Phase 3: Deep competitive research on your Gold niche. Analyzes competitors' products, pricing, customer sentiment, GTM strategy, and growth signals using real web data. Produces battle cards, pricing landscape, and competitive matrix. Use when the user wants to understand their competitive landscape, analyze competitors, compare products, or research who they're competing against.
Phase 10: Build investor-ready pitch scripts in multiple formats (10-min, 5-min, 2-min, 1-min elevator, investor email). Uses all prior session data -- niche, competitors, positioning, offer, validation, money model -- to produce comprehensive pitch narratives with Q&A prep and scoring. Triggers for investor pitch, pitch practice, fundraising deck, demo day prep.
Phase 4: Market positioning strategy using April Dunford's framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statements, competitive alternatives map, and market category analysis. Informed by your Gold niche and competitive research from prior phases.
Phase 1: Divergent thinking. Brainstorm craft skills, passions, problems, and raw niche ideas. Goal: quantity over quality -- generate 20-50+ ideas.
Phase 11: Export your brainstorming session as a clean, shareable one-pager summarizing all phases (Diverge, Niche, Competitors, Positioning, Offer, Validate, Money, Leads, Skills, Pitch).
Phase 8: Design your lead generation and nurture strategy. Score 4 pillars (Availability/Speed/Personalization/Volume), plan channels, build nurture sequences.
Phase 7: Build your money model. Design attraction/upsell/downsell/continuity offers. Calculate revenue projections and LTV.
Phase 2: Niche convergence. Score and rank niche ideas using Taki Moore 3Q + Hormozi 4-criteria. Select Gold/Silver/Bronze niches.