campaign-management

name	campaign-management
description	Activate for marketing campaign planning, execution, and optimization. Use when launching campaigns, coordinating multi-channel efforts, managing budgets, or tracking campaign performance.
license	MIT

Campaign Management

End-to-end campaign planning, execution, and optimization frameworks.

When to Use

• Campaign planning
• Multi-channel coordination
• Budget allocation
• Timeline management
• Launch execution
• Performance tracking
• Campaign optimization

Core Capabilities

Campaign Brief Template

Load: references/campaign-brief.md

Launch Checklist

Load: references/launch-checklist.md

Budget Planning

Load: references/budget-allocation.md

Optimization Framework

Load: references/optimization-framework.md

Quick Reference

Campaign Types:

• Product Launch
• Seasonal/Promotional
• Brand Awareness
• Lead Generation
• Re-engagement

Key Milestones:

• Brief approved
• Assets complete
• Tech setup done
• Launch
• Mid-campaign review
• Post-mortem

Workflow

Campaign Planning

1. Define objective and KPIs
2. Identify target audience
3. Set budget and timeline
4. Plan channel mix
5. Create campaign brief
6. Develop creative strategy
7. Build asset list

Campaign Execution

1. Complete all assets
2. Set up tracking/pixels
3. Configure campaigns in platforms
4. QA all elements
5. Launch
6. Monitor first 24-48 hours
7. Optimize based on data

Post-Campaign

1. Compile performance data
2. Analyze vs. targets
3. Document learnings
4. Identify winners/losers
5. Create post-mortem report

Output Format

## Campaign Brief: [Name]

**Objective:** [Goal]
**KPIs:** [Metrics + targets]
**Timeline:** [Start - End]
**Budget:** $[X]
**Target Audience:** [Segment]

### Channel Mix
| Channel | Budget | Role |
|---------|--------|------|

### Key Messages
[Primary and secondary messages]

### Creative Requirements
[Asset list with specs]

### Success Criteria
[What defines success]

Report Output

Activate: assets-organizing skill for report file paths

Report Type	Path
Campaign Reports	assets/reports/campaigns/{date}-{campaign}-report.md
Post-Mortems	assets/reports/campaigns/{date}-{campaign}-postmortem.md
Performance	assets/reports/performance/{date}-weekly.md

Agent Integration

Primary Agents: campaign-manager, data-analyst, content-creator

Skill Dependencies: creativity, assets-organizing (report organization)

Best Practices

1. Start with objective, not tactics
2. Plan tracking before launch
3. Build in buffer time
4. Test small before scaling
5. Review at regular intervals
6. Document everything