| name | 35-brand-voice |
| description | Dung khi can chot giong noi thuong hieu mot lan de moi output content ve sau nhat quan — personality 3 tinh tu, bang tone, tu duoc dung va tu cam, cau truc cau, va 5 vi du before/after. Kich hoat khi user nhac 'brand voice', 'giong brand', 'tone of voice', 'viet sao cho dung chat brand', 'moi nguoi viet moi kieu', 'thong nhat giong van'. Khong dung cho — quy dinh mau sac va font thi dung skill 46-brand-guideline; dinh vi thuong hieu thi dung skill 58-positioning; viet mot bai cu the thi dung skill 36-content-brief. |
| metadata | {"version":"1.0.1","category":"content"} |
| license | MIT |
| triggers | ["brand voice","tone of voice","giong brand","cach viet cua brand","xay brand voice","brand personality","dinh nghia giong dieu","banned words","duyet copy dung tone"] |
| output | File .md — Brand Voice Document: personality 3 tinh tu, tone of voice table, vocabulary, cau truc cau, 5 before/after, platform adaptation, checklist duyet copy |
| related | ["09-insight-khach-hang","36-content-brief","37-caption-social","04-script-video","05-copy-quang-cao","14-email-marketing"] |
Brand Voice
Skill nen tang cua content cluster. Moi skill content khac (36-content-brief, 37-caption-social, 04-script-video, 05-copy-quang-cao, 14-email-marketing, 38-seeding-plan) deu doc Brand Voice Document truoc khi viet. Khong co brand voice thi moi output deu thieu nhat quan, du ky thuat dung.
Thu thap thong tin
Doc .agents/product-marketing-context.md va brand guideline neu co. Neu thieu, hoi toi da 4 cau:
- Brand dang ban gi, cho ai, o phan khuc gia nao — va muon khach hang cam nhan dieu gi sau khi doc content?
- 3 tinh tu nao mo ta dung tinh cach brand nhat — va brand tuyet doi khong muon bi nhin nhan nhu the nao?
- Co brand hoac nguoi nao co giong gan voi dieu brand huong toi khong? (lam reference, khong copy)
- Khach hang hay dung tu gi khi noi ve brand / san pham? Paste review, comment, inbox that neu co — day la nguon vocabulary quan trong nhat.
Nguyen tac
- Brand voice la tai lieu song. Review moi quy hoac khi brand pivot — khong viet 1 lan roi cat tu.
- La ban chi duong, khong phai luat cung. Dung de doi chieu, linh hoat theo context tung bai.
- Giong goc giu nguyen tren moi kenh. Chi dieu chinh format va do dai theo platform — khong doi tinh cach.
- Vocabulary lay tu ngon ngu that cua khach. Goi
09-insight-khach-hang de co customer language truoc khi chot tu vung.
- Test cuoi: che ten brand di, doc van nhan ra la minh. Neu doc giong bat ky brand nao khac trong nganh — chua dat.
Quy trinh
Buoc 1 — Chot Brand Personality: 3 tinh tu
Chon dung 3 tinh tu cot loi, moi tinh tu kem 1 cau giai thich tai sao no phan anh dung brand. Khong chon qua 3 — nhieu hon la loang.
Vi du minh hoa (nganh tu van marketing):
- Thang than: noi thang vao van de — khong rao don, khong fluff.
- Thuc chien: moi loi khuyen deu ap dung duoc ngay hom nay.
- Tin cay: co so lieu, co bang chung — khong hua hen vo can cu.
Kem theo 3 dieu brand tuyet doi KHONG muon bi nhin nhan (vi du: khong "sang chanh xa cach", khong "ban hang bat chap", khong "ly thuyet suong").
Buoc 2 — Dinh nghia Tone of Voice theo 5 chieu
Voi moi chieu, viet ca 2 cot "Brand la..." va "Brand khong la..." — cot thu 2 quan trong khong kem cot dau vi no chan brand drift.
