content-repurpose

name	content-repurpose
description	Turn any transcript into social media posts
version	1.0.0
author	KOINO Capital
license	MIT
tags	["content","social-media","repurpose","linkedin","twitter","instagram","marketing"]

Content Repurposer

Turn any transcript, podcast, video, meeting, or long-form content into platform-optimized social media posts. Get a LinkedIn post, Twitter/X thread, and Instagram caption from a single piece of source content.

Usage

Provide one of the following:

• Transcript text (paste directly)
• Key talking points (bullet list of the main ideas)
• Article or blog post (paste the text)

Also provide (optional but improves output):

Field	Example
Author/Speaker Name	"Jordan Hayes"
Target Audience	"B2B SaaS founders, Series A-B"
Brand Voice	"Direct, no-BS, uses metaphors from sports"
Primary CTA	"DM me 'AUDIT' for a free workflow review"
Topics to Emphasize	"Hiring mistakes, cash burn, founder mindset"

---

Step 1: Extract Core Value

Analyze the source material and extract:

1. Main Thesis (1 sentence): What is the single biggest idea?
2. Key Insights (3-5 bullets): What would someone screenshot or share?
3. Contrarian Take (1 sentence): What goes against conventional wisdom?
4. Quotable Lines (2-3): Exact phrases that are punchy, memorable, or emotional
5. Story/Example (1): The most compelling anecdote or case study mentioned
6. Data Points (any): Specific numbers, percentages, or results mentioned

---

Step 2: Generate LinkedIn Post

Format: Single post, 150-250 words

Structure:

[Hook line -- pattern interrupt, bold claim, or surprising stat]

[Blank line]

[2-3 sentence setup: context or story that pulls them in]

[Core insight delivered in 3-5 short paragraphs or a numbered list.
Each paragraph is 1-2 sentences MAX. White space is your friend.]

[Personal reflection or lesson learned -- 1-2 sentences that add
authenticity]

[CTA: question that invites comments, or a specific action]

[3-5 relevant hashtags]

LinkedIn Rules:

• First line must stop the scroll. No throat-clearing.
• Use line breaks aggressively -- dense paragraphs die on LinkedIn
• Lists and numbered points outperform walls of text
• End with a question to drive comments (algorithm loves comments)
• Hashtags at the bottom, not inline
• No emojis as bullet points (use dashes or numbers)
• Write at an 8th grade reading level
• "I" statements and personal stories outperform abstract advice

---

Step 3: Generate Twitter/X Thread

Format: 5-8 tweets, each under 280 characters

Structure:

Tweet 1 (Hook):
[Bold claim, surprising stat, or contrarian take. Must stand alone.
End with "Thread:" or a hook that makes them want to read more.]

Tweet 2-3 (Setup):
[Context, story, or problem statement. Short sentences. One idea per tweet.]

Tweet 4-6 (Value):
[The actual insights. Frameworks, steps, or lessons. Each tweet
delivers one complete thought.]

Tweet 7 (Summary/Takeaway):
[Distill the entire thread into one quotable sentence.]

Tweet 8 (CTA):
[Retweet ask, follow CTA, or link to full content.
"If this was useful, repost Tweet 1 so others can find it."]

Twitter/X Rules:

• Tweet 1 must work as a standalone post (most people only see this)
• Each tweet must be under 280 characters -- verify this
• Use numbers ("5 things I learned") -- they outperform vague threads
• One idea per tweet, no run-on thoughts
• Tweet 7 should be the most screenshot-worthy line
• No hashtags in threads (they look spammy on X)
• If including a link, put it in the LAST tweet only

---

Step 4: Generate Instagram Caption

Format: 150-200 words with clear structure

Structure:

[Hook line -- first 125 characters are all that show before "...more"
so make them count]

[Blank line]

[Story or insight in conversational tone. Write like you're texting
a smart friend. 3-4 short paragraphs.]

[Actionable takeaway -- something they can do TODAY]

[CTA: "Save this for later" / "Share with someone who needs this" /
"Drop a [emoji] if you've experienced this"]

.
.
.

[Hashtag block: 15-20 relevant hashtags separated from the caption
by dot spacers]

Instagram Rules:

• First 125 characters determine if they tap "...more" -- make them irresistible
• Conversational tone, not corporate
• Shorter paragraphs than LinkedIn
• "Save this" CTAs boost the algorithm more than likes
• Hashtag block goes AFTER dot spacers so it looks clean
• Mix of broad hashtags (#entrepreneurship) and niche (#b2bsaas)
• Carousel-style formatting works: number your points clearly

---

Step 5: QA Scoring

Rate each piece of content on these 7 dimensions (1-10 scale):

Dimension	What It Measures	Target
Hook	Would someone stop scrolling?	8+
Value Density	Insight-to-word ratio. No filler.	7+
Specificity	Concrete examples vs vague advice?	7+
Authenticity	Does it sound like a real person?	8+
Shareability	Would someone forward/repost this?	7+
CTA Clarity	Is the next step obvious?	8+
Platform Fit	Does it match the platform's culture?	8+

Scoring:

• 56-70: PUBLISH -- strong content, ready to post
• 42-55: REVISE -- good bones, tighten weak dimensions
• Below 42: REWORK -- start from a different angle

For any dimension scoring below 7, provide a specific revision suggestion.

---

Step 6: Bonus Outputs

Also generate:

Email Newsletter Snippet (50-75 words)

A short version suitable for a newsletter intro or email blast. Conversational, ends with a link tease.

Quote Card Text

The single most shareable sentence from the content, formatted for a quote graphic. Under 15 words if possible.

Suggested Posting Schedule

Recommend the best day/time window for each platform based on general best practices:

• LinkedIn: Tue-Thu, 8-10am local time
• Twitter/X: Mon-Fri, 12-3pm local time
• Instagram: Tue-Fri, 11am-1pm local time

---

Content Principles

1. One idea per post. If you're saying "and also" -- split it into two posts.
2. Specificity wins. "We increased revenue 34% in 90 days" beats "we grew significantly."
3. Stories > Lectures. People remember the story of ONE client, not a list of 10 tips.
4. The hook earns the read. If the first line doesn't stop the scroll, nothing else matters.
5. Give away the answer. Don't tease -- deliver. People share what made them smarter.
6. Sound like a person. Read it out loud. If it sounds like a press release, rewrite it.

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Powered by KOINO Capital -- turn one piece of content into a week of posts, automatically.