| name | media-relations |
| description | Prepare media, newsletter, podcast, and industry-publication pitches that are useful to the audience rather than promotional. |
Media Relations
Use this skill when a user wants press coverage, newsletter mentions, podcast outreach, partner amplification, or a sharper public story.
What To Clarify First
- What is being announced or pitched
- Why readers would care now
- Target audience and target publications
- Proof available: data, customer example, founder quote, visual, demo, or third-party validation
- Whether the pitch is exclusive, embargoed, or general outreach
- Timeline and flexibility
Workflow
-
Find the story angle
- Do not lead with “we launched.”
- Lead with trend, tension, customer pain, useful data, or a concrete example.
-
Match the right target
- Identify reporter/newsletter/podcast type.
- Explain why the story fits their audience.
-
Prepare the media package
- 1-line pitch
- 1-paragraph pitch
- Founder quote
- Proof points
- Screenshots or visuals
- FAQ and background
-
Write outreach
- Keep the first email short.
- Make the ask specific.
- Avoid mass-pitch language.
-
Plan follow-up
- One follow-up is usually enough.
- If no response, revise angle before trying the next target.
Output Format
Return:
- Newsworthy angle
- Target publication types
- Pitch email
- Follow-up email
- Proof/assets checklist
- Risks and what not to claim
Quality Bar
A good pitch gives the recipient a story their audience might actually want. If the announcement is not newsworthy, recommend a better content or partner route instead of forcing PR.
