Raise design quality and interface feel through craft methodology (noticing, range vs depth, facets, live tuning), execution values (shadows, spacing, radii, alignment, motion, type), and Linear-style quality rituals/triage. Use to critique or polish UI,…
Build, govern, and scale a design system — tokens, theming/multi-brand, governance, adoption as a measured product, DS-as-AI-context, icon systems. Use for creating or auditing a design system or icon set, token taxonomies, adoption planning, or wiring a DS…
Build distinctive, production-grade web UI — components, pages, apps — with a bold committed aesthetic, avoiding generic AI slop. Use when generating or building frontend interfaces. Craft rules/motion values → web-design (web-animation-design); restrained…
Win org buy-in for design via business-case framing. Use when pitches stall, PMs push back, manager relationships need repair, or at review/promo time. Your own reports → people-management; product decision quality → product-decision-making; pitch craft →…
Apply Apple's eight design principles — purpose, agency, responsibility, familiarity, flexibility, simplicity, craft, delight — to guide and critique design decisions. Use when making high-level design choices, evaluating whether a feature is well-designed,…
Run a team of direct reports — 1:1s with reports, trust, feedback, career growth, hiring/firing, team comms. Use when new to managing, handling an underperformer, running career conversations or skip-levels. Influence up/sideways, your own promotion, and 1:1s…
Make product decisions with data, design judgment, and user-problem clarity. Use when deciding whether to build a feature, interpreting metrics, reviewing a product proposal, distinguishing optimization from new-behavior bets, or choosing who should own a…
Designs and writes user onboarding — empty states, first-run flows, signup-step cutting, setup wizards, lifecycle emails — selling the better user, not the product. Use when shaping what new users see first, writing onboarding or welcome copy, or handling…