sales-enablement

name	sales-enablement
description	Create sales content — decks, briefings, debriefs, tech briefs, one-pagers, competitive positioning
version	1.0.0

Sales Enablement

Step 0: Load Config (Critical)

Read config/company.yaml from the bd-intern plugin directory. Use ALL fields:

• company.name, company.website, company.description
• products[] — names, descriptions, capabilities
• brand_voice — tone, personality, avoid/prefer words
• contact.email — for CTAs and signatures
• pipeline.engagement_offer — name, description, duration, cost
• competitors[] — for competitive positioning
• crm.team_name, paths.* — for context loading

Also load references/product-knowledge.md if it exists. This file is ground truth for product claims. Never fabricate capabilities not documented here.

If config is missing, stop and tell the user to run /bd-intern setup.

Step 0b: Load Client Context (Critical — Do This ALWAYS)

Before generating ANY content for a specific prospect:

1. Linear: List projects in {crm.team_name}, find the prospect's project, get status updates, issues, deal stage, health
2. Meeting Notes: Search {paths.meeting_notes} for company mentions. Extract relationship timeline, key contacts, what resonated, commitments, temperature
3. Research: Check {paths.research}/{company}*.md and {paths.research}/Competitive/{company}*.md
4. Existing Content: Check {paths.content}/**/{company}*.md

Use what you find: Content must reflect the current relationship state. If an NDA was signed, reference that. If they liked a specific feature, lead with it. If they had concerns, address them.

Content Types

1. Client Meeting Deck

Slide-by-slide outline tailored to prospect's situation.

• Slide 1: Market Opportunity — Their market, the problem, why it matters now. Use specific numbers from product knowledge.
• Slide 2: What {company.name} Adds — Key capabilities from products[]. Emphasize 2-3 most relevant to prospect.
• Slide 3: Architecture — How your product integrates with their stack. Emphasize low friction (from product knowledge).
• Slide 4: Use Cases — Pick 1-3 most relevant to prospect from product knowledge.
• Slide 5: {engagement_offer.name} — Duration, scope, cost, what they get.

Adapt per prospect type. Lead with THEIR problem, not your product.

2. Pre-Call Briefing (Internal)

• Background: What they do, architecture, recent moves, backers
• Technical Detail: Architecture deep-dive relevant to integration
• The Opportunity: Their gaps → your capabilities
• How We Work Together: Complementary stacks, not competitive
• Going Into the Call: 5-6 key points to hit (not competing, gap we fill, technical fit, the ask, credibility proof, leverage)

3. Post-Meeting Debrief (Internal)

• How Their Platform Works: Technical summary from discussion
• What We Pitched: Exactly what was presented and how it was framed
• Key Interests & What Resonated: What landed, what mattered, surprises
• Key People: Names, roles, read on each person
• Agreements & Process: NDAs, intake forms, next meetings, timelines
• Action Items: Numbered, with owners and deadlines
• Revenue & Commercial Model: Any signals on commercialization

4. Technical Brief (Internal Engineering)

• How They Work: 60-second version
• Links to Read: Ordered reading list (start with 3, then deeper)
• Integration Surface: Multiple options ranked by feasibility
• Option A: Most likely path — detailed walkthrough
• Option B: Alternative with tradeoffs
• Option C: Long-term vision
• PoC Recommendation: Week-by-week breakdown

5. One-Pager (External)

• Lead with THEIR problem, not your product
• Use specific stats from product knowledge
• Name the specific use case
• Architecture overview
• Integration simplicity statement
• End with {engagement_offer} + {contact.email}

6. Competitive Positioning

When prospect is evaluating alternatives:

• Build comparison matrix from config.competitors + research
• For each competitor: your advantage, their advantage, key differentiator
• Frame as complementary where possible, competitive only when necessary
• Common objections + responses

Global Output Rules

Length & Format

• 2-3 pages max. Concise. Cut filler.
• External docs: Include 2-3 sentence company intro from config.company.description
• All docs: End with {engagement_offer} next steps + {contact.email}
• Every claim traceable to product knowledge. Specific numbers preferred.

Voice

• Follow config.brand_voice settings throughout
• Never use words from brand_voice.avoid_words

Design Language

• Decks/Polished: Bold stat callouts, clean section numbering, comparison tables, flow diagrams as text, key property callouts, glossary sidebars if needed
• Internal Docs: Clean — bold/headers/bullets, short paragraphs, lists over prose, tables for comparisons, monospace for technical, "Internal — Do Not Share" label
• Output: Markdown. Deck outlines include visual treatment notes. Offer Google Docs publishing if available.