Deduplicate Podium contacts in production and survive the data-quality failures — phone-format inconsistency producing four contacts for one phone, merge-api ordering that silently discards the richer record, opt-out flags lost on merge re-enabling marketing on an opted-out person, soft-delete confusion, cross-location duplicate blind spots, and simultaneous-merge race conditions. Use when you build a Podium dedup pipeline, scan and detect duplicate clusters, normalize phones to e164 form across an entire contact corpus, preserve opt-out state through merges, or validate cross-location duplicate resolution. Trigger with "podium contact dedup", "podium phone normalization", "podium e164", "podium duplicate contacts", "podium merge contacts", "podium opt-out preservation", "podium cross-location dedup".
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Deduplicate Podium contacts in production and survive the data-quality failures — phone-format inconsistency producing four contacts for one phone, merge-api ordering that silently discards the richer record, opt-out flags lost on merge re-enabling marketing on an opted-out person, soft-delete confusion, cross-location duplicate blind spots, and simultaneous-merge race conditions. Use when you build a Podium dedup pipeline, scan and detect duplicate clusters, normalize phones to e164 form across an entire contact corpus, preserve opt-out state through merges, or validate cross-location duplicate resolution. Trigger with "podium contact dedup", "podium phone normalization", "podium e164", "podium duplicate contacts", "podium merge contacts", "podium opt-out preservation", "podium cross-location dedup".
Deduplicate Podium contacts in production and operate the dedup pipeline at scale. This is not a one-shot cleanup script — it is the data-quality layer your integration runs continuously to keep the contact corpus sane while messages, calls, webchats, and reviews keep mutating it. Run it once and Sydney's "0412 345 678" walk-in stops creating a fifth contact next to the four that already exist as +61 412 345 678, (04) 1234-5678, +61412345678, and 0412345678.
The six production failures this skill prevents:
Phone format inconsistency — +61 412 345 678, 0412 345 678, (04) 1234-5678, +61412345678 are all the same phone but produce four contacts. Operators paste numbers from a CRM, a phone screen, a written form, and a stored fragment; Podium dedups on exact string match, so all four survive and the next caller appears as a fifth.
Merge API ordering loses fields — Podium's merge endpoint takes a primary and a duplicate; whichever you pick as primary keeps its own fields, the other's fields are discarded. Pick the wrong record (newer but emptier) as primary and the older, richer record's name, tags, and conversation links vanish silently.
Opt-out flag lost on merge — duplicate had marketing_opt_out=true, primary had marketing_opt_out=false; naive merge keeps primary's flag and re-enables marketing on a person who explicitly opted out. This is a compliance incident (TCPA, GDPR Article 21, ACMA Spam Act) and a trust incident — the customer opted out, you marketed at them anyway.
Soft-delete vs hard-delete semantic confusion — Podium's DELETE /contacts/{uid} is reversible; the record is hidden, not destroyed. Treat it as terminal and you ship a "contact reappeared after we deleted them" support ticket every time an admin restores a contact via the UI. Hard-delete (purge) is a separate, irreversible endpoint with different scopes.
Duplicate detection across locations — same phone calls Sydney AND Burleigh Heads, two contacts created (one per location), per-location dedup misses it entirely. Cross-location dedup needs a separate routine keyed by phone_natural_key across the union of contacts in every location_uid, not just within one.
Merge conflicts on simultaneous edits — two operators (or one operator + one automated job) merge overlapping clusters at the same time; the second merge's may have already been merged into another record, the API silently merges into a now-stale target, and one operator's intent is dropped without surfacing the conflict.
primary
Prerequisites
Python 3.10+ with the phonenumbers library (pip install phonenumbers)
A working podium-auth integration (this skill calls Podium with an authenticated client)
Read scope: contacts.read. Write scope: contacts.write. (contacts.delete only if hard-purge is in scope.)
A local SQLite database for the natural-key index and merge state file (default ./podium-dedup.sqlite)
A default region for E.164 parsing (AU for Australian deployments, US for US — set per-tenant)
Instructions
Build in this order. Each section neutralizes one production failure mode.
1. E.164 normalization with natural-key emission (neutralizes phone-format inconsistency)
Every contact's phone is parsed by the phonenumbers library into E.164 form, then hashed into a stable "natural key" suitable for an index lookup. Same human-readable phone → same key, regardless of formatting input.
import phonenumbers
from phonenumbers import NumberParseException
defnormalize_phone(raw: str, default_region: str = "AU") -> dict:
"""Return {e164, national, country, natural_key, valid} for any input format."""try:
parsed = phonenumbers.parse(raw, default_region)
except NumberParseException as e:
return {"valid": False, "reason": f"parse_failed: {e}"}
ifnot phonenumbers.is_valid_number(parsed):
return {"valid": False, "reason": "not_a_valid_number"}
e164 = phonenumbers.format_number(parsed, phonenumbers.PhoneNumberFormat.E164)
national = phonenumbers.format_number(parsed, phonenumbers.PhoneNumberFormat.NATIONAL)
return {
"valid": True,
"e164": e164, # +61412345678"national": national, # 0412 345 678"country": phonenumbers.region_code_for_number(parsed),
"natural_key": e164, # the E.164 IS the natural key — no further hashing needed
}
The natural key is the E.164 string itself. Hashing it adds nothing — E.164 is already canonical and bounded in length. Use the E.164 directly as the SQLite primary key on the natural-key index.
2. SQLite-backed natural-key index (neutralizes O(N²) duplicate scans)
A naive dedup scans every pair of contacts — O(N²) on a 50k-contact corpus is hours. Instead, build a (natural_key → [contact_uid, ...]) index in SQLite once, then duplicate detection is O(N) over the index.
CREATE TABLE IF NOTEXISTS contact_index (
contact_uid TEXT PRIMARY KEY,
location_uid TEXT NOT NULL,
natural_key TEXT NOT NULL, -- E.164
raw_phone TEXT,
name TEXT,
field_count INTEGERNOT NULLDEFAULT0,
marketing_opt_out INTEGERNOT NULLDEFAULT0,
sms_opt_out INTEGERNOT NULLDEFAULT0,
email_opt_out INTEGERNOT NULLDEFAULT0,
deleted_at_podium TEXT, -- ISO8601, NULL if live
updated_at_podium TEXT NOT NULL,
indexed_at TEXT NOT NULL
);
CREATE INDEX IF NOTEXISTS idx_natural_key ON contact_index(natural_key);
CREATE INDEX IF NOTEXISTS idx_natural_key_per_location ON contact_index(natural_key, location_uid);
The field_count column is precomputed at index time so the merge orchestrator picks the richer record as primary without re-fetching every record.
3. Duplicate detection with confidence scoring (neutralizes blind merges)
A cluster is a set of contacts sharing the same natural_key. Within a cluster, each pair gets a confidence score in [0.0, 1.0]:
Factor
Weight
Same E.164 (always true within a cluster)
0.60 — required floor
Same name (case-insensitive, normalized)
+0.20
Same email
+0.15
Overlapping tags
+0.05
Only clusters with all pairwise scores >= 0.80 auto-merge by default. Lower-scored clusters surface for human review.
defcluster_confidence(a: dict, b: dict) -> float:
score = 0.60# same natural_key by constructionif a.get("name") and a["name"].strip().lower() == (b.get("name") or"").strip().lower():
score += 0.20if a.get("email") and a["email"].strip().lower() == (b.get("email") or"").strip().lower():
score += 0.15
a_tags, b_tags = set(a.get("tags") or []), set(b.get("tags") or [])
if a_tags & b_tags:
score += 0.05returnround(min(score, 1.0), 4)
4. Merge orchestrator with primary selection (neutralizes lost richer record)
For each auto-mergeable cluster, pick the primary by this deterministic rule, in order:
Most fields populated (highest field_count) — the richer record wins.
Most recently updated (updated_at_podium) — break ties toward fresher state.
Every other contact in the cluster is a duplicate to be merged INTO the primary. Never trust caller-supplied ordering — always compute primary inside the orchestrator.
defselect_primary(cluster: list[dict]) -> dict:
returnmax(
cluster,
key=lambda c: (c["field_count"], c["updated_at_podium"], -ord_key(c["contact_uid"]))
)
deford_key(uid: str) -> int:
# Stable, deterministic tiebreak — lower uid sorts firstreturnsum(ord(c) for c in uid)
5. Opt-out preservation by union (neutralizes compliance re-enable)
The strongest setting wins, always. If any record in the cluster has marketing_opt_out=true, the merged record has marketing_opt_out=true. Same for sms_opt_out and email_opt_out. This rule is non-negotiable and is the reason every cluster's opt-out state is computed BEFORE the merge API call, then forced via PATCH /contacts/{primary_uid} immediately after the merge completes.
defunion_opt_outs(cluster: list[dict]) -> dict:
return {
"marketing_opt_out": any(c.get("marketing_opt_out") for c in cluster),
"sms_opt_out": any(c.get("sms_opt_out") for c in cluster),
"email_opt_out": any(c.get("email_opt_out") for c in cluster),
}
The merge-then-patch sequence:
Compute opt_outs = union_opt_outs(cluster) BEFORE any API call.
Call Podium merge API: POST /contacts/{primary_uid}/merge with {"duplicate_uids": [...]}.
Immediately PATCH /contacts/{primary_uid} with opt_outs to overwrite whatever Podium's merge left there.
Do not rely on Podium's merge to preserve opt-outs. The PATCH is the canonical source of truth for the final state.
6. Soft-delete vs hard-delete handling (neutralizes "contact reappeared")
Podium's DELETE /contacts/{uid} is soft delete — the record sets deleted_at and disappears from default list endpoints but remains restorable via the Podium UI. Treat it as a state change, not a destruction.
The dedup pipeline never hard-deletes. It always:
Calls POST /contacts/{primary_uid}/merge — Podium soft-deletes the duplicates and links their conversation history to the primary.
Records the operation in the local audit log with operation=merge, soft_delete=true, restorable=true.
If a human admin restores a soft-deleted duplicate via the Podium UI, the next dedup run sees it again and re-merges it. This is by design — the audit log surfaces the loop so a human can decide whether the restore was intentional.
Hard-delete (/contacts/{uid}?hard=true — separate scope, separate endpoint) is reserved for compliance erasure requests (GDPR right-to-be-forgotten, CCPA delete request) and runs through a different skill, not this one.
7. Cross-location dedup (neutralizes the Sydney + Burleigh Heads case)
Per-location dedup misses the case where the same phone exists as two separate contacts in two different locations. The cross-location scan runs after per-location dedup completes:
defcross_location_clusters(db) -> list[list[dict]]:
"""Return clusters of contacts sharing a natural_key across DIFFERENT location_uids."""
rows = db.execute("""
SELECT natural_key, contact_uid, location_uid, field_count, updated_at_podium
FROM contact_index
WHERE deleted_at_podium IS NULL
GROUP BY natural_key
HAVING COUNT(DISTINCT location_uid) > 1
""").fetchall()
# ... assemble per-key cluster
Cross-location merges have a different policy: by default they DO NOT auto-merge, because a person may legitimately be a customer of two separate franchises. They surface for human review with both location names attached. The auto-merge threshold can be raised per-deployment when the operator confirms locations represent the same business entity (e.g., two co-located retail floors).
8. Idempotent merge with state file (neutralizes mid-run crash)
Every cluster operation is recorded in merge_state BEFORE the API call and confirmed AFTER. A crash mid-merge leaves a pending row; the next run sees it, queries Podium for the current state of the primary, and either confirms done or retries.
CREATE TABLE IF NOTEXISTS merge_state (
cluster_id TEXT PRIMARY KEY, -- hash of sorted contact_uids
natural_key TEXT NOT NULL,
primary_uid TEXT NOT NULL,
duplicate_uids TEXT NOT NULL, -- JSON array
status TEXT NOT NULL, -- pending | merging | merged | patched | failed
attempts INTEGERNOT NULLDEFAULT0,
last_error TEXT,
started_at TEXT NOT NULL,
completed_at TEXT
);
State transitions: pending → merging → merged → patched. Only patched is terminal-success. A run resumes from any non-terminal state by re-checking the primary in Podium.
9. Conflict detection on simultaneous edits (neutralizes the race)
Before each merge API call, the orchestrator re-fetches each duplicate and verifies updated_at_podium matches the indexed value. If a duplicate has been updated since the index was built (another operator merged it into a different record, an admin edited it, an inbound message arrived), the orchestrator:
Aborts the merge for this cluster.
Logs conflict_detected to the audit log with the stale indexed_updated_at vs the current live_updated_at.
Marks the cluster re_index_required — the next run rebuilds the index for this natural_key and re-evaluates.
This is fail-stop, not fail-silent. A simultaneous-merge race surfaces in the audit log, not in the customer's marketing inbox.
Error Handling
Troubleshoot failures using the table below — each row maps a wire-level symptom to the root cause and the action. For deeper debug, the audit-log.jsonl records every cluster's pre- and post-merge state, and the merge_state SQLite table is the resumable source of truth for any in-flight operation.
HTTP Status
Podium Error
Root Cause
Action
400 Bad Request
invalid_duplicate_uid
A duplicate_uid does not exist or already soft-deleted
Re-fetch and re-evaluate cluster — duplicate may have been merged elsewhere
404 Not Found
contact_not_found
Primary uid no longer exists (hard-deleted between index and merge)
Skip cluster; the data is gone, no recovery needed
409 Conflict
merge_in_progress
Another merge is already operating on one of these contacts
Wait with exponential backoff; another orchestrator instance is mid-merge
422 Unprocessable
cross_location_merge_blocked
Primary and duplicate are in different location_uids and tenant policy forbids
Build the natural-key index and find duplicate clusters
# 1. Pull all contacts from a location and populate the SQLite index
python3 scripts/find_duplicates.py \
--location-uid loc_abc123 \
--db ./podium-dedup.sqlite \
--token-env PODIUM_ACCESS_TOKEN \
--output json
# Output: clusters of length >= 2, each with confidence score and suggested primary
Dry-run prints the planned operation — primary_uid, duplicate_uids, opt_out_union, and the exact API calls that would fire — without contacting Podium.
