Full SEO audit using Chrome DevTools MCP, unlighthouse CLI, or PageSpeed Insights API. Opens Google Search Console in Chrome to extract real GSC metrics (clicks, impressions, CTR, position). Uses Lighthouse via CDP, unlighthouse CLI, or PageSpeed API for PageSpeed and Core Web Vitals. Technical crawl with full JS rendering for SPA/SSR detection, metadata audit, schema markup audit, and indexability checks. Produces actionable 30-day plan. Trigger on: SEO audit, analyze SEO, traffic down, why is my traffic down, search rankings, improve rankings, check search console, technical SEO, meta tags, page speed, performance, lighthouse, core web vitals, indexing issues, crawl errors, schema markup, structured data.
Request Google to index specific URLs. Checks current indexing status, identifies pages not in Google's index, and triggers re-crawl/indexing. Supports URL Inspection API (gcloud), Chrome DevTools CDP, and indirect crawl triggering. Use this skill when: new pages aren't showing in search, you submitted new content, pages got deindexed, you fixed indexing issues, or need to check why a URL isn't ranking. Also triggers on: "index this page", "request indexing", "submit to Google", "reindex page", "force reindex", "why not indexed", "check indexing status", "update Google index", or any request to get URLs into Google's index.
Cross-model second opinion from Google Gemini — a different AI reviewing the same changes, with deep Google ecosystem knowledge. Three modes: review (pass/fail gate for Google Ads campaigns, SEO metadata, or code), challenge (adversarial stress-test that tries to break your changes), and consult (open Q&A with Gemini on Google Ads strategy, SEO best practices, or implementation questions). Use when the user says "gemini review", "ask gemini", "gemini challenge", "second opinion from gemini", "consult gemini", "stress test with gemini", "what would gemini say", "cross-model review", or "get another opinion". Voice aliases: "gem", "gemini check". Especially useful for Google Ads changes, SEO metadata updates, campaign structure decisions, keyword strategies, and bid/budget changes — Gemini has native Google ecosystem knowledge that complements Claude's analysis.
Google Ads account audit and business context setup. Run this first — it gathers business information, analyzes account health, and saves context that all other ads skills reuse. Trigger on "audit my ads", "ads audit", "set up my ads", "onboard", "account overview", "how's my account", "ads health check", "what should I fix in my ads", or when the user is new to AdsAgent and hasn't run an audit before. Also trigger proactively when other ads skills detect that business-context.json is missing.
Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components. Trigger on "ad copy", "write ads", "headlines", "descriptions", "RSA", "responsive search ad", "ad text", "ad creative", "improve CTR", "ad A/B test", "ad variants", "write me an ad", or when the user wants to improve click-through rate on existing ads.
Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.
Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.
Discover, analyze, and prioritize keywords for SEO and GEO content strategies. Identifies high-value opportunities based on search volume, competition, intent, and business relevance. Generates topic clusters and content calendars. Use when asked to "find keywords", "keyword research", "what should I write about", "keyword analysis", "find me topics to write", "search volume", "keyword difficulty", "content ideas", or any keyword discovery task.