11-thiet-lap-kenh

Dung khi can MO va thiet lap kenh marketing tu con so khong — TikTok Brand, Zalo OA, Fanpage, Instagram Business, Google Business Profile, TikTok Shop, tai khoan email: checklist setup 4 giai doan, thong so ky thuat, lien ket cheo va ke hoach 30 ngay dau. Kich hoat khi user nhac 'thiet lap kenh', 'tao fanpage moi', 'dang ky Zalo OA', 'mo TikTok Shop', 'setup kenh tu dau', 'chua co kenh nao het', 'kenh moi lap nen lam gi truoc', 'mo kenh moi'. Khong dung cho — cau truc tai khoan quang cao thi dung skill 52-account-structure; gan pixel va do chuyen doi thi dung skill 53-tracking-setup; len lich dang bai thi dung skill 01-lich-noi-dung; van hanh email va Zalo broadcast thi dung skill 14-email-marketing.

Aller à l'installation

Dépôt: minhnv0807/ai-business-skills
Dernière activité de la source: 10 août 2026 à 14:41
Langue détectée de SKILL.md: Plusieurs langues
Étoiles: 540
Forks: 220

Options d'installation

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npx skills add https://github.com/minhnv0807/ai-business-skills --skill 11-thiet-lap-kenh

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Lisez SKILL.md et les fichiers associés affichés par SkillsMP avant de décider de l'installer.

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3 fichiers

SKILL.md

Instructions source · Aperçu en lecture seule

Retour à la recherche Retour à l’installation

29-dropshipping-mastery-global

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

2026-08-10

22-personal-brand-context-global

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

2026-08-10

23-personal-brand-strategy-global

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

2026-08-10

Tout voir dans ce dépôt

name	11-thiet-lap-kenh
description	Dung khi can MO va thiet lap kenh marketing tu con so khong — TikTok Brand, Zalo OA, Fanpage, Instagram Business, Google Business Profile, TikTok Shop, tai khoan email: checklist setup 4 giai doan, thong so ky thuat, lien ket cheo va ke hoach 30 ngay dau. Kich hoat khi user nhac 'thiet lap kenh', 'tao fanpage moi', 'dang ky Zalo OA', 'mo TikTok Shop', 'setup kenh tu dau', 'chua co kenh nao het', 'kenh moi lap nen lam gi truoc', 'mo kenh moi'. Khong dung cho — cau truc tai khoan quang cao thi dung skill 52-account-structure; gan pixel va do chuyen doi thi dung skill 53-tracking-setup; len lich dang bai thi dung skill 01-lich-noi-dung; van hanh email va Zalo broadcast thi dung skill 14-email-marketing.
metadata	{"version":"2.0.2","category":"operations"}
triggers	["thiet lap kenh","tao TikTok moi","thiet lap Zalo OA","bat dau email marketing","tao Fanpage","setup kenh","mo kenh moi"]
output	File .md gom checklist setup 4 giai doan, thong so ky thuat, tich hop lien kenh, ke hoach 30 ngay dau, va moc tang truong
related	["00-ke-hoach-mkt","01-lich-noi-dung","09-insight-khach-hang","10-tinh-kpi-nguoc","14-email-marketing"]

Thiet Lap Kenh A-Z

Thu thap thong tin

Hoi user toi da 4 cau sau truoc khi bat dau:

Ban muon thiet lap kenh nao? (TikTok Brand / Zalo OA / Facebook Page / Email Brevo / TikTok Shop / Instagram / Google Business Profile — co the chon nhieu)
Nganh hang va san pham/dich vu chinh? (Nganh gi? Ban gi? Phan khuc gia nao?)
Da co kenh nao chua? (Liet ke kenh hien tai, so follower/like, tinh trang hoat dong)
Muc tieu 90 ngay dau la gi? (Follower? Lead? Don hang? Brand awareness?)

Kenh ho tro

STT	Kenh	Vai tro chinh	Phu hop voi
1	TikTok Brand	Reach + Brand + Conversion	Tat ca nganh — dac biet Beauty, F&B, Fashion, Education
2	Zalo OA	Nurture + Retention + Re-engage	Dich vu, Spa, BDS, Education, B2B
3	Facebook Page	Trust + Ads + Community	Tat ca nganh
4	Email (Brevo)	Nurture dai han + Automation	Education, E-commerce, SaaS, B2B
5	TikTok Shop	E-commerce truc tiep	Fashion, Beauty, FMCG, Phu kien
6	Instagram Business	Visual brand + Engagement	Beauty, Fashion, F&B, Lifestyle
7	Google Business Profile	Local SEO + Trust	Dich vu dia phuong, Spa, Nha hang, Phong kham

Quy trinh 4 giai doan

Moi kenh theo 4 giai doan:

Giai doan	Thoi gian	Muc tieu
1. Tao & Setup	Ngay 1–2	Tao tai khoan, cai dat day du, hoan thien profile
2. Xac minh & Toi uu	Ngay 3–7	Xac minh, ket noi tool, toi uu cho tim kiem
3. Ket noi & Tich hop	Ngay 7–14	Lien ket cac kenh, cai dat automation
4. Ke hoach 30 ngay dau	Ngay 1–30	Noi dung, tan suat, KPI theo doi

Buoc	Chi tiet	Trang thai
Tao tai khoan	Dung email doanh nghiep, khong dung so dien thoai ca nhan	[ ]
Chuyen sang Business Account	Settings → Manage Account → Switch to Business	[ ]
Chon danh muc nganh	Chon dung nganh — anh huong den de xuat noi dung	[ ]
Avatar	400x400px, logo ro net tren nen sang, file PNG	[ ]
Username	@tenbrand — ngan, de nho, trung voi cac kenh khac	[ ]
Bio	Max 80 ky tu, noi ro ban la ai + lam gi + CTA	[ ]
Link trong bio	Link to Zalo/Website/Landing page (dung Linktree neu can nhieu link)	[ ]

Buoc	Chi tiet	Trang thai
Xac minh so dien thoai + email	Bao mat tai khoan	[ ]
Bat 2FA	Settings → Security → Two-Factor Authentication	[ ]
Ket noi TikTok Ads Manager	ads.tiktok.com — tao Business Center	[ ]
Cai dat TikTok Pixel	Gan pixel len website (neu co)	[ ]
Nghien cuu hashtag nganh	Tim 20–30 hashtag lien quan, phan loai lon/vua/nho	[ ]
Follow 50 tai khoan nganh	Doi thu + KOL + Trend setter → de algorithm hieu niche	[ ]

Buoc	Chi tiet	Trang thai
Ket noi Instagram (neu co)	Cross-post Reels → TikTok va nguoc lai	[ ]
Setup TikTok Shop (neu ban hang)	Xem phan TikTok Shop ben duoi	[ ]
Tao template video	3–5 template CapCut de nhan su tu lam	[ ]
Cai dat auto-reply tin nhan	Tin chao mung + FAQ tu dong	[ ]
Tao playlist/series	Nhom video theo chu de de khach xem lien tuc	[ ]

Tuan	So video	Loai noi dung	Muc tieu
Tuan 1	5–7 video	100% TOFU: gioi thieu, behind scenes, tips	Test format, tim phong cach
Tuan 2	5–7 video	70% TOFU + 30% MOFU: giao duc, so sanh	Tang follower, test hook
Tuan 3	5–7 video	50% TOFU + 30% MOFU + 20% BOFU	Bat dau thu lead
Tuan 4	5–7 video	40% TOFU + 30% MOFU + 30% BOFU	Toi uu format thang, tang lead

Buoc	Chi tiet	Trang thai
Dang ky tai oa.zalo.me	Can GPKD hoac CMND chu doanh nghiep	[ ]
Chon loai OA	Cua hang / Giao duc / Suc khoe / Dich vu → chon dung	[ ]
Avatar	640x640px, logo ro net	[ ]
Anh bia	1080x360px, the hien dich vu chinh + thong tin lien he	[ ]
Mo ta OA	Max 500 ky tu — mo ta dich vu, dia chi, gio mo cua	[ ]
Cai dat menu	Tao menu 3–5 muc: Dich vu / Bang gia / Dat lich / Lien he / Uu dai	[ ]

Buoc	Chi tiet	Trang thai
Xac minh OA	Gui giay to theo yeu cau Zalo — mat 3–7 ngay	[ ]
Cai dat tra loi tu dong	Tin chao mung khi follow + FAQ bot	[ ]
Tao mau tin nhan (template)	5–10 template cho cac tinh huong thuong gap	[ ]
Cai dat thong bao	Nhan thong bao khi co tin nhan moi	[ ]
Them nhan vien quan ly	Phan quyen: admin, editor, cs	[ ]

Buoc	Chi tiet	Trang thai
Tao ma QR follow OA	In dan tai cua hang, them vao name card, post len Facebook	[ ]
Ket noi Zalo Ads	ads.zalo.me — tao chien dich thu follower	[ ]
Tich hop chatbot (neu can)	Dung Zalo chatbot hoac tool ben thu 3 (Pancake, Harafunnel)	[ ]
Ket noi CRM	Dong bo thong tin khach hang	[ ]
Setup broadcast schedule	Lich gui broadcast co dinh (2–3 lan/tuan)	[ ]

Tuan	Hoat dong	Muc tieu
Tuan 1	Thu follower: QR tai cua hang, share len Facebook, moi khach cu	100–300 follower
Tuan 2	Broadcast dau tien: gioi thieu OA + uu dai doc quyen cho follower	Read rate >60%
Tuan 3	Broadcast gia tri: tips/kien thuc nganh + CTA nhe	Click rate >5%
Tuan 4	Broadcast ban hang: uu dai co thoi han + CTA manh	Don hang/dat lich tu Zalo

Buoc	Chi tiet	Trang thai
Tao Page	facebook.com/pages/create — chon loai phu hop	[ ]
Ten Page	Ten thuong hieu chinh xac, de tim, co keyword nganh	[ ]
Avatar	170x170px (hien thi 128px tren mobile), logo ro net	[ ]
Anh bia	851x315px (desktop) / 640x360px (mobile), CTA ro rang	[ ]
Username	facebook.com/tenbrand — trung voi cac kenh khac	[ ]
Thong tin About	Dia chi, SDT, email, gio lam viec, mo ta ngan + dai	[ ]
Nut CTA	Chon: Nhan tin / Goi / Dat lich / Mua ngay	[ ]
Mau tin nhan tu dong	Loi chao + menu lua chon (Xem dich vu / Bang gia / Dat lich)	[ ]

Buoc	Chi tiet	Trang thai
Xac minh Page (tick xam)	Meta Verified — mat phi hoac gui giay to	[ ]
Tao Business Manager	business.facebook.com — quan ly ads + Page	[ ]
Cai dat Meta Pixel	Events Manager → tao Pixel → gan len website	[ ]
Setup Conversions API	Ket noi server-side tracking (chinh xac hon Pixel)	[ ]
Tao Custom Audience	Tu website visitor, engagement, customer list	[ ]
Tao Lookalike Audience	Tu best customer — 1% phu hop nhat	[ ]

Buoc	Chi tiet	Trang thai
Ket noi Instagram	Settings → Linked Accounts → Instagram	[ ]
Ket noi WhatsApp (neu co)	Cho ads click-to-WhatsApp	[ ]
Setup Messenger auto-reply	Instant Reply + FAQ + Away Message	[ ]
Ket noi Chatbot	Pancake, Harafunnel, Manychat	[ ]
Tao tab tuy chinh	Shop / Dich vu / Danh gia / Video	[ ]
Moi 30–50 ban be like Page	Tang social proof ban dau	[ ]

Tuan	So bai	Loai noi dung	Muc tieu
Tuan 1	4–5 bai	Gioi thieu brand, team, cau chuyen, gia tri	Like + Follower dau tien
Tuan 2	4–5 bai	Giao duc + tips + behind scenes	Engagement, share
Tuan 3	4–5 bai	Social proof + review + case study	Trust, inbox dau tien
Tuan 4	4–5 bai	Mix: 40% TOFU + 30% MOFU + 30% BOFU	Lead, dat lich, don hang

Buoc	Chi tiet	Trang thai
Dang ky tai app.brevo.com	Plan Free: 300 email/ngay	[ ]
Xac minh domain	Settings → Senders & Domains → Add domain → Them DNS records	[ ]
Cai dat DKIM + SPF + DMARC	Theo huong dan Brevo — bat buoc de khong vao spam	[ ]
Tao sender	Ten hien thi + email dia chi (dung ten nguoi, khong dung "no-reply")	[ ]
Import danh sach khach hang	CSV: email, ten, so dien thoai, ngay mua, phan loai	[ ]
Tao List va Segment	Phan nhom: Khach moi / Khach cu / VIP / Churn	[ ]

Buoc	Chi tiet	Trang thai
Test gui email	Gui test den Gmail, Yahoo, Outlook — kiem tra khong vao spam	[ ]
Tao template email	3 template: Welcome, Newsletter, Promotion	[ ]
Setup double opt-in	Xac nhan dang ky 2 buoc — giam spam complaint	[ ]
Tao form dang ky	Embed form len website, landing page	[ ]
Setup unsubscribe link	Bat buoc — Brevo tu dong them nhung nen customize	[ ]

Buoc	Chi tiet	Trang thai
Tao Welcome Sequence	3–5 email tu dong khi dang ky: Chao mung → Gia tri → Case study → Offer	[ ]
Ket noi website form	Brevo plugin hoac API	[ ]
Ket noi Zalo/Facebook Pixel	Tracking conversion tu email	[ ]
Setup automation rule	Trigger: dang ky, mua hang, bo gio, sinh nhat	[ ]
Tao A/B test template	Test tieu de, CTA, thoi gian gui	[ ]

Tuan	Email	Noi dung	Muc tieu
Tuan 1	1 Welcome email	Chao mung + gioi thieu brand + qua tang dang ky	Open rate >40%
Tuan 2	1 Newsletter	Noi dung gia tri: tips, kien thuc nganh	Open rate >25%, click >3%
Tuan 3	1 Case study	Ket qua khach hang + CTA tu van	Click >3%, reply
Tuan 4	1 Offer	Uu dai doc quyen cho subscriber	Click >5%, conversion

Buoc	Chi tiet	Trang thai
Dang ky tai seller-vn.tiktok.com	Can GPKD + CMND/CCCD chu	[ ]
Xac minh tai khoan	Upload giay to — mat 1–3 ngay	[ ]
Setup cua hang	Ten shop, logo, mo ta, chinh sach doi tra	[ ]
Them san pham	Anh 1:1 (800x800px min), mo ta chi tiet, SKU	[ ]
Cai dat van chuyen	Ket noi doi tac van chuyen (GHN, GHTK, J&T)	[ ]
Cai dat thanh toan	Tai khoan ngan hang doanh nghiep	[ ]

Buoc	Chi tiet	Trang thai
Toi uu listing san pham	Tieu de co keyword, anh dep, mo ta day du, gia canh tranh	[ ]
Setup voucher cua hang	Giam gia cho don dau, freeship, combo	[ ]
Ket noi TikTok Brand Account	Link shop voi tai khoan brand de gan san pham vao video	[ ]
Setup affiliate	Cho phep creator ban san pham cua ban, hoa hong 5–15%	[ ]

Buoc	Chi tiet	Trang thai
Tao video co gan san pham	Quay video + tag san pham — khach click mua truc tiep	[ ]
Setup livestream ban hang	Test 1–2 buoi, chuan bi script, layout	[ ]
Ket noi voi UGC/Affiliate	Tim 5–10 creator dang ky affiliate	[ ]
Setup TikTok Shop Ads	Product Shopping Ads, Video Shopping Ads	[ ]

Tuan	Hoat dong	Muc tieu
Tuan 1	Upload 10+ san pham, 3–5 video co tag san pham	Don hang dau tien
Tuan 2	Livestream thu, chay voucher, mo affiliate	10+ don hang
Tuan 3	Tang video/ngay, chay Shopping Ads nho	Doanh thu on dinh
Tuan 4	Scale video + livestream + affiliate	Tang don 50% vs tuan 3

Buoc	Chi tiet	Trang thai
Tao tai khoan	Dung email doanh nghiep	[ ]
Chuyen sang Business Account	Settings → Account → Switch to Professional	[ ]
Chon danh muc	Chon danh muc nganh chinh xac	[ ]
Avatar	320x320px, logo ro net	[ ]
Bio	150 ky tu: Mo ta + value proposition + CTA	[ ]
Link trong bio	Linktree hoac link truc tiep den landing page	[ ]
Story Highlights	Tao 4–6 highlight: Dich vu / Review / FAQ / Hau truong / Uu dai	[ ]

Buoc	Chi tiet	Trang thai
Ket noi Facebook Page	Bat buoc de chay ads va cross-post	[ ]
Bat Instagram Shopping (neu co)	Settings → Business → Shopping → ket noi catalog	[ ]
Setup auto-reply DM	Tin chao mung + FAQ tu dong	[ ]
Nghien cuu hashtag	30 hashtag/post: 10 lon + 10 vua + 10 niche	[ ]
Follow 50 tai khoan nganh	Doi thu + KOL + Khach hang muc tieu	[ ]

Buoc	Chi tiet	Trang thai
Ket noi TikTok	Cross-post Reels	[ ]
Setup Creator Studio / Meta Business Suite	Len lich dang bai	[ ]
Tao template Canva	5 template: Feed post, Story, Carousel, Reels cover, Highlight cover	[ ]
Tao branded hashtag	#TenBrand — dung nhat quan tren moi bai	[ ]

Tuan	So bai	Loai noi dung	Muc tieu
Tuan 1	4–5 feed + 7 story	Grid aesthetic: gioi thieu brand, san pham, team	100 follower
Tuan 2	4–5 feed + 7 story + 2 Reels	Giao duc + tips + behind scenes	Engagement
Tuan 3	4–5 feed + 7 story + 3 Reels	Review + case study + UGC	Save + Share
Tuan 4	4–5 feed + 7 story + 3 Reels	Mix TOFU/MOFU/BOFU	DM + Lead

Buoc	Chi tiet	Trang thai
Tao tai business.google.com	Dang nhap bang Gmail doanh nghiep	[ ]
Nhap ten doanh nghiep	Ten chinh xac nhu tren bien hieu	[ ]
Chon danh muc	Chon danh muc chinh + 2–3 danh muc phu	[ ]
Nhap dia chi	Dia chi chinh xac, ghim tren Google Maps	[ ]
Nhap SDT + Website	SDT truc tiep, website chinh	[ ]
Nhap gio mo cua	Day du 7 ngay, cap nhat ngay le	[ ]
Them anh	Logo, anh bia, anh noi that, anh san pham — toi thieu 10 anh	[ ]

11-thiet-lap-kenh

Informations de source

Options d'installation

Vérifiez les fichiers source

Plus depuis ce dépôt

Plus depuis ce dépôt

Thiet Lap Kenh A-Z

Thu thap thong tin

Kenh ho tro

Quy trinh 4 giai doan

Thiet Lap Kenh A-Z

Thu thap thong tin

Kenh ho tro

Quy trinh 4 giai doan

1. TikTok Brand Account

Giai doan 1 — Tao & Setup (Ngay 1–2)

Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

Giai doan 4 — Ke hoach 30 ngay dau

2. Zalo Official Account (OA)

Giai doan 1 — Tao & Setup (Ngay 1–2)

Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

Giai doan 4 — Ke hoach 30 ngay dau

3. Facebook Page

Giai doan 1 — Tao & Setup (Ngay 1–2)

Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

Giai doan 4 — Ke hoach 30 ngay dau

4. Email Marketing (Brevo)

Giai doan 1 — Tao & Setup (Ngay 1–2)

Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

Giai doan 4 — Ke hoach 30 ngay dau

5. TikTok Shop

Giai doan 1 — Tao & Setup (Ngay 1–2)

Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

Giai doan 4 — Ke hoach 30 ngay dau

6. Instagram Business

Giai doan 1 — Tao & Setup (Ngay 1–2)

Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

Giai doan 4 — Ke hoach 30 ngay dau

7. Google Business Profile (GBP)

Giai doan 1 — Tao & Setup (Ngay 1–2)

Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

Giai doan 4 — Ke hoach 30 ngay dau

Ban do tich hop lien kenh

Moc tang truong (Growth Milestones)

Cross-reference

Checklist chat luong

Buoc	Chi tiet	Trang thai
Xac minh doanh nghiep	Thu buu dien / Dien thoai / Email — mat 3–14 ngay	[ ]
Viet mo ta doanh nghiep	750 ky tu — noi ro dich vu, dac diem, khu vuc phuc vu	[ ]
Them dich vu/san pham	Liet ke day du dich vu + gia (neu co)	[ ]
Them thuoc tinh	Wi-Fi, dau xe, chap nhan the, dat lich online, etc.	[ ]
Tao link dat lich/dat hang	Ket noi den form hoac he thong booking	[ ]

Buoc	Chi tiet	Trang thai
Ket noi Google Ads	Hien thi dia chi trong quang cao Search	[ ]
Setup Google Analytics	Theo doi traffic tu GBP	[ ]
Xin review tu khach hang cu	Gui link review truc tiep qua Zalo/SMS	[ ]
Tao bai dang GBP	Bai gioi thieu + bai uu dai + bai su kien	[ ]
Tra loi review hien co	Tra loi 100% review — ca tich cuc va tieu cuc	[ ]

Tuan	Hoat dong	Muc tieu
Tuan 1	Hoan thien 100% thong tin, them 10+ anh	Profile hoan chinh
Tuan 2	Xin 5–10 review tu khach cu, dang 2 bai	5+ review 5 sao
Tuan 3	Dang 2 bai, tra loi review, them anh moi	Xuat hien tren Google Maps
Tuan 4	Dang 2 bai, xin them review, cap nhat thong tin	10+ review, ranking len