| name | brand-guidelines |
| description | Use when user mentions "brand", "Open Session colors", "Aperol", "Charcoal", "Vanilla", "brand guidelines", or works on UI following Open Session standards. |
| version | 1.0.0 |
| triggers | ["brand","brand guidelines","brand voice","Aperol","Charcoal","Vanilla","Open Session","color palette","brand colors","brand identity"] |
Brand Guidelines
Apply consistent brand standards across all creative work, including visual identity, color usage, typography, and voice guidelines.
Purpose
Enable Claude to apply consistent brand standards across all creative work. This skill provides both a framework for brand consistency and a customizable template for organization-specific guidelines.
When to Activate
Use this skill when:
- Creating any branded content or communications
- Reviewing work for brand compliance
- Making design decisions that affect brand consistency
- Generating copy that needs to match brand voice
- Working with Open Session colors (Aperol, Charcoal, Vanilla)
Brand Identity Framework
Brand Essence
One sentence that captures what the brand stands for.
Core Values
- [Value 1] - Brief description
- [Value 2] - Brief description
- [Value 3] - Brief description
Brand Personality
List 3-5 personality traits that define how the brand communicates.
Visual Identity
Color Palette
Primary Colors
| Name | Hex | RGB | Usage |
|---|
| Primary | #000000 | 0, 0, 0 | Headlines, CTAs |
| Secondary | #000000 | 0, 0, 0 | Supporting elements |
Accent Colors
| Name | Hex | RGB | Usage |
|---|
| Accent 1 | #000000 | 0, 0, 0 | Highlights |
| Accent 2 | #000000 | 0, 0, 0 | Secondary highlights |
Neutral Colors
| Name | Hex | Usage |
|---|
| Dark | #000000 | Text, backgrounds |
| Light | #FFFFFF | Backgrounds, contrast |
Typography
Primary Typeface
- Name: [Font name]
- Weights: [Available weights]
- Usage: Headlines, key messaging
Secondary Typeface
- Name: [Font name]
- Weights: [Available weights]
- Usage: Body text, UI elements
Type Scale
| Element | Size | Weight | Line Height |
|---|
| H1 | [size] | [weight] | [line-height] |
| H2 | [size] | [weight] | [line-height] |
| Body | [size] | [weight] | [line-height] |
Voice & Tone
Voice Attributes
- [Attribute 1] - Description and examples
- [Attribute 2] - Description and examples
- [Attribute 3] - Description and examples
Tone Variations
| Context | Tone Adjustment |
|---|
| Marketing | How voice adapts |
| Support | How voice adapts |
| Error messages | How voice adapts |
| Celebrations | How voice adapts |
Writing Guidelines
Always:
- Use active voice
- Be concise and direct
- Lead with value
Never:
- Use jargon without explanation
- Be condescending
- Overpromise
Vocabulary
Preferred Terms:
| Instead of... | Use... |
|---|
| [Word] | [Preferred word] |
Banned Words:
Application Guidelines
Digital Applications
- Web: consistent color tokens, typography scale
- App: maintain brand feel across platforms
- Email: branded templates, consistent voice
Social Media
- Platform-specific adaptations
- Maintain visual consistency
- Voice can be more casual
Photography & Imagery
- Style guidelines
- Subject matter
- Treatment and editing
Compliance Checklist
When creating branded content, verify:
Examples
On-Brand Example
Content that correctly applies brand standards with appropriate voice, colors, and typography.
Off-Brand Example
Content that deviates from guidelines — useful for training recognition.
Questions to Ask
When unsure about a brand decision:
- Does this feel like the brand?
- Would this be recognizable without the logo?
- Does this align with core values?
- Is this how we want to be perceived?
Related Skills
- brand-voice
- frontend-design
- design-system-quality
Version: 1.0.0
