovery call template, says "what questions should I ask", "help me prepare for a discovery call", "I need a call guide", or is working on improving their discovery process. Also trigger when someone mentions SPIN selling, Sandler, Challenger, or gap selling in a sales context.
Create upsell, cross-sell, and renewal playbooks for existing customers — identify expansion signals, build business cases, and run expansion conversations. Use this skill whenever a CS or sales team wants to grow existing accounts, identify upsell opportunities, prepare for renewal conversations, build expansion strategies, or says "how do I upsell [customer]", "renewal strategy", "cross-sell opportunity", "expand this account", or "net revenue retention". Also trigger when someone mentions land-and-expand, account expansion, customer growth, or NRR.
Persistent intelligence layer that accumulates deal knowledge, competitive intel, product context, and team patterns over time — making every other skill smarter with use. This skill should ALWAYS be checked at the start of any GTM-related task. It reads from and writes to a structured knowledge base so that insights from one conversation carry into the next. Use this skill on every interaction that involves sales, marketing, CS, partnerships, or RevOps context. Also trigger proactively when the user shares deal outcomes, competitive intel, product updates, rep feedback, or customer insights — capture it even if they didn't ask you to.