30x-seo-monitor

name	30x-seo-monitor
description	Monitor your own website's SEO performance using Google Search Console data. Track keyword rankings, clicks, impressions, CTR, and position changes over time. Identify top performing pages, declining keywords, and new ranking opportunities. Use when user says "monitor my site", "my rankings", "GSC data", "Search Console", "my keywords", "position changes", "CTR", "impressions", or "clicks".
allowed-tools	["Bash","Read"]

SEO Monitor (Google Search Console)

Monitor your own website's SEO performance using Google Search Console API.

[PROTOCOL]: Update this header on changes, then check CLAUDE.md

Prerequisites

Requires gws CLI with Google Search Console access, or GSC MCP server.

Option 1: gws CLI

gws auth status
gws auth login  # if needed

Option 2: GSC MCP Server

Configure in ~/.config/claude/mcp.json:

{
  "mcpServers": {
    "google-search-console": {
      "command": "npx",
      "args": ["-y", "mcp-server-gsc"],
      "env": {
        "GOOGLE_CREDENTIALS_PATH": "/path/to/credentials.json"
      }
    }
  }
}

---

Commands

Command	What it does
/30x-seo monitor overview	Dashboard: top queries, pages, CTR, position
/30x-seo monitor keywords	All ranking keywords with metrics
/30x-seo monitor pages	Top performing pages
/30x-seo monitor changes	Position changes (gains/losses)
/30x-seo monitor opportunities	High impression, low CTR keywords

---

Metrics Explained

Metric	What it means
Clicks	Users clicked your result
Impressions	Your result appeared in search
CTR	Click-through rate (clicks / impressions)
Position	Average ranking position (1 = top)

---

Analysis Workflows

1. Weekly Performance Check

/30x-seo monitor overview

Output:

• Total clicks, impressions, CTR, avg position (7 days)
• Top 10 queries by clicks
• Top 10 pages by clicks
• Week-over-week comparison

2. Keyword Ranking Report

/30x-seo monitor keywords

Output:

• All ranking keywords
• Position, clicks, impressions, CTR per keyword
• Sort by: position, clicks, impressions, or CTR

3. Position Change Detection

/30x-seo monitor changes

Output:

• Keywords that gained positions (rising)
• Keywords that lost positions (declining)
• New keywords (just started ranking)
• Lost keywords (dropped out of top 100)

4. Quick Win Opportunities

/30x-seo monitor opportunities

Find keywords with:

• High impressions (>1000/month)
• Low CTR (<3%)
• Position 4-20 (page 1-2)

These are "quick wins" - improve title/description to boost CTR.

---

Date Ranges

Default: last 7 days

Specify custom range:

/30x-seo monitor overview --days 30
/30x-seo monitor keywords --days 90

---

Output Format

Reports include:

1. Summary table — Key metrics at a glance
2. Detailed data — Full keyword/page lists
3. Action items — Specific recommendations

---

Integration with Other Skills

Scenario	Next Step
Found declining keyword	→ 30x-seo-content-decay to analyze page
Low CTR on page 1	→ 30x-seo-page to optimize title/meta
Keyword cannibalization suspected	→ 30x-seo-cannibalization to check
New keyword opportunity	→ 30x-seo-content-brief to plan content

---

Limitations

• Only your verified sites — GSC only shows data for sites you own
• Data delay — GSC data is 2-3 days behind
• 90 day max — Historical data limited to ~16 months, but API typically 90 days
• Sampled data — High-traffic sites may show sampled data