| Tidy contrast | Stop X. Start Y. Not just X, but Y. | Say the actual action or result. |
| Fake depth | The real shift is. The deeper truth is. At its core. | State the point in normal words. |
| Purple prose | profound, breathtaking, vibrant, rich, nestled, tapestry | Replace mood with facts. |
| Abstract nouns | transformation, potential, impact, alignment, innovation | Name the thing the reader can picture. |
| Vague magic | unlock, elevate, empower, supercharge, 10x | Say what changes in the user's day. |
| Marketing negation | Not a toy. Not a demo. Not a prompt pack. | Show what the person will have. |
| Grand claim | This changes everything. The future is here. | Make the claim smaller and specific. |
| Persona fog | AI operator, business OS, agentic workflow | Define it with examples or cut it. |
| Motivational rhythm | short punchy line, short punchy line, profound closer | Use natural sentences. |
| Empty outcome | save time, work smarter, get more done | Name the saved task or decision. |
| Condescending opener | Most people do not realize. What people miss. | Start with the point. |
| Chatbot scaffolding | Great question. Certainly. I hope this helps. | Cut it. |
| Fancy verb | serves as, stands as, represents, showcases | Use is, has, uses, shows. |
| Vague source | experts say, many believe, studies show | Name the source or cut it. |