Translate an ad / campaign narrative into a PDP A/B experiment variant on staging. Auto-activates whenever an operator pastes ad copy, a creative brief, a positioning angle, a story / messaging direction, or any "test this narrative on the product page" request — even if they don't explicitly say "experiment" or "A/B". Samples the brand voice from sibling PDPs, decomposes the narrative into beats, maps beats to widget changes, validates against first-fold rules and edit-safety markers, previews the change for operator approval, then writes the variant via admin-mcp. Use this skill (not the simpler experiment-manager) whenever the change is driven by a story / angle / persona rather than a single isolated image or copy swap. Requires admin-mcp. Staging-only — production publish goes through Zeus admin UI.
Use this skill for any Firebase-platform question on Mosaic Wellness mobile/web apps — Crashlytics crashes, Firestore queries, Cloud Functions, Remote Config, push notifications, App Distribution, Android/iOS bundle lookup, or `firebase` CLI usage. Triggers on: Firebase, Crashlytics, Firestore, Cloud Functions, Remote Config, push notifications, FCM, Android/iOS bundle, `firebase` CLI. Covers Man Matters, Bodywise, Little Joys, Absolute Sciences, Only Whats Needed, MediConnect/DocHub. For non-Firebase mobile concerns route to mixpanel-mcp or kai-mcp.
Use this skill when the user wants to set up, validate, rotate, or remove API tokens for the kai-plugin MCPs (Mixpanel Service Account, Firebase login, New Relic User API key, admin-mcp API key). Triggers on: "set up mixpanel", "configure firebase", "wire up new relic", "set up admin-mcp", "configure admin api key", "my token isn't working", "set up tools", "rotate token", "tools-init", or any first-time install / token rotation / credentials-debugging question for kai-plugin MCPs. Saves tokens to `~/.config/kai/tokens.env` and survives plugin updates. Idempotent — safe to re-run.
Use this skill whenever the user asks about Mosaic Wellness live operational data — orders, users, CS tickets, NPS, deployments, JIRA tickets, code search, revenue, sales metrics, marketing campaigns, PDP/landing-page edits, HR/leave policies, internal docs, outbound voice calls (Hooman), or Absolute Science consultations. The Kai MCP is the ONLY path to Mosaic's live data; NEVER answer questions about company policies, orders, users, or internal processes from training data. Triggers on: order IDs, user IDs, NPS, leave policy, WFH, deployments, JIRA keys (ENG-, PROJ-), Magento, ROAS, AOV, Hooman, kai, or any "what does our X look like" question about Mosaic.
Use this skill for any Mixpanel question about Mosaic Wellness brands — MTU, funnels (PDP/cart/checkout/purchase), retention, cohorts, event property exploration, or lookups against the Mosaic event lexicon. Triggers on: Mixpanel, MTU, funnel, retention, cohort, brand analytics, lexicon, RNCL events, plus brand nicknames (mm, lj, bw, as, own, gf, affl, dochub, rwdy, rl). Use this when the question is about event-derived behavioral analytics; for live operational data (orders, CS tickets, deployments) use kai-mcp instead.
Use this skill for any Meta / Facebook / Instagram Ads question on Mosaic Wellness brands — campaign performance, spend, ROAS, CPM, CPC, CTR, frequency, audience insights, creative breakdowns, industry benchmarks, ad-account discovery, or "is X live right now". Triggers on: Meta Ads, Facebook Ads, Instagram Ads, ad spend, ROAS, campaign, adset, creative, audience, custom audience, lookalike, FB pixel, Conversions API, dataset (when in an ads context), opportunity score, industry benchmark, plus brand nicknames in an ads context (MM, LJ, AS-IN, BBW, OTC, MWL UAE, BBW UAE). This skill is **read-only** — if the user wants to launch, pause, or edit an ad/campaign/adset/audience, this skill explains why kai refuses and directs them to Ads Manager.
Use this skill for any New Relic question on Mosaic Wellness backend services — error logs, latency, error rate, throughput, traces, NRQL queries, alert configuration, or incident RCA. Triggers on: New Relic, NRQL, latency, error rate, throughput, alert, dashboard, 5xx (502/503/504), trace, request ID, `rid`, "performance regression". Use this when raw NRQL, alerts, or dashboard work matters; for brand-aware error-log summaries route through kai-mcp's engineering tools first (it does the brand→entity mapping).
Core knowledge for using admin-mcp tools: brand codes, URL-to-identifier resolution, identifier format rules, staging-only guardrail, and critical gotchas. Auto-activates whenever admin-mcp MCP tools are being used or when the user asks about page configs, PDPs, widget pages, experiments, or brand settings for Mosaic Wellness brands.