62-marketing-review-global

name	62-marketing-review-global
description	Use when a leader must review or approve TEXT-based team output before it ships — content briefs checked for angle, pillar, and CTA, ad copy and creative checked for substantiated claims, on-brand tone, a hook inside the first 125 characters, and platform policy, ending in an Approve, Revise, or Redo verdict with point-by-point feedback. Trigger on 'review this brief', 'approve the ad copy', 'check ads before launch', 'review team output', 'is this good enough to publish', 'my team keeps sending me drafts'. Not for — reviewing a visual design, see `47-design-review-global`; evaluating a person over a period, see `65-team-performance-review-global`; writing the copy yourself, see `05-ad-copy-global`.
metadata	{"version":"1.0.1","category":"operations"}
license	MIT
triggers	["review the brief","approve content","review ads","approve creative","check ads before launch","review team output","review ad copy","content approval gate"]
output	File .md — quick verdict, review checklist by type (content brief / ads), point-by-point feedback, verdict Approve / Minor revision / Redo plus next step
related	["05-ad-copy-global","36-content-brief-global","47-design-review-global","02-campaign-brief-global","64-team-brief-global","41-campaign-asset-list-global"]

Marketing Review (Global)

Reviewing a brief before writing means one round of edits. Skipping it means five rounds after writing. Reviewing ads before launch prevents burning budget on the wrong creative — one hour of review saves days of bad CPA. A leader review is not about personal taste; it is about whether the work matches the objective, the audience, and the brand. For visual and design work, use 47-design-review-global.

Information gathering

Ask up to 4 questions:

1. What is being reviewed? A content brief, or ad copy plus creative? Paste the content or share the file.
2. Campaign context: which campaign, which funnel stage (TOFU/MOFU/BOFU), which platform?
3. Target audience and the primary KPI for this campaign (CPL / ROAS / CTR)?
4. Which review round is this? First pass, or already revised — if it is still wrong after two rounds, the problem is the original brief, not the person.

Principles

1. Review against a checklist, not a feeling. "I like it / I don't like it" is not a criterion.
2. Feedback must be specific and actionable. "The hook is weak" is not enough — say "the hook must hit pain [X] within the first 3 seconds / first 125 characters."
3. Review inside the SLA: content briefs within 24 hours, ads within 4-8 hours. Do not leave the team waiting.
4. One revision round maximum after review. If it is still off, the leader and the maker sit together — no ping-pong.
5. Approve means ship within 24 hours. Approved work that sits loses momentum.
6. Give feedback about the system, not the person. Repeated misses on the same brief mean the brief is broken.

Workflow

1. Identify the review type

Output type	Checklist to use	Note
Content brief (before the writer writes)	Mode A below
Ad copy + creative (before ads go live)	Mode B below
Visual / design (banner, carousel, landing page)	47-design-review-global	Separate skill for visuals

2. Quick verdict (fill this first, details after)

Item