seo-wp-strategy

name	seo-wp-strategy
description	Content strategy generator for WordPress bloggers. Creates editorial calendars, topic cluster plans, content gap analysis, and growth roadmaps based on existing WordPress content audit. Use when user says "content strategy", "editorial calendar", "blog strategy", "topic clusters", "content plan", or "que publier".
user-invokable	true
argument-hint	<wordpress-url> [--user username] [--password app-password]
license	MIT
metadata	{"author":"Abderrahim KHALID (MEDIA BUYING ACADEMY)","version":"1.0.0","category":"seo"}

WordPress Blog Content Strategy

Invocation

/seo-wp-strategy <url>

Prerequisites

Same as seo-wordpress: WordPress site with REST API + Application Password.

Workflow

Phase 1: Content Inventory

Run the WordPress audit first:

python scripts/wordpress_api.py <url> --user <user> --password <pass> --command seo-audit --json
python scripts/wp_content_analyzer.py <url> --user <user> --password <pass> --command full --json

Collect:

• All posts with word counts, dates, categories, tags
• Topic clusters from categories
• Content freshness data
• Internal linking health
• E-E-A-T signals

Phase 2: Gap Analysis

Based on the content inventory, identify:

1. Thin clusters: Categories with < 5 articles
2. Missing pillar content: Clusters without a 3000+ word cornerstone article
3. Orphan content: Articles not linked to/from other content
4. Stale content: Articles not updated in 12+ months
5. Missing formats: No how-to guides, listicles, case studies, comparisons
6. Keyword gaps: Topics mentioned but not covered in dedicated articles

Phase 3: Competitor Quick-Scan

If user provides competitor URLs:

• Compare post volume per category
• Identify topics competitors cover that user doesn't
• Note content formats competitors use

Phase 4: Strategy Generation

Topic Cluster Architecture

For each existing category, propose:

• Pillar article (3000+ words, comprehensive guide)
• Cluster articles (1500+ words each, specific subtopics)
• Supporting content (listicles, how-tos, FAQs)
• Internal linking plan (hub-and-spoke model)

Editorial Calendar

Generate a 12-week content calendar with REAL data:

Rules for calendar generation:

1. Calculate real start dates from today's date (e.g., Week 1 = next Monday)
2. Generate REAL article titles based on cluster analysis and SERP research
3. Assign REAL categories from the WordPress site
4. Include target keywords for each article
5. Estimate writing time (pillar: 8-12h, cluster: 4-6h, supporting: 2-3h)

Example output format (with real data):

Week	Start Date	Article Title	Type	Category	Target Keyword	Words	Est. Time	Priority
1	2026-04-29	Guide Complet du SEO WordPress en 2026	Pillar	SEO	seo wordpress	3000+	10h	Critical
2	2026-05-06	Comment Installer Yoast SEO Etape par Etape	How-to	SEO	installer yoast seo	1500+	5h	High
3	2026-05-13	10 Plugins WordPress Indispensables pour le SEO	Listicle	SEO	plugins seo wordpress	1500+	4h	High
4	2026-05-20	Yoast vs RankMath : Quel Plugin SEO Choisir ?	Comparison	SEO	yoast vs rankmath	1500+	5h	Medium

Dependencies: Pillar articles MUST be published before their cluster articles.

Priority rules:

• Week 1-4: Fix critical issues (update stale pillar content, add missing meta) + publish first pillar
• Week 5-8: Strengthen weak clusters (new cluster articles around the pillar)
• Week 9-12: Expand into new topic areas, second pillar

After generating calendar, suggest:

• /seo-outline-article <keyword> for each article in the calendar
• /seo-write-article <keyword> to start writing

Content Types Mix

Recommend a healthy content mix:

Type	Percentage	Purpose
Pillar/Guide	15%	Authority building, SEO cornerstone
How-to	25%	Search intent capture, experience signals
Listicle	20%	Engagement, shareability
Case study	15%	E-E-A-T experience, trust
Opinion/Analysis	10%	Expertise signals, thought leadership
Comparison	10%	Commercial intent, decision stage
News/Update	5%	Freshness signals

Update Plan

For existing content:

1. Articles > 12 months old: refresh data, update examples, add new sections
2. Articles < 1500 words: expand with more detail, examples, images
3. Articles with 0 internal links: add 3-5 relevant links
4. Articles without images: add 2-3 relevant images with alt text

Output Format

Blog Strategy Report

Current State Summary

• Total articles: X
• Average word count: X
• Topic clusters: X (X healthy, X weak)
• Content freshness score: X%
• Internal linking score: X%

Top 5 Quick Wins

1. [Specific action on specific post]
2. ...

12-Week Editorial Calendar

[Table format]

Topic Cluster Plan

[Visual cluster map per category]

Content Update Queue

[Prioritized list of existing articles to update]

Growth Projections

Based on consistent publishing (2 articles/week):

• Month 1: Foundation (update existing, fill gaps)
• Month 2-3: Cluster building (strengthen 2-3 main topics)
• Month 4-6: Authority (pillar content, link building readiness)

Cross-Skill Integration

• Use /seo-cluster <keyword> to validate topic cluster with SERP data
• Use /seo-content <url> to deep-dive specific articles before updating
• Use /seo-geo <url> to optimize for AI search citations
• Use /seo-schema <url> to add BlogPosting schema

Error Handling

Scenario	Action
< 5 posts on site	Focus on initial content plan rather than gap analysis
No categories used	Recommend taxonomy setup before content strategy
All content stale	Prioritize update plan over new content
No SEO plugin	Include plugin setup as Week 0 prerequisite