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Generate platform-specific ad copy. Use when: Google RSA, Meta, LinkedIn, TikTok ad variations with quality scoring.
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Basé sur la classification professionnelle SOC
Design A/B and multivariate tests. Use when: sample size calculation, testing hypothesis, CRO experimentation.
Analyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy.
Research target audiences. Use when: buyer personas, segmentation, Jobs-to-Be-Done, psychographic profiling, audience deep-dive.
Embed C2PA (Content Authenticity Initiative) provenance manifests in AI-generated marketing assets (image/video/audio/PDF). Use when: preparing AI-generated ad creative, social images, or video for EU markets to comply with EU AI Act Article 50 (applicable 2 Aug 2026); embedding visible AI-generation disclosure in assets; meeting brand-trust transparency requirements.
Orchestrate full campaign lifecycle. Use when: planning, launching, managing, UTM setup, media plan, post-mortem.
Run the unified pre-publish quality gate on marketing content — hallucination detection, claim verification, brand voice scoring, structure validation. Use before publishing any marketing copy.
| name | ad-creative |
| description | Generate platform-specific ad copy. Use when: Google RSA, Meta, LinkedIn, TikTok ad variations with quality scoring. |
| argument-hint | [platform] |
Generate high-performing ad copy variations tailored to specific platforms and formats. Each variation is scored for quality and compliance, with recommendations for testing strategy.
The user must provide (or will be prompted for):
~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.Per platform, a set of ad copy variations including:
When the brief includes static visuals or short-form video, recommend the model that fits the use case and call out the compliance overhead:
| Asset type | Recommended model (May 2026) | When to use | Compliance note |
|---|---|---|---|
| Product hero stills, lifestyle photography, e-commerce tiles | Google Nano Banana Pro (Gemini 2.5 Image, multi-image composition, character/object consistency) | Strong text rendering inside images (logos, on-pack copy), brand-character consistency across a campaign, high-fidelity product realism. | Outputs ship with SynthID watermarking by default; ALSO sign with C2PA via /digital-marketing-pro:c2pa-metadata before any EU distribution. |
| Short-form social video (≤8s reels, organic vertical) | Gemini Veo 3.1 (synchronized native audio, longer/more coherent clips than Veo 3.0) | Reels, TikTok, Shorts cut-downs, ad-creative experimentation. | Synthetic-voice / synthetic-human content must carry a visible deepfake disclosure under EU Article 50 — see skills/context-engine/compliance-rules.md §1.1b. |
| Long-form video with native audio / multi-modal storytelling | Gemini Omni (multimodal generation, May 2026 I/O launch — text + image + audio + video unified) | Connected-content campaigns where a single brief produces a hero film, social cut-downs, audio version, and stills consistently. Best for brands with disciplined creative governance — Omni's range outpaces most brand-safety review processes. | Default Omni outputs carry SynthID + Gemini provenance markers. Add C2PA before EU publish. Run synthetic-person outputs past Legal — Omni's photoreal humans frequently hit "substantial AI manipulation" thresholds under Article 50. |
| Static image — fast iteration / mood-boarding | OpenAI gpt-image-1, Midjourney v7, Adobe Firefly | Internal mood boards, concept exploration. Not for shipped EU creative without C2PA. | None of these auto-embed C2PA — manually sign with /digital-marketing-pro:c2pa-metadata before EU publish. |
Workflow recommendation:
/digital-marketing-pro:integrations). The spec is deliberately tool-agnostic: any production track can consume it unchanged./digital-marketing-pro:check) blocks unsigned AI assets for EU-targeted campaigns.