| name | drin-brand-voice-architect |
| description | Skill for defining, auditing, and maintaining a consistent and unique brand voice across all content platforms. |
| status | production |
Brand Voice Architect
Purpose
To ensure that every piece of content produced by the team sounds like the brand, protecting authority and unique positioning.
Step 1: Voice Discovery
Analyze existing high-performing content or user preferences to extract:
- Tone: (e.g., Professional, Conversational, Academic, Provocative)
- Vocabulary: Words we use vs. words we avoid (Hard-bans).
- Structure: Preferred sentence length, level of jargon, and use of rhetoric.
Step 2: Personality Matrix
Define the brand as a person:
- "We are [X], but we are NOT [Y]."
- Example: "Short and punchy, but not aggressive."
Step 3: Guidelines Generation
Output a BRAND-VOICE.md file that can be fed to other agents.
Template (Rules)
- Never use AI-clichés (landscape, revolutionize, game-changer).
- Use active voice.
- Focus on the "Unique Insight" for every paragraph.