| 1. Insider advantage | User has firsthand workflow experience or direct access to users. | Idea came from marketplace browsing, generic interest, or guessed workflow details. |
| 2. Existing solution search | Clear gap remains after checking Odoo standard, Enterprise, Studio/configuration, OCA, Odoo Apps, custom addons, and adjacent tools. | The solution already exists and can be used, configured, bought, or contributed to. |
| 3. Existing spend | Buyers already spend time, money, or consultant budget on adjacent pain. | No one pays for anything near the problem; demand must be created. |
| 4. Reachable buyers | User can name 50 likely buyers/users and reach five for discovery within a week. | Buyer is abstract or distribution depends on marketplace luck. |
| 5. Wedge narrowness | v1 is narrow by Odoo version, edition, industry, model/workflow, role, company size, and workaround. | It serves many industries, roles, or workflows; example bad wedge: project management for Odoo users. |
| 6. Odoo fit | Smallest correct shape is clear: config, Studio, extension, OCA contribution, server action, wizard/report tweak, or new addon. | It fights standard Odoo workflow, needs fragile view hacks, broad sudo(), or unnecessary new domain models. |
| 7. Build/maintenance cost | Security, multi-company, migrations, integrations, reporting/accounting/stock risk, and testability are proportionate. | Small pain requires deep risky changes or upgrades would consume the business. |
| 8. Value equation | (Dream Outcome x Perceived Likelihood) / (Time Delay x Effort) is strong and first value is under 30 minutes. | Buyer must reorganize Odoo, clean lots of data, or rely on consultant-led rollout before seeing value. |