54-media-plan

Dung khi can lap ke hoach chi tieu quang cao cho mot ky — tinh nguoc tu doanh thu, phan bo theo kenh va tang pheu, ty le testing 30 scale 50 retarget 15 lookalike 5, va timeline ramp-up. Kich hoat khi user nhac 'media plan', 'plan ads thang toi', 'phan bo ngan sach quang cao', 'chay bao nhieu tien', 'chia budget cho kenh nao', 'ke hoach chay ads'. Khong dung cho — phan bo ngan sach marketing tong the ngoai ads thi dung skill 61-budget-planning; tinh CPL toi da thi dung skill 10-tinh-kpi-nguoc.

Aller à l'installation

Dépôt: minhnv0807/ai-business-skills
Dernière activité de la source: 10 août 2026 à 14:41
Langue détectée de SKILL.md: vietnamien
Étoiles: 540
Forks: 220

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npx skills add https://github.com/minhnv0807/ai-business-skills --skill 54-media-plan

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Lisez SKILL.md et les fichiers associés affichés par SkillsMP avant de décider de l'installer.

SKILL.md

Instructions source · Aperçu en lecture seule

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29-dropshipping-mastery-global

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

2026-08-10

22-personal-brand-context-global

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

2026-08-10

23-personal-brand-strategy-global

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

2026-08-10

Tout voir dans ce dépôt

name	54-media-plan
description	Dung khi can lap ke hoach chi tieu quang cao cho mot ky — tinh nguoc tu doanh thu, phan bo theo kenh va tang pheu, ty le testing 30 scale 50 retarget 15 lookalike 5, va timeline ramp-up. Kich hoat khi user nhac 'media plan', 'plan ads thang toi', 'phan bo ngan sach quang cao', 'chay bao nhieu tien', 'chia budget cho kenh nao', 'ke hoach chay ads'. Khong dung cho — phan bo ngan sach marketing tong the ngoai ads thi dung skill 61-budget-planning; tinh CPL toi da thi dung skill 10-tinh-kpi-nguoc.
metadata	{"version":"1.0.1","category":"performance"}
license	MIT
triggers	["media plan","plan ads","ke hoach chay ads","phan bo ngan sach ads","budget allocation","plan Meta Ads","plan TikTok Ads","len ke hoach quang cao"]
output	File .md — media plan day du: KPI tinh nguoc, phan bo kenh + funnel + loai campaign, timeline ramp-up, KPI target theo kenh, contingency plan
related	["10-tinh-kpi-nguoc","51-audience-research","53-tracking-setup","52-account-structure","00-ke-hoach-mkt","57-next-ads-plan"]

Media Plan — Ke Hoach Chay Ads

Plan khong co KPI cu the = khong biet thang hay thua. Moi so trong plan phai truy duoc ve doanh thu muc tieu. Goi 10-tinh-kpi-nguoc de tinh CPL max / budget truoc khi phan bo.

Thu thap thong tin

Doc .agents/product-marketing-context.md, output 51-audience-research va 10-tinh-kpi-nguoc neu co. Neu thieu, hoi toi da 4 cau:

San pham / offer can chay va revenue target? (doanh thu muc tieu thang hoac campaign + AOV + gross margin %)
Budget tong bao nhieu / thang? Co gioi han cung khong hay tinh nguoc tu revenue?
Kenh muon chay va objective chinh? Meta / TikTok / Google / Zalo / YouTube — Lead gen / Conversion / Traffic?
Timeline campaign bao nhieu tuan? Co moc mua vu / launch nao phai bam khong?

Nguyen tac

Tinh nguoc tu doanh thu, khong tu "so tien co san". Doanh thu → so don → so lead → CPL max → budget. Neu budget co san < budget can → ha target hoac ha CPL, khong tu lua.
Phan bo theo funnel, khong don het vao 1 kenh / 1 tang. Chi chay BOFU tu dau = CPA cao vi chua co trust.
Plan phai co so cu the. Khong de blank KPI. Moi kenh co CPL/CPMess target rieng.
Review moi tuan, dieu chinh theo data. Plan la gia thuyet — data thuc te quyet dinh.
Testing truoc, scale sau. Tuan 1-2 la chi phi hoc — khong danh gia ROAS tuan dau.

Quy trinh

Buoc 1 — Tinh KPI nguoc (goi `10-tinh-kpi-nguoc`)

Doanh thu muc tieu / AOV = So don can
So don / Close rate      = So lead can
Max CPL                  = (Doanh thu x Gross margin %) / So lead
Break-even ROAS          = 1 / Gross margin %
Target ROAS              = Break-even ROAS x 1.5
Budget ads can           = So lead x CPL target

Ket qua bat buoc co truoc khi sang buoc 2: So lead can · CPL max · CPL target · Budget ads · Target ROAS. Tinh du 3 kich ban (Pessimistic / Base / Optimistic) — lap plan bang kich ban Base.

Buoc 2 — Phan bo ngan sach theo kenh

Kenh	% Budget	So tien/thang	Objective	KPI chinh
Meta Ads	[%]	[so]	[Lead/Conv]	CPL, CPMess

Tang	% Budget	Audience	Creative	KPI chinh
TOFU — Awareness/Traffic	30-40%	Cold (interest/broad/LAL)	Hook manh, educate, entertain	CPM, CTR 0.8-2%
MOFU — Lead gen	35-45%	Warm (engaged 7-30 ngay) + cold da loc	Educate + offer, giai phap	CPL, lead quality
BOFU — Conversion/Retarget	15-25%	Hot (visit LP, cart, inbox 1-7 ngay)	Urgency, proof, testimonial	CPA, ROAS

Loai campaign	% Budget	Muc tieu
Testing (cold, tim winner)	30%	Test creative + audience moi
Scale (winner da chung minh)	50%	Volume chinh
Retargeting	15%	Convert warm/hot
Lookalike	5%	Mo tep tu seed chat luong

Tuan	Giai doan	% Budget thang	Focus	Checkpoint
1-2	Testing	~30%	Test 3-5 ad set, 2-3 creative/ad set	Dung ad set CPL > 2x target sau 3 ngay
3-4	Scaling	~50%	Scale winner +20-30%/lan, khong x2 ngay	CPL on dinh, volume tang
5+	Maintaining	~70% chay on dinh	Refresh creative, test nho lien tuc	Frequency < 2.5, ROAS >= target

Kenh	CPM target	CTR target	CPL target	ROAS target
Meta	[theo references/benchmarks-vietnam.md]	>1.5%	[tu buoc 1]	[tu buoc 1]
TikTok		>1%
Google		>3%

CPL thuc te	Frequency	Action
≤ 1.0x CPA target	< 2.0	WIN — ung vien scale, kiem tra dieu kien trong `55-scaling-ads`
1.0 - 1.5x	< 2.0	Theo doi — toi uu, chua scale
> 1.5x keo dai 7 ngay	2.0-2.5	Thay creative hoac audience
> 3.0x	> 2.5	TAT — ghi ly do vao log

54-media-plan

Options d'installation

Vérifiez les fichiers source

Media Plan — Ke Hoach Chay Ads

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Tinh KPI nguoc (goi `10-tinh-kpi-nguoc`)

Buoc 2 — Phan bo ngan sach theo kenh

Media Plan — Ke Hoach Chay Ads

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Tinh KPI nguoc (goi `10-tinh-kpi-nguoc`)

Buoc 2 — Phan bo ngan sach theo kenh

Buoc 3 — Phan bo theo funnel TOFU/MOFU/BOFU

Buoc 4 — Budget split theo loai campaign (chuan van hanh)

Buoc 5 — Timeline ramp-up

Buoc 6 — KPI target theo kenh va decision rules

Buoc 7 — Contingency plan

Cau truc ket qua

Lien ket skill

Checklist chat luong

Tinh huong	Dau hieu	Action
CPA > 3x target	Da spend >= 3x CPA target	Tat ad set (Gate 1), test creative moi
CTR < 0.5%	Ngay 1-2	Doi creative / hook ngay
Frequency > 3	Tuan 2+	Refresh creative, mo rong tep
Spend khong het (delivery thap)	Pace < 80% plan	Mo audience, tang bid, check reject
CPM tang dot bien	Mua cao diem / canh tranh	Giam budget tam thoi, don sang kenh re hon

54-media-plan

Informations de source

Options d'installation

Vérifiez les fichiers source

Plus depuis ce dépôt

Media Plan — Ke Hoach Chay Ads

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Tinh KPI nguoc (goi 10-tinh-kpi-nguoc)

Buoc 2 — Phan bo ngan sach theo kenh

Plus depuis ce dépôt

Media Plan — Ke Hoach Chay Ads

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Tinh KPI nguoc (goi 10-tinh-kpi-nguoc)

Buoc 2 — Phan bo ngan sach theo kenh

Buoc 3 — Phan bo theo funnel TOFU/MOFU/BOFU

Buoc 4 — Budget split theo loai campaign (chuan van hanh)

Buoc 5 — Timeline ramp-up

Buoc 6 — KPI target theo kenh va decision rules

Buoc 7 — Contingency plan

Cau truc ket qua

Lien ket skill

Checklist chat luong

Buoc 1 — Tinh KPI nguoc (goi `10-tinh-kpi-nguoc`)

Buoc 1 — Tinh KPI nguoc (goi `10-tinh-kpi-nguoc`)