abm-strategy

name	abm-strategy
description	Design and execute Account-Based Marketing strategy — tier selection, account scoring, channel orchestration, BDR alignment, measurement framework. Triggers on: "ABM strategy", "account based marketing", "ABM playbook", "design ABM", "target accounts", "ABSD", "account based sales development", "Lars Nilsson".
license	MIT
compatibility	Claude Code, Jesse, Codex, Hermes, Windsurf, OpenCode, Gemini CLI, Copilot, Zed, VS Code, Goose
metadata	{"version":"1.2.0","author":"LeadMagic","category":"abm","tags":["abm","account-based-marketing","target-accounts","enterprise","b2b","absd"],"frameworks":["ITSMA ABM Framework","TOPO Account-Based Framework","WbD Bowtie","John Ruhlin Giftology","Sendoso Sending Platform","Lars Nilsson (Cloudera/Snowflake) — Account-Based Sales Development (ABSD)"]}

ABM Strategy

Overview

ABM is not "send a gift and call it ABM." It's a systematic approach to treating accounts as markets of one — aligned sales and marketing motions against a curated set of target accounts. This skill designs the full ABM program: tier selection, account intelligence, channel orchestration, and measurement.

When to Use

• "Design our ABM strategy"
• "Set up account-based marketing"
• "Build a target account program"